BPP Coursework Cover Sheet

Please use the table below as your cover sheet for the 1st page of the submission. The sheet should
be before the cover/title page of your submission.

BSc Business Management

Programme BSc Business Management with Finance

Entrepreneurship
Module name

Schedule Term Summer Term 2019

Student Reference Number (SRN)

Report/Assignment Title

Date of Submission
(Please attach the confirmation of any Tuesday 27th August before 23:59pm
extension received)

Declaration of Original Work:

I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my
original work, researched, undertaken, completed and submitted in accordance with the requirements
of BPP Business School.

The word count, excluding contents table, bibliography and appendices, is 2,000 words.

Student Reference Number: Date:

By submitting this coursework you agree to all rules and regulations of BPP regarding assessments
and awards for programmes. Please note, submission is your declaration you are fit to sit.

BPP University reserves the right to use all submitted work for educational purposes and may
request that work be published for a wider audience.

BPP School of Business and Technology

 BSc Business Management
BSc Business Management with
Finance

Entrepreneurship

Coursework Assessment Brief

Summer Term 2019

Submission deadline: Tuesday 27th August 2019 at 23:59

Submission mode: Turnitin online access

1. General Assessment Guidance

• Your summative assessment for this module is made up of this coursework submission which
accounts for 100% of the marks
• The deadline for submission is 23:59 on 27th August 2019. Please note late submissions will not
be marked.
• You are required to submit all elements of your assessment via Turnitin online access. Only
submissions made via the specified mode will be accepted and hard copies or any other digital
form of submissions (like via email or pen drive etc.) will not be accepted.
• For coursework, the submission word limit is 2,000 words. You must comply with the word count
guidelines. You may submit LESS than 2,000 words but not more. Word Count guidelines can be
found on your programme home page and the coursework submission page.
• Do not put your name or contact details anywhere on your submission. You should only put
your student registration number (SRN) which will ensure your submission is recognised in the
marking process.
• A total of 100 marks are available for this module assessment, and you are required to achieve
minimum 40% to pass this module.
• You are required to use only Harvard Referencing System in your submission. Any content which
is already published by other author(s) and is not referenced will be considered as a case of
plagiarism.
You can find further information on Harvard Referencing in the online library on the VLE. You can
use the following link to access this information: http://bpp.libguides.com/Home/StudySupport

• BPP University has a strict policy regarding authenticity of assessments. In proven instances of
plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to
read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which
are available on VLE in the Academic registry section.
• You should include a completed copy of the Assignment Cover sheet. Any submission without
this completed Assignment Cover sheet may be considered invalid and not marked.
2. Assessment Brief

You are required to write an individual 2,000-word business plan (including funding
requirements) for a new UK based business.

The document you write should relate to a new business venture you have decided to set
up. You must gain approval from your tutor through the completion of the Business
Proposal Form (discussed during sessions and available on the VLE) before you start working
on your plan

The business plan you will produce is a document that could be presented to a potential
investor and should include all the requirements listed below.

The relevant percentage weightings are shown for each requirement:

a. The name of your business, along with the choice and justification of the type of venture
(for example: limited liability, sole trader, partnership etc.) (5%)

b. Description and justification of the products and/or services the business will offer
(including the USP), and an explanation of how it meets customer needs. (10%)

c. Identification and analysis (including referenced evidence) of the market opportunity

and the gap in the market that the business fills. (15%)

d. Creation of an appropriate sales and marketing strategy. (10%)

e. The provision of a detailed competitor analysis including a clear identification of the

competitive advantage(s) of the new business. (10%)

f. Details and justification of your operational structure. (10%)

g. The provision of a detailed cash flow forecast (incorporating a monthly revenue forecast
and summary of projected monthly costs for the first year of operation). (15%)

h. A profit and loss summary for the first year. (5%)

i. The type and source/s of funding for funding your venture with the specific commercial
bank/s (e.g. Lloyds, Santander, Barclays), venture capital funds, business angels, grant
institutions, etc. (where possible) that the business would use. Explain your choice of
funding for your business venture. (10%)

j. Explain how the investment capital will be used and why it will be used in these
particular ways. (e.g. refurbishment of premises, advertising costs, web site
development, new product development costs, etc. (10%)
Further Guidance

The financial tables of spreadsheets you create will NOT be included in the word count
limit but can be included inyour main report. However, your written explanation and
context of the key figures shown should be included in the main report and will be included
in the word count limit.

