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Market Sizing Exercise
Market Sizing Exercise
Market Sizing Exercise
Startup Idea To provide a platform for startups to fulfill their software needs using students.
Total Market Size Formula Total demand=average software cost*(new demand+replacement demand)
2. New Demand = (Total number of startups) x (Growth Rate)
Components Used Estimated or total number,growth rate,time for new update to the software
Market Size Calculations Toatal number of startups=900 growth rate=25% avrage software cost=Rs.7800
ng students.
tartup ideas.
New Demand (Estimated Number) x (Growth Rate) = 247.5 x 0.1 = 24.75 millions
Total Market Size (Average Price of Product) x (New Demand) = 1000 x 24.75 = Rs. 24750 millions
ss (Urban Areas)
2 3 3 10 30
1 37 37 5 185
1 30 30 0 0
Total = 247.5
millions
5 = Rs. 24750 millions
Startup Idea Social media platform for motorcycle users, one stop solution for service, maintenance, parts an
1. Total Number of Families = 75 million
2. Growth Rate of Demand = 8%
3. Lifespan of a Motorcycle = 10 years
Assumptions 4. Average spending per annum per customer on Acccessories = Rs. 1000
1. Social Classification : Middle class and Upper middle class (Urban Areas)
2. Age : 20-35 years
Target Segment 3. Gender : Men and Women (Men being majority share)
Potential Customers Smartphone Users who own premium motorcycles
1. (Average amount spent by the potential customer per annum) x (New demand + Replaceme
2. New Demand = (Estimated Number) x (Growth Rate)
Total Market Size Formula 2. New Demand = (Estimated Number) x (Growth Rate)
1. Total Population
2. % of Population in Upper Class, Middle Class, Lower Middle Class and Lower Income
Components Used 3. Average Price of Product
Market Size Calculation Urban Areas
Number of
Percentage of Families (in Motorcycles
Population Millions) per Family
Upper Middle
Class 8% 6 0.3
Lower Middle
Class 50% 37.6 1
Low Income 40% 30 0.5
Grand Total Urban Bikes + Rural Bikes = 27.63 + 10.8 = 38.43 million
*Not Applicable because the products and services being offered won't cater to Lower Income G
on for service, maintenance, parts and accessories of premium motorcycles
Rural Areas
Total Number of
Motorcycles in Number of
Families (in Percentage of Families (in Motorcycles
Millions) Population Millions) per Family
Upper Middle
1.8 Class 10% 17.5 0.3
Lower Middle
37.6 Class 35% 61.3 0.5
Not Applicable* Low Income 54% 94.7 0
Total = 39.475
0.7 x 39.475 = 27.63 Assuming Outreach to Rural consumers is 30%, market is 0.3 x 35.99 =
0.09
5.25
30.65
Not Applicable*
Total = 35.99
Total Number of
Dentists in
India 2,29,000
Number of New
Dentists Added
Each Year 24,500 Formula
Average
monthly
Expenditure on
Dental
Materials &
Equipments (in Sum (in
Rs.) 25,000 millions)
Average one
time
Expenditure on
Dental
Materials &
Equipments (in
Rs.) 3,00,000
Monthly
Membership
Fee (in Rs.) 500
Commission 7%
25,000 x
2,29,000 x 500 x 2,29,000 x 0.07 3,00,000 x
12 x 12 24,500 x 0.07