Charina A.

Benolirao

12-ABM

History of Starbucks
The first Starbucks opened in Seattle, Washington, on March 31, 1971, by three partners
who met while they were students at the University of San Francisco: English teacher Jerry
Baldwin, history teacher Zev Siegl, and writer Gordon Bowker were inspired to sell high-
quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he
taught them his style of roasting beans.

The company took the name of the chief mate in the book Moby-Dick: Starbuck, after
considering "Cargo House" and "Pequod". Bowker recalls that Terry Heckler, with whom
Bowker owned an advertising agency, thought words beginning with "st" were powerful. The
founders brainstormed a list of words beginning with "st". Someone pulled out an old mining
map of the Cascade Range and saw a mining town named "Starbo", which immediately put
Bowker in mind of the character "Starbuck". Bowker said, "Moby-Dick didn't have anything
to do with Starbucks directly; it was only coincidental that the sound seemed to make
sense."
The Starbucks store at 1912 Pike Place. This is the second location of the original
Starbucks, which was at 2000 Western Avenue from 1971 to 1976. The first Starbucks store
was located in Seattle at 2000 Western Avenue from 1971–1976. This cafe was later
moved to 1912 Pike Place; never to be relocated again. During this time, the company only
sold roasted whole coffee beans and did not yet brew coffee to sell. The only brewed coffee
served in the store were free samples. During their first year of operation, they purchased
green coffee beans from Peet's, then began buying directly from growers.