Game: Game 26141 XLRI10

Team 9
Period: 3

Overview

1. Market Research Report

Market Research Report
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Prices (€)
C1 C2 C3 C4 C5
Domestic Market - easyGo 150 154.5 147 156 148
Foreign Market 150 170 154 165 154

Prices (€)
C6 C7 C8 C9 C10
Domestic Market - easyGo 149 150 154 153.5 144
Foreign Market 153 165 150 158 147.5

Communication (€)
C1 C2 C3 C4 C5
Advertising - easyGo 200000 230000 270000 250000 200000
Advertising Budget - Foreign Market 40000 70000 70000 50000 40000
Corporate Identity 50000 75000 80000 100000 0

Communication (€)
C6 C7 C8 C9 C10
Advertising - easyGo 240000 200000 220000 250000 200000
Advertising Budget - Foreign Market 100000 30000 40000 60000 50000
Corporate Identity 50000 60000 80000 70000 75000

Other data
C1 C2 C3 C4 C5
Technology Index - easyGo 1.07 1.12 1.15 1.15 1.05
Customer Satisfaction (Index) 1.15 1.09 0.97 0.97 1.13
Employees Sales (Amount) 5 7 11 8 8

Other data
C6 C7 C8 C9 C10
Technology Index - easyGo 1.12 1.07 1.11 1.16 1.1
Customer Satisfaction (Index) 1.01 1.11 1.16 0.91 1.04
Employees Sales (Amount) 9 8 8 9 7

Actual sales (Units)

C1 C2 C3 C4 C5
Domestic Market - easyGo 24918 32311 41693 36868 24232
Foreign Market 16223 8806 0 3132 11183

Actual sales (Units)

C6 C7 C8 C9 C10
Domestic Market - easyGo 36281 27056 30495 36673 34696
Foreign Market 2558 7708 7483 0 2063

Market Share (%)

C1 C2 C3 C4 C5
Domestic Market - easyGo 7.66 9.94 12.82 11.34 7.45
Foreign Market 27.42 14.89 0 5.29 18.9

Market Share (%)

C6 C7 C8 C9 C10
Domestic Market - easyGo 11.16 8.32 9.38 11.28 10.67
Foreign Market 4.32 13.03 12.65 0 3.49

Actual Revenue (€)

C1 C2 C3 C4 C5
Domestic Market - easyGo 3737700 4992050 6128871 5751408 3586336
Foreign Market 2433450 1497020 0 516780 1722182

Actual Revenue (€)

C6 C7 C8 C9 C10
Domestic Market - easyGo 5405869 4058400 4696230 5629306 4996224
Foreign Market 391374 1271820 1122450 0 304293
Average
150.6
156.65

Total
2260000
550000
640000

Total/Average
1.11
1.05
80
Total
325223
59156

Average
10
10

Total
48982394
9259369
 C1 C2 C3 C4 C5 C6 C7

Prices (€)

Domestic Market - easyGo 150 154.5 147 156 148 149 150
Foreign Market 150 170 154 165 154 153 165

Communication (€)

Advertising - easyGo 200000 230000 270000 250000 200000 240000 200000

Advertising Budget - Foreig 40000 70000 70000 50000 40000 100000 30000
Corporate Identity 50000 75000 80000 100000 0 50000 60000

Technology Index - easyGo 1.07 1.12 1.15 1.15 1.05 1.12 1.07
Customer Satisfaction (Inde 1.15 1.09 0.97 0.97 1.13 1.01 1.11
Employees Sales (Amount) 5 7 11 8 8 9 8

Actual sales (Units)

Domestic Market - easyGo 24918 32311 41693 36868 24232 36281 27056
Foreign Market 16223 8806 0 3132 11183 2558 7708

Market Share (%)

Domestic Market - easyGo 7.66 9.94 12.82 11.34 7.45 11.16 8.32
Foreign Market 27.42 14.89 0 5.29 18.9 4.32 13.03

Actual Revenue (€)

Domestic Market - easyGo 3737700 4992050 6128871 5751408 3586336 5405869 4058400
Foreign Market 2433450 1497020 0 516780 1722182 391374 1271820
C8 C9 C10 Average

154 153.5 144 150.6

150 158 147.5 156.65

220000 250000 200000 2260000

40000 60000 50000 550000
80000 70000 75000 640000

1.11 1.16 1.1 1.11

1.16 0.91 1.04 1.05
8 9 7 80

30495 36673 34696 325223

7483 0 2063 59156

9.38 11.28 10.67 10

12.65 0 3.49 10

4696230 5629306 4996224 48982394

1122450 0 304293 9259369
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