CRV- The Art of Dominance

The Honda CRV shows a luxurious lifestyle which it communicates in its ad by featuring a CRV
parked in a classy house. The ad next features a businessman in a 3pc suit showing esteem and
high status. After that features of the car is shown which relates it to the lifestyle of people.
Comfortability is been targeted in the ad showing the ivory leather upholstery and wooden
dashboard. Adjustable seats are shown which tells us about the boot space of CRV. The
Panoramic Sunroof tells us about the enjoyment and fun one can have while owning a CRV. The
car depicts a full safety featuring full complement of airbags, and systems to stop wheel spin
and skidding on slippery surfaces. Honda is showing the car which is desirable by showcasing a
couple addressing to sophistication and stunning attributes. The technology of the CRV engine
is shown and also the variance that is diesel and petrol turbo engine which talks about the
power. Honda tries to communicate with Art depicting the design and looks of the car.
The all new CRV has features different from its competitors in a segment. So it highlights its
features which include:

 Lane keep assist system

 Forward collision warning
 Collision mitigating braking system
this makes the customer aware of the new features targeting on the learning attribute.

BRV- Let the Hunt Begin.

The ad begins with the car travelling through a desert, hill road, metro, heavy rainfall and
snowfall which shows the performance of the car on each and every terrain. A father and son
duo is shown which communicates it’s a family car and travelling to some distant place to fetch
an old wooden toy ship showcasing the spacious attribute of the car. A group of friends and
kids are shown speeding on a road and enjoying which communicates that people are
adventurous and are interested in exploring new places. Later, a few friends are shown going to
an underground party. Adhering to the theme of doing something unusual, a couple is shown
engaging in graffiti. The car shows stylish instrument panel with elegant design crafted for
convenience and flair. A group of young men go off-road in search of a sound on the desert.
They start recording when they find a tribal playing a traditional wind instrument. The video
ends with the voiceover: “Out there are many stories waiting to become yours. The all new
Honda BR-V is here. Let the hunt begin.”
WRV
It’s not the usual big-box lookalike. But it definitely packs a punch with suave looks and sharp
lines. Muscular and strong, the Honda WR-V is exactly how you announce your arrival on those
happening streets. The mileage given by WRV is 22-26km/l which shows it is a fuel efficient car.
WRV is the soul of the stunner where the power to hold the audience comes from under the
hood. The redefined technology of WRV gives it to the full bodied performance to match the
urban dasher. This car basically is for people of middle class level. The car depicts features
which are into adventurous sports showing mountain climbing and cycling. The car has a
different style altogether with features accurate to the price being allotted.
The car has following features:

 Advanced multi-information combimeter.

 Action packaged steering wheel
 Auto AC with touch control panel

Segmentation Literature Review Advertisement Review Relevance

Income Above 20 lakh per Above 20 lakh per

annum annum
Age 35+ 30+
Gender Male Male/Female
Social class Upper Middle Class Business class
Level of Involvement High High