Date: July 30th, 2019

To: Anna Dalton

From: Aaron Anderson

Subject: New Campaign Ideas

Dear Ms. Dalton

The Problem Formatted: Heading 3

It has come to my attentionWe all know that the Alaskan and Arctic wildlife are being threatened
by many effects of global warming, one of which being the rising water levels caused by
melteding ice. Scientists have said that in the next couple of decades sea levels could rise half
of a foot worldwide. This would result in a loss of habitat for hundreds, possibly thousands, of
already endangered arctic species. We have the opportunity to help inform millions of people
and convince them to help by reducing their environmental footprint. I’m asking that we plan and
launch a campaign in Europe and in both North and South America to help people make this
change. The

The Solution Formatted: Heading 3

This campaign should cost twenty-five thousand for the travel and staffing expenses and would
have us helping everyday people take a look at their day-to-day contributions to the
environment through open events in major cities. This campaign would also help increase this
conservation efforts public exposure. If more people knew we existed I am positive our donation
efforts would increase tenfold. As of right now our demographic mostly consists of people that
are already environmentally conscious, people that already take steps to keep the environment
clean. But bBy targeting and converting people that may not know or understand the effects of
their actions, we could make more of a difference and reduce the negative effects occurring in
the arctic. I would like to start the process of getting this campaign running and would
appreciate if you could help me by creating a timeline and a budget for this campaign. Thank
you for your time and consideration. I look forward to hearing from you.

Aaron Anderson
Arctic Conservation Foundation Campaign Director