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Toward Zero Waste: A Submission by Group 3
Toward Zero Waste: A Submission by Group 3
Toward Zero Waste: A Submission by Group 3
A submission by Group 3:
Abayon, Paolo
Llena, Pauline
CHAPTER I
INTRODUCTION
History
Toward Zero Waste (TZW) is a pro-sustainable living advocate organization which was
founded on 2016 by three individuals based in North Carolina, United States of America. Greg
Couch, Dee Gilmore, and Leigh Williams, the pioneers of the organization, started the
movement to build a thriving sustainable community that will create leading edge strategies and
a growing, clean environment wherein individuals can help contribute to the minimization of
worldwide waste production. Zero waste is an evolving concept which aims to send little to no
waste at all to the landfills of a country, this is to redefine the system that people are currently
on the principle that people should progressively shift towards the utilization of reusable
necessities, renewable energy, and mainly, the elimination of waste (Upadhyaya, 2013). In 2016,
the organization conducted its first project named, “The Green Building and Smart Growth”
program, which aimed to recognize and practice correct consumption and recycling of food and
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To this day, the excessive production of waste has produced detrimental ecological
impact which does not only harm humans but all living creatures and most especially, the
environment. Moreover, the current global waste generation level is approximately 1.3 billion
tons per year and is expected to increase to approximately 2.3 billion tons per year by the time
we reach 2025 (World Bank Group, n.d.). Therefore, the organization wishes to decrease the
impact through the sharing and teaching of their sustainable efforts to live a waste-free life.
Vision
The organization’s vision is to create a safe and sustainable world, wherein communities
strive to produce lasting results for the sake of the current and future generation of individuals
Mission
Toward Zero Waste aims to provide a way of life which is more than the structured
system people are living in today. It reaches beyond mere survival, implies growth and positive
The core motto of the organization is to refuse what is not needed; reduce what one does
need; reuse what is already consumed; recycle what cannot be refused, reduced, or reused; and
lastly, compost the rest. It strongly advocates raising the level of awareness and commitment
toward sustainable living for the benefit of us, humans – and the environment we live in.
However, the campaign of the organization is not only limited to the nurturing and protection of
land resources; it also includes every other resource which is subjected to waste disposal.
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Hence, the proponent of Toward Zero Waste is to think of sustainable living as a goal to
always being “Waste Conscious”. Becoming aware of the waste we create, combined with the
conscious effort to reduce it, is an empowering step to the reduction of overall waste generation.
It also implements its vision and mission though projects or programs addressing: plastic
pollution, water pollution, and the destruction of ecosystem due to overproduction of waste.
Since the organization is still a small, growing community worldwide, it has few
partnerships or sponsorships which limit the funding for projects and/or program
implementation. However, ever since the foundation of the organization, there has been quite a
few projects and programs conducted with a successful rate and positive feedback from
communities in which they were administered in. The projects they have executed from the
1. In 2016, they launched “The Green Building and Smart Growth” program in Cary, North
Carolina which successfully promoted the organization’s goal to influence people into
living a waste-conscious life. The project has overseen a mark of 52% success rate, as
individuals learned how to incorporate the movement into their daily lives. In effect, up
to this day, the community in which the project was conducted on began creating
2. Later that year, the organization commenced the “Earth Day Litter Sweep” project which
aimed to free neighborhoods in Cary, North Carolina from the accumulated waste in their
areas. In partnership with Nolia Wellness Education, they helped the residents move
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toward minimizing waste of all kinds to decrease landfill space and maintain a safe,
3. In the 12th of July, 2018, Toward Zero Waste, Greenish Neighbor, and the Cary Theater
have collaborated together to introduce the free screening of the award winning
solution in reducing and stopping the ecological and health problems caused by plastic
pollution (Brooker, 2015). As stated by Brooker (2015), Ocean Conservancy ranks straws
and other single-use plastics as the 5th most found litter item all over the world. Thus, the
organization launched the free showing of the film to be an eye-opener to a problem that
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CHAPTER II
PLAN OF ACTION
The generation of waste all over the world, specifically in the Philippines has accelerated
at an alarmingly fast rate over the last few years due to urbanization, industrialization, and
population growth (Castillo & Suehito, 2016). According to the National Solid Waste
Commission or NSWMC (n.d.), in 2017 alone, it is recorded that the total accumulation of waste
in the Philippines spiked up to 40, 087 tons per day and is expected to go up by 40% - 60% in
2025 as a consequence of extreme population growth and possibly, improper waste management
(p.3). Since then, there have been continuous efforts by the government, non-profit
organizations, and advocacy groups to combat the over-accumulation of waste but is not
For this reason, TZW in cooperation with other organizations and its sub-units all over
the world, can further its advocacy and purpose in addressing the waste generation problem
through a plan involving the youth, specifically the Filipino youth. Hence, in this plan, their
awareness, literacy, and understanding of the waste accumulation are improved as well as
To this day, the generation of waste and its improper management continues to be a
problem of most countries in the world. Hence, the group in partnership with the Toward Zero
Waste organization will address them through incorporation and implementation of various
programs in which it will shape the overall perspective and outlook of the youth today regarding
the issue. The objectives and goals of this project will be achieved through the utilization of the
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plan of action formulated by the group along with the organization. To execute the advocacy
successfully, the planning, managing, as well as other miscellaneous activities shall be conducted
Under the “Zero Waste Solidarity” program, it consists of the activities explicated below:
Interactive Seminars
As part of the program, the group shall incorporate seminars that aim to cultivate and
raise the awareness and understanding of the youth by incorporating a series of activities. These
activities are not limited to educating them but also to heighten their interest on the issue so as to
spread the purpose of the advocacy to their fellow youth. In line with the advocacy, the activities
included in the program are as follows: (a) a forum that shall enlighten the audience of the
current dilemma facing due to the over production of waste, (b) formation of focus group
discussions among individuals participating in the program, and (c) educational games that will
enrich their interest and grit to change the system obstructing the nature.
