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  • Brand % of Corporate Revenues Natural Gas (MMCF) 64% Crude Oil (Bareels) 31% LPG (Metric Ton) 5%

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    Adnan Ahmad
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    Corporate A generates most (64%) of its revenues from natural gas, followed by crude oil (31%) and LPG (5%). In the BCG matrix, natural gas is a cash cow with a large market share and low growth. Crude oil has a question mark status due to low relative market share but high growth. LPG has a star position with high relative market share and growth rate.

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    BCG matrix

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    Bcg

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    Corporate A generates most (64%) of its revenues from natural gas, followed by crude oil (31%) and LPG (5%). In the BCG matrix, natural gas is a cash cow with a large market share and low growth. Crude oil has a question mark status due to low relative market share but high growth. LPG has a star position with high relative market share and growth rate.

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    © All Rights Reserved
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    27 views4 pages

    Brand % of Corporate Revenues Natural Gas (MMCF) 64% Crude Oil (Bareels) 31% LPG (Metric Ton) 5%

    Uploaded by

    Adnan Ahmad
    Corporate A generates most (64%) of its revenues from natural gas, followed by crude oil (31%) and LPG (5%). In the BCG matrix, natural gas is a cash cow with a large market share and low growth. Crude oil has a question mark status due to low relative market share but high growth. LPG has a star position with high relative market share and growth rate.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 4

    Corporate ‘A’ BCG matrix

    Brand % of corporate revenues

    Natural Gas (MMcf) 64%


    Crude Oil (Bareels) 31%
    LPG(Metric Ton) 5%

    Stars

    0.3

    0.25

    0.2

    0.15

    0.1

    0.05

    Cash Cows
    0.05

    Cash Cows
    0
    20 2 RELAT
    rporate ‘A’ BCG matrix

    OGDCL Market Your brand’s Relative market Market growth Product growth
    Share market share share rate rate
    43% 30% 0.69 10% -2%
    47% 5% 0.11 20% -4%
    40% 30% 0.75 8% 8%

    QUESTION MARKS

    Dogs
    Dogs

    2 RELATIVE MARKET SHARE 0.2 0.02

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