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Cross Selling Process: 3 Li Kes 8,626 Vi Ews 0 C Omments
Cross Selling Process: 3 Li Kes 8,626 Vi Ews 0 C Omments
Cross selling is sales practice where in retailers offer customers additional merchandise to which
they are ordering, in an effort to increase sales volume. This is frequently the case in telephone mail
order sales. For example ;- If a customer wants to buy a Pencil only but the retailer tries to sells him
eraser, sharpener, etc, to increase his sales volume, then this process is known as Cross selling.
This is the concept by which the business can suggest combination material for ordered materials
during sales order process by using condition technique concept.
Menu path – In the IMG screen – Sales & distribution – Basic functions – Cross selling
Define Customer procedure for cross selling:- e.g. – B – Cross selling. Assign this customer
procedure in the customer master(XD02/VD02), sales area data section, sales tab, PP cust.
proc. as ‘B’ – cross selling.
Define Document procedure for cross selling:- ‘B’ – Cross selling.
Assign document procedure for cross selling to Sales document type:- Choose the sales doc
type, e.g – OR and assign doc. proc. as ‘B’ – Cross selling.
Define cross selling profile:- Here in the New entries we have to define the Key for cross
selling profile, e.g. – CS001 – Cross selling profile. And in the General Controls we have to
specify the product proposal procedure:- e.g. – A00002, Cross selling procedure – C0001,
Pricing procedure:- ZPrice. Dialogues for cross selling indicator:- #1 – ‘A’ – dialogue box
appears only on request(at order after entering customer).
and finally, we have to check the Cross selling ATP indicator to carry out ATP check on cross
selling items. Then we will Save it & go back.
Assign cross selling Profile: - Here in the new entries we will maintain a table: - Sales area +
Cross selling Customer procedure + Cross selling Document procedure + Cross selling
profile.
Select condition record, Click on alternative materials and list out all the materials that can be
suggested as a combination material. Save it & go back.
We will raise a Sales order(VA01), specify the ordered material and can check the cross selling
effect.
The item category determination(VOV4) should be made as:- OR + NORM + CSEL + TAN = TAN.