ver 1 To be the brand the world desires

ver 2 To be a global brand recognized for quality and innovation

 Standar Price per Website Co
Men's Clothing BENCH PENSHOPPE
HIGH LOW HIGH LOW
Shirt 899.75 699.75 1,599.00 699.00
T-Shirt 599.75 379.75 699.00 249.00
Jackets and pullo 2,199.75 899.75 1,699.00 599.00
Shorts 799.75 499.75 899.00 599.00
Pants 959.75 699.75 1,299.00 799.00

Pricing strategies used

1 Psychological Pricing
The seller here will consider the psychology of price and the positioning of price wit

The seller will charge PHP99 instead PHP100. The reason why this methods work,
purchased their product under £200 pounds or dollars, even thought it was a pound

2 Penetration Pricing
Here the organisation sets a low price to increase sales and market share. Once m
firm may well then increase their price.
rice per Website Content
Women's Clothing BENCH PENSHOPPE
HIGH LOW HIGH LOW
Dresses 999.75 999.75 999.00 599.00
Shirt 499.75 379.75 699.00 299.00
Jackets and pullovers 1,299.75 899.75 1,499.00 599.00
Shorts 899.75 399.75 899.75 399.75
Skirt 999.75 699.75 899.00 699.00
Pants 1,299.75 999.75 1,199.00 699.00

ositioning of price within the market place.

y this methods work, is because buyers will still say they

ought it was a pound or dollar away.

arket share. Once market share has been captured the

 For Now Him For Now Her
Proposed Price Range Proposed Price Range
HIGH LOW HIGH LOW
809.78 629.10 899.10 539.10 Our product would be lower by 1
539.78 224.10 449.78 269.10 whilst not compromising the qua
1,529.10 539.10 1,169.78 539.10 can take the loss and steadily ga
position in the market we can the
719.78 449.78 809.78 359.78
the lead as the brand that peopl
863.78 629.78 809.10 629.10
1,079.10 629.10

POSITION MAPPING: Lowed priced, trendy and high quality apparel

 duct would be lower by 10% than what the competition offer
ot compromising the quality. Since we have unlimited budget, we
e the loss and steadily gain market share. Upon building our
in the market we can then start to increase the price and take
d as the brand that people desires.

ity apparel
SHIRTS

T-Shirt

JACKETS
SHORTS

PANTS
HIGH LOW

899.75 699.75

599.75 379.75
2199.75 899.75

799.75 499.75

959.75 699.75
HIGH LOW

1599 699

699 249
1699 599

899 599

1299 799
Dresses

SHIRTS
JACKETS AND PULL OVERS

SHORTS
SKIRTS

PANTS
https://shop.bench.com.ph/

HIGH LOW

999.75 999.75

499.75 379.75
1299.75 899.75

899.75 399.75
 999.75 699.75

1299.75 999.75
https://www.penshoppe.com/

HIGH LOW

999 599

699 299
 1499 599

899.75 399.75
899 699

1199 699
 TABLE 19 - Average Daily Basic Pay of Wage and Salary Workers b
Philippines: 2016 - January 2018
(In Pesos)
2016
MAJOR OCCUPATION GROUP
Ave Jan Apr Jul
ALL OCCUPATIONS 400.95 387.56 403.59 401.53
Managers 978.35 919.37 1000.21 1030.14
Professionals 862.53 853.23 849.97 871.21
Technicians and Associate Professionals 582.71 542.75 615.66 576.74
Clerical Support Workers 532.06 450.78 532.59 538.36
Service and Sales Workers 333.71 315.19 334.20 330.67
Skilled Agricultural, Forestry and Fishery Workers 388.15 252.08 444.19 402.05
Craft and Related Trade Workers 358.06 348.86 350.46 360.67
Plant and Machine Operators and Assemblers 388.23 387.79 377.93 391.29
Elementary Occupations 232.00 225.89 230.74 229.57
Armed Forces Occupations and Special Occupations 898.36 886.31 901.92 888.91
Others 462.55 462.55 - -

Notes: 1. Details may not add up to totals due to rounding.

2. Rates were computed based on rounded figures.

2. Starting April 2016, the LFS used the 2012 Philippine Standards Occupational Classification wherein some occupations were transferred to other major clas

3. Starting April 2016 round, the Labor Force Survey (LFS) adopted the 2013 Master Sample Design as well as the population projections based on the

2010 Census of Population and Housing (2010 CPH) while previous survey rounds were derived using the 2000 CPH population projections.

4. January 2016 data reflected were based on the 2010 CPH population projections to compute for the annualized data for 2016. Also, occupations were

re-classified to conform to 2012 PSOC to come up with average data for the year.

r Revised.