The funding for the set-up of your business MUST include at least one source of external
debt or equity finance. Although personal savings and/or family and friends funding may be
included as part of your plans for setup and launch, they cannot be the sole source of
funding.

Your word count is limited, so ensure your business plan is concise and focused. Use of
graphs, tables, figures and appendices may help you here to give key details though they
must NOT be used inappropriately for example to include ontnet over the word count

Marking Guide (student view)

This marking scheme is based on the BPP Level 5 generic marking scheme which is included
in your Handbook.
You should ensure that all sections outlined above are covered in your business plan. The
weightings for each section are shown.
The underlying assumption is that you are presenting the plan for a viable business idea to
an investor who will judge the credibility of your business and the attractiveness of the
investment opportunity.

Academic analytical models and frameworks such as PESTEL, Porter’s 5 Forces or the use of
the Business Model Canvas can be used in your business plan but there is no requirement to
include them explicitly in the assessment due to word limit constraints. If they are included,
then they should be used in the appendices as supporting/contextual information and
analysis but with key analytical findings included in the plan itself.

Assignment Part Approach

a. The name of the business, along
with choice and justification of the
type of venture (for example:
limited liability, sole trader,
partnership etc.). (5%)
• You must clarify the name for your
business and define the type of
business most appropriate to your
venture. In doing so you must
briefly identify the main
advantage/s for this selection

b. Description and justification of the • You must clearly define the

products and/or services the product/services offered
business will offer (including the (differentiating between core,
 USP), and an explanation of how it
meets customer needs. (10%)
c. Identification and analysis
(including evidence) of the market
opportunity and the gap in the
market that the business addresses
(15%)
d. Creation of an appropriate sales
and marketing strategy. (10%)
e. The provision of a detailed
competitor analysis including a
clear identification of the
competitive advantage(s) of the
new business. (10%)
f. Details and justification of your
operational structure. (10%)
actual and augmented products
might be advisable here). In doing
so you must specify your USP and
the added value that you are
bringing to the target customer,
along with a justification of the
specific customer need, it fulfils
• You need to provide evidence of
research and analysis in order to
establish the business opportunity.
This will require you to provide
referenced information on your
target market’s size, value, trends
etc
• You are expected to show evidence
of segmentation and targeting of
specific customer groups and
provide a rationale for these
choices.
• The marketing activities should be
described, explained and justified
(you should use the 4 or 7 P’s of
the marketing mix) that you would
use to launch and grow the
business, showing how the
activities are integrated.
• Your sales strategy should clearly
identify your business model and
main revenue streams
• You must demonstrate evidence of
research and analysis of the key
competitors for their business,
along with an explanation of the
competitive advantage(s) of your
business in relation to direct
and/or indirect rivals
• You must give details and
justification of how the business is
structured and operates. This will
require details such as key
suppliers, the production process
and key logistics
 g. The provision of a detailed cash
flow forecast (incorporating a
monthly revenue forecast and
summary of projected monthly
costs for the first year of
operation). (15%)
h. A profit and loss summary for the
first year. (5%)
i. The type and source/s of funding
for funding your venture with the
specific commercial bank/s (e.g.
Lloyds, Santander, Barclays),
venture capital funds, business
angels, grant institutions, etc.
(where possible) that the business
would use. Explain your choice of
funding for your business venture.
(10%)
j. Explain how the investment capital
will be used and why it will be used
in these particular ways. (e.g.
refurbishment of premises,
advertising costs, web site
development, new product
development costs, etc. (10%)
TOTAL – 100%
• You must include well researched,
credible information and
understanding of the financial
requirements of the business and
produce an accurate, realistic cash
flow statement for year
Commentary on the above figures
should be given including
explanation of financial highlights
i.e. profit, loss, etc risks and
assumptions
• A summary profit and loss
statement for Year 1 (do NOT
break down into months) should
be provided that clearly links to the
cash flow statement with any
explanatory notes provided to
clarify variances from the cash flow
statement
• You must define and justify your
choice of funding (i.e. equity or
debt finance), before giving
researched details of the source/s
of funding available to you to start
a business in the UK. Your choice of
funding source should be justified
and clarified
• You must give details of how you
will use your investment capital in
establishing and running the
business through pre-launch and
up to the end of the first year of
trading. This can be integrated
with your cash flow forecast by
adding an extra column to the left
of trading month 1, though
accompanying notes and an
explanation must be included