Indonesia is an island country with 34 provinces located in more than 16.000 islands.

Each
province has its own culture and economic background, thus future research should cover all the
geographical area of Indonesia to properly capture all the preference of Indonesian consumers.
Future research might also include other demographic variables such as the level of awareness
towards Indonesian local brands, consumers’ lifestyle, cultural background, and economic
background. Another generation might also be included to provide information to watch
manufacturers that target older generation. Another attribute could also be included to examine
another effect towards consumer preference such as warranty program, packaging, the
availability in the store, the type of services such as delivery or online shop, and so forth. Despite
all the limitations, the result of this study is useful to get deeper insights on consumers and might
help watch manufacturers to differentiate their offerings.