2.

1 INTRODUCTION

A literature review is a body of text that determines the aims to review the critical
points of current knowledge including substantive findings as well as theoretical and
methodological contributions to a particular topic. The review of relevant literature is nearly
always a standard chapter of a thesis or dissertation. The review forms an important chapter
in a thesis where its purpose is to provide the background to and justification for the research
undertaken.

New scientific developments, techniques, products and media hype, has contributed
the fashion industry in generating mega revenues and this has in turn added to the growth of
cosmetic industry. Rising hygiene and beauty consciousness due to changing demographics
and lifestyles, deeper consumer pockets, rising media exposure, greater product choice,
growth in retail segment and wider availability are the reasons reported by Euro monitor
International.

2.2 MEANING OF REVIEW OF LITERATURE

Study of related literature implies locating, recording and evaluating reports of

research as well as report of casual observation and opinion that are related to the individual’s
planned research project.

According to Walter R Borg, “The literature in any field forms the foundation upon
which all the future work will be build.

Literature of review discusses published information in a particular subject area and

sometimes information in a particular subject area within a certain time period.

A literature review can be just simple summary of the sources, but it usually has an
organizational pattern and combination both summary and synthesis. A summary is a recap of
the important information of the sources, but a synthesis is a re-organization, or a re-suffering
of that information. It might give new with old interpretation or it might trace the intellectual
trace of progression of the field, including the major debates. And depending on the situation
the literature of review may evaluate the sources and advice the reader on the most portent is
relevant.
2.3 REVIEW OF LITERATURE