1)ABOUT AXIS BANK :

Axis Bank was the first of the new private banks to have begun operations in 1994, after the
Government of India allowed new private banks to be established. The Bank was promoted
jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI - I), Life
Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC) and
other four PSU insurance companies, i.e. National Insurance Company Ltd., The New India
Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance
Company Ltd.

The Bank today is capitalized to the extent of Rs. 408.84 crores with the public holding (other
than promoters and GDRs) at 53.81%.

The Bank's Registered Office is at Ahmedabad and its Central Office is located at Mumbai. The
Bank has a very wide network of more than 1095 branches (including 57 Service Branches/CPCs
as on 30th September 2010). The Bank has a network of over 4846 ATMs (as on 30th
September 2010) providing 24 hrs a day banking convenience to its customers. This is one of
the largest ATM networks in the country.

The Bank has strengths in both retail and corporate banking and is committed to adopting the
best industry practices internationally in order to achieve excellence

2)PROMOTERS :

Axis Bank Ltd. has been promoted by the largest and the best Financial Institution of the
country, UTI. The Bank was set up with a capital of Rs. 115 crore, with UTI contributing Rs. 100
crore, LIC - Rs. 7.5 crore and GIC and its four subsidiaries contributing Rs. 1.5 crore each.

SUUTI - Shareholding 23.78%

Erstwhile Unit Trust of India was set up as a body corporate under the UTI Act, 1963, with a
view to encourage savings and investment. In December 2002, the UTI Act, 1963 was repealed
with the passage of Unit Trust of India (Transfer of Undertaking and Repeal) Act, 2002 by the
Parliament, paving the way for the bifurcation of UTI into 2 entities, UTI-I and UTI-II with
effect from 1st February 2003. In accordance with the Act, the Undertaking specified as UTI I
has been transferred and vested in the Administrator of the Specified Undertaking of the Unit
Trust of India (SUUTI), who manages assured return schemes along with 6.75% US-64 Bonds,
6.60% ARS Bonds with a Unit Capital of over Rs. 14167.59 crores.

The Government of India has appointed Shri K. N. Prithviraj as the Administrator of the
Specified undertaking of UTI, to look after and administer the schemes under UTI - I, where
Government has continuing obligations and commitments to the investors, which it will uphold.

3)Board of Directors
The members of the Board are :

Dr. Adarsh Kishore Chairman

Smt. Shikha Sharma Managing Director & CEO

Shri S. K. Chakrabarti Deputy Managing Director

Shri J.R. Varma Director

Dr. R.H. Patil Director

 Smt. Rama Bijapurkar Director

Shri R.B.L. Vaish Director

Shri M.V. Subbiah Director

Shri K. N. Prithviraj Director

Shri V. R. Kaundinya Director

Shri S. B. Mathur Director

Shri M. S. Sundara Rajan Director

Shri S. K. Roongta Director

Shri Prasad R.Menon Director

4)Vision 2015 and Core Values

VISION 2015:

• To be the preferred financial solutions provider excelling in customer delivery through

insight, empowered employees and smart use of technology

Core Values

• Customer Centricity
• Ethics
• Transparency
• Teamwork
• Ownership

5)What the Bank offers?

Exclusi
ve
Bankin
g
Redefi
ned -
Club50
Current
Accoun
t

Variou
s types
of
 Current
Accoun
ts to
suit
your
busine
ss
require
ments

Fast
track
loans
for
SMEs

Wide
range
of
product
s for
the
SME
segme
nt

Organi
sed
payme
nt and
collecti
on
solutio
ns

Pay
your
taxes
online
or
throug
h our
vast
branch
networ
k

Mobile
Bankin
g
service
s
availab
le for
your
Current

6)QUICK ACCESS

1AUTHORIZATION:
Axis bank is authorised by RBI and govt of India for conducting govt business as an
agency bank.
2DIRECT TAX PAYMENT:
Pay direct taxes through 214 authorised Axis bank branches across India.
3INDIRECT TAX PAYMENT:
Paying indirect taxes through 56 authorised branches of Axis bank across 4 CBEC
Commissionerates of Mumbai ,Delhi ,Bangalore and Hyderabad.
4STATE TAX PAYMENT:
Pay sales tax/Vat in 7 states and Stamp Duty through Franking in 3 states through
designated Axis bank branches.
5PENSION DISBURSEMENT:
It is authorised for disbursement of Central Civil Pension and Defence Pension.
6OTHER SERVICES:
It offers customised Cash Management Services and Account Management Services
to various Govt Departments/Organisations/Corporations.
7E-PAYMENTS:
Paying DGFT Fees,Municipal Taxes/Fees Tender Document Fees/EMD,Railway
Ticket charges,Electricity bills,Water bills of various Govt Departments through E-
Payment facility.
8E-GOVERNANCE TIE UPS:
It is associated with 4 State Governments and 1 Union Territoryin providing Banking
Services to their E- Governance initiatives.
9NEW PENSION SYSTEM
It has been appointed by Pension Fund Regulatory and Development Authorityto act
as a Point of Presence under the New Pension System rolled out for all citizens
w.e.f.May 1,2009.
10ONLINE TAX PAYMENTS:
E-Payment facility for Online Payments for Central/State Govt. Taxes

7)SWOT ANALYSIS:
1)Strenghts :Brand name ,Support of various promoters ,High level of services
,knowledge of Indian market.
2)Weakness :Not having good image ,Market capitalization is low ,not been able to
position itself fully.
3)Oppurtunities :Growing Indian banking sectors ,People are becoming more service
oriented in the global market.
4)Threats :Advent of MNC Banks ,Foreign banks ,Govt Banks.

8)PRIORITY EXCLUSIVE BENEFITS)

A Personalized Services
B Priority Platinium Debit Card
C Convenience
D Preferential Pricing
E Services on Priority
F Flexibility Eligibility Criteria

9)CONCLUSION:

Axis Bank has differentiated itself very well on the basis of high level service and
product quality.

They have successfully implemented the change and due to this their market share has
increased only despite of tough competition prevails.