The advocacy proprietors will utilize the virtual platform to integrate eye-opening
documentary films that showcase the inevitable problem faced by the environment and the
possible consequences if such detrimental acts continue to persist. The number of films, venue,
and time allotment for the program will depend on the availability of the school involved in the
advocacy program.
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Culminating Workshops
The culminating workshops shall educate the interested participants on how to live a
waste-free lifestyle, fully managing one’s resources. The aim of these workshops is to fully
enhance an individual’s interest, will, and capability to live without producing much waste or
even none at all. To compensate for the materials used and instructor’s efforts, an enrolment fee
of Php 100.00 shall be collected and a donation for every session is highly encouraged but is not
mandatory. These donations shall proceed to the TZW beneficiaries. Lastly, the duration of the
workshops dedicated to zero waste lifestyle shall span for about 10 sessions or longer depending
Budget Overview
Table 1 Projected Budget Overview
BUDGET OVERVIEW
Expenditures Estimated Amount Needed (
Production Staff and Event Php 30,000
Organizers
Honorarium for (2) Php 1,000 per session
Volunteer Instructors
Traveling Allowance Php 10,000
Production and Marketing Php 40,000 – Php 60,000
Materials
TOTAL: Php 120,000
The total amount need for the advocacy is estimated to be 120,000 pesos, with all the
constituents necessary to conduct the program and its activities. The values aforementioned
above are based on the released sample expenses by the A.L. Signature Events. The funding
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CHAPTER III
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INFORMATION DISSEMINATION
To visualize the advocacy of TZW, the group decided to create an infographic video with
a simple message that conveys the theme of the chosen advocacy which is to live a waste-free
life in order to save Mother Earth. Advertising the advocacy through various online platforms is
a convenient way to spread an issue that is relevant and prevalent all over the world. Since, most
people are exposed to social media; it is a good way to showcase the advocacy through this
medium. Moreover, physical form of advertising such as flyers and posters are quite effective as
well but since the group is aiming for “Zero Waste”, distributing them would contradict the
Implementation
As aforementioned in the design and development section, the advocacies of the group
along with TZW will be implemented firstly through the powerful and meaningful infographic
video that the group has formulated and created as well as the components of the program which
are the interactive seminars, film showing, and workshops. Through these media, the group aims
to fully accomplish their goal to educate and encourage the youth to live a life without producing
waste.
CHAPTER 1V
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REFERENCES
http://alsignatureevents.com/
Castillo, M. & Suehito, J. (2016). The problem with waste in the Philippines. Retrieved from
https://www.jstage.jst.go.jp/article/jsmcwm/24/0/24_677/_pdf/-char/en
Cole, M. (2013). Getting to Zero Waste in the City. The Case of Oakland, California. United
berlin.de/fileadmin/f6_urbanmanagement/Study_Course/student_work/Thesis_Cole_Gett
ing_to_Zero_Waste_in_the_City.pdf
Couch, G., Gilmore, D., & Williams, L. (2016). Toward Zero Waste. A Movement to Living a
National Solid Waste Commission. (n.d.). The State of Solid Waste Generation. Retrieved from
https://www.senate.gov.ph/publications/SEPO/AAG_Philippine%20Solid%20Wastes_N
ov2017.pdf
https://www.theseus.fi/bitstream/handle/10024/63146/Upadhyaya_Luv.pdf?sequence=1
https://siteresources.worldbank.org/INTURBANDEVELOPMENT/Resources/336387-
1334852610766/Chap3.pdf
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