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6 Rules of Great Storytelling (As Told by Pixar)

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Mar 21, 2018

Pixar is arguably one of the greatest storytellers of our generation.

Over the years, they’ve won 13 Academy Awards, 9 Golden Globes,

and 11 Grammys.

Effective storytelling involves a deep understanding of human

emotions, motivations, and psychology in order to truly move an
audience.

Luckily, storytelling is something we all do naturally, starting at a

very young age. But there’s a difference between good storytelling
and great storytelling.

I recently stumbled across Pixar’s 22 rules of storytelling—here are

the top six we can all learn from.

6 Rules for Great Storytelling

 “Storytelling is the greatest technology that humans have ever created.”—
Jon Westenberg

1. Great stories are universal

51 Great storytelling is about taking a piece of the human condition (so
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things like birth, growth, emotionality, aspiration, conflict) and
conveying it in a unique situation.
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Acclaimed Pixar director Pete Docter puts it perfectly:
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“What you’re trying to do, when you tell a story, is to write about
an event in your life that made you feel some particular way. And
what you’re trying to do, when you tell a story, is to get the
audience to have that same feeling.”

One way you can do this is to pull apart the stories you like.

Break down every little element about what you love about them.
Those are real feelings you’re having and you have to recognize them
in detail in order to tell a great story yourself.

In other words, self knowledge and awareness are at the the root of
all great storytelling.

You are part of the human condition and people will relate to that.

2. Great stories have a clear structure and purpose

Part A (Structure)

One of my favorite ways to develop a compelling story is to use “The

Story Spine” formula created by professional playwright and
improvisor Kenn Adams.

Pixar has used this story structure to create so many films we know
and love today.
 It goes:

Once upon a time there was [blank]. Every day, [blank]. One day
[blank]. Because of that, [blank]. Until finally [bank].

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Give the Story Spine a shot to help develop a truly unique story to
tell.

Part B (Purpose)

As Pixar writes:

Why must you tell THIS story?

What’s the belief burning within you that your story feeds off of?

What greater purpose does this serve? What does it teach?

That’s the heart of really great storytelling.

By crafting a story that you are passionate to tell because it serves a

real purpose, your stories will have bigger impact on the world.

I think that gets lost a lot of the time.

 3. Great stories have a character to root for (an underdog)
Believe it or not, people want to root for you (the main character).

AND they love a good underdog.

This might seem straightforward but it’s worth keeping in mind

51 anytime you’re creating a story.
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44 Pixar explains that we as the audience admire a character for

trying more than for their success. In other words, it’s more about
7 the character’s journey than it is their actual destination.

When your character is battling against all odds, facing adversity,

or their back is against the wall, well then, you have yourself the
makings of great story.

In our modern society, for example, everyone loves a good “rags to

riches” story. How many times has Forbes published an article about
the fearless entreprenuer that dropped everything, almost failed
dozens of times along the way, yet still managed to create a multi-
million dollar business?

Give the people an unexpected hero to root for.

4. Great stories appeal to our deepest emotions

Psychologists generally agree that there are six basic emotions:
anger, disgust, fear, happiness, sadness, and surprise.

If you ever watched the Pixar move Inside Out, you’ll recognize these
emotions as characters in the movie.
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The more you understand how/when your own emotional levers are
pulled, the more you’ll appreciate how that works in other people
(and the more you’ll be able to hone those emotions in your stories).

Consciously being to recognize these various emotions in yourself

—and think about the “why”.

Why are you feeling a certain way? How might you be able to take
the “why” behind your emotions and tell a story?

Continuously question yourself in order to understand your own

emotional reactions to stories so that you can learn to tell more
authentic stories that reach and move people where it counts.

5. Great stories are surprising and unexpected

We’ve all seen the classic “fairytale” storyline: a helpless princess in
need and a charming prince swooping in to save the day.

Boring (and totally outdated).

What makes modern stories compelling are when our perceptions

of reality are challenged or changed in some way.

Creators like Pixar and Walt Disney use animated movies as vehicles
to address real-life phenomenons, issues, stereotypes, and norms.
 Movies such as Brave, Coco, Tangled, and Moana help us to
understand and reflect on big, human-centered topics that we might
not otherwise take time out of our day to think about.

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Many times those topics or themes are surprising and unexpected,

leaving the audience thinking about the story well after it is over.

If you’re stuck on coming up with something truly unique, Pixar

recommends to get rid of the 1st thing that comes to mind—and
then the 2nd, 3rd, 4th, and 5th.

Challenge yourself to dig deep.

6. Great stories are simple and focused

We as audiences know a good story when we see or hear one.

Have you ever watched a movie or read a book where you had to
keep asking yourself (or someone else) what was happening in the
plot?

Not a great experience.

 As creators, we naturally want to include as much information as
possible in our stories. We want to pack the story full of characters
and plot twists and dialogue.

And often times we might not even realize that we’re adding layers
that don’t need to be there.
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Pixar’s advice here is to “combine characters and hop over detours.”

44 While you as the creator may feel like you’re losing lots of valuable
stuff, it’ll set you free in the end and will allow your audience to get
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lost in the narrative.

One way to find out if your story is easy to follow is to tell it to a

friend or family member who has never heard it before. Watch their
face as you read it and try to see where they pause and what
questions they might have.

Simplify, simplify, simplify.

22 Rules for Storytelling by Pixar

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 6 Rules for Great Storytelling originally appeared on the Buffer
Podcast:
• Listen here on iTunes
• Check out all #BufferPodcast episodes

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Copyright © 2018 Brian Gregg Peters