Source of basic data: Philippine Statistics Authority, Labor Force Survey, Public Use Files.
d Salary Workers by Major Occupation Group,
6 - January 2018
sos)
2017 2018
Oct Aver Jan Apr Jul Oct Jan
411.49 415.17 414.64 408.80 412.92 423.89 427.76
987.32 924.22 980.25 878.29 933.01 908.28 898.82
873.77 864.30 898.45 844.07 854.88 859.61 883.65
578.58 578.14 601.23 562.82 568.96 580.44 628.42
541.01 519.55 522.55 516.19 514.94 524.40 535.80
350.30 344.33 336.82 345.20 345.76 349.35 365.19
367.15 303.27 315.00 267.22 301.53 315.80 417.01
368.62 371.90 358.88 372.58 377.66 378.19 387.32
396.03 406.49 389.39 410.94 415.02 410.17 422.23
242.69 252.47 242.43 252.03 255.97 258.56 260.36
918.85 846.99 881.73 916.69 762.52 820.20 861.36
- - - - - - -

re transferred to other major classificaton groups.

n projections based on the

lation projections.

016. Also, occupations were

 TABLE 6 - Employed Persons by Major Occupation G
(In Thousands)
2016
MAJOR OCCUPATION GROUP
Ave Jan Apr Jul

ALL OCCUPATIONS 40,998 40,689 40,664 40,954

Managers 6,992 6,974 6,986 7,068

Professionals 1,973 1,698 2,053 2,078
Technicians and Associate Professionals 1,296 866 1,508 1,375
Clerical Support Workers 1,798 569 2,166 2,125
Service and Sales Workers 5,930 4,811 6,382 6,213
Skilled Agricultural, Forestry and Fishery Workers 5,108 4,697 4,884 5,324
Craft and Related Trades Workers 2,879 1,780 3,345 3,261
Plant and Machine Operators and Assemblers 2,239 1,732 2,452 2,376
Elementary Occupations 11,267 11,780 10,794 11,032
Armed Forces Occupations and Special Occupations 100 121 95 100
Others 1,415 5,662 - -

Notes: 1. Details may not add up to totals due to rounding.

2. Starting April 2016, the LFS used the occupational classification based on the 2012 Philippine Standards Occupational Classification wherein some occupati

3. Starting April 2016 round, the Labor Force Survey (LFS) adopted the population projections based on the 2010 Census of Population and Housing (2010 CPH

rounds were derived using 2000 CPH population projection.

4. January 2016 data reflected were based on the 2010 CPH population projections. Also, occupations were re-classified to conform to 2012 PSOC to compute

p Preliminary.

Source: Philippine Statistics Authority, Labor Force Survey.

Major Occupation Group, Philippines: 2016 - July 2018
(In Thousands)
2017 2018
Oct Ave Jan Apr Jul Oct Jan Apr p

41,685 40,334 39,347 40,271 40,171 41,547 41,755 40,896

6,940 6,490 6,607 6,575 6,138 6,640 6,785 6,542

2,072 2,149 2,145 2,089 2,105 2,257 2,203 2,197
1,429 1,533 1,436 1,450 1,563 1,685 1,535 1,679
2,331 2,283 2,155 2,256 2,282 2,440 2,347 2,405
6,315 6,069 6,076 6,039 5,813 6,348 6,156 6,056
5,524 5,426 5,253 5,436 5,427 5,588 5,477 5,095
3,132 3,198 3,191 3,003 3,376 3,219 2,966 3,411
2,397 2,552 2,397 2,551 2,635 2,626 2,656 2,555
11,463 10,538 9,982 10,784 10,756 10,630 11,536 10,877
82 95 105 88 74 113 94 80
- - - - - - - -

assification wherein some occupations were transferred to other major classificaton groups.

Population and Housing (2010 CPH) while previous survey

conform to 2012 PSOC to compute for the annualized data for 2016.
 https://psa.gov.ph/current-labor-statistics/statistical-tables
2018
Jul p

40,659

6,429
2,263
1,767 Target Market
2,332
6,115
4,818
3,347
2,639
10,833
116
-
https://psa.gov.ph/sites/default/files/FIES%202015%20Final%20Report.pdf

497,947,000,000.00 262,096,000,000.00

9,958,940,000.00 5,766,112,000.00 15,725,052,000.00 Revenue of Apparel sector for t

30% Market share to acquire
4,717,515,600.00 Approx Revenue for one year
Revenue of Apparel sector for the mid and low high individuals
Market share to acquire
Approx Revenue for one year