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Feasibility Study Abba
Feasibility Study Abba
SCHOOL OF MANAGEMENT
ENTREPRENEURSHIP DEPARTMENT
Estancia, Iloilo
A Feasibility Study
Estancia, Iloilo
By
JL A. Buaya
Jinky A. Calaor
Abegeil R. Espinosa
Rezel D. Fenis
Renelyn A. Rico
John Paul J. Villanueva
Abba Kid A. Villareal
March 2019
NORTHERN ILOILO POLYTECHNIC STATE COLLEGE
SCHOOL OF MANAGEMENT
ENTREPRENEURSHIP DEPARTMENT
Estancia, Iloilo
A Feasibility Study
Estancia, Iloilo
By
JL A. Buaya
Jinky A. Calaor
Abegeil R. Espinosa
Rezel D. Fenis
Renelyn A. Rico
John Paul J. Villanueva
Abba Kid A. Villareal
March 2019
NORTHERN ILOILO POLYTECHNIC STATE COLLEGE
SCHOOL OF MANAGEMENT
ENTREPRENEURSHIP DEPARTMENT
Estancia, Iloilo
APPROVAL SHEET
__________________________________
RODERICK B. PILAPIL, MBM- CHAIRPERSON
BS ENTREPRENEURSHIP DEPARTMENT
___________________________________
JOMARTIN C. LIMSON, DPA
project study.
endeavour.
in countless ways.
hearts.
The Proponents
NORTHERN ILOILO POLYTECHNIC STATE COLLEGE
SCHOOL OF MANAGEMENT
ENTREPRENEURSHIP DEPARTMENT
Estancia, Iloilo
EXECUTIVE SUMMARY
Tea is very well-known as cleansing drinks that
Title Page
Approval Sheet
Acknowledgement
Dedication
Executive Summary
Table of Contents
Objectives
Description of the Proposed Project
Market Description
Vision Statement
Mission Statement
Goals and Objectives
Population Census of Carles
Age Distribution
Current Market Position
Market Share
Demand
Product
Place
Promotion Strategy
Price
SWOT Analysis
NORTHERN ILOILO POLYTECHNIC STATE COLLEGE
SCHOOL OF MANAGEMENT
ENTREPRENEURSHIP DEPARTMENT
Estancia, Iloilo
Research
Strengths
Weaknesses
Opportunities
Threats
Key Issues
Key Opportunities
Competitor’s Analysis
Strengths
Weaknesses
Opportunities
Threats
Target Market
Positioning Statement
Branding Strategy
Income Statement
Cash Flow Statement
Balance Sheet
Notes to Financial Statements
Return of Investment
Return of Equipment
Environmental Plan
Waste Disposal
Socio-Economic Contribution
Conclusions
Recommendations
NORTHERN ILOILO POLYTECHNIC STATE COLLEGE
SCHOOL OF MANAGEMENT
ENTREPRENEURSHIP DEPARTMENT
Estancia, Iloilo
OBJECTIVES
The objective of the study was to determine the
from Iloilo City and 13 km. away from Balasan, Iloilo, the
MARKETING FEASIBILITY
town.
NORTHERN ILOILO POLYTECHNIC STATE COLLEGE
SCHOOL OF MANAGEMENT
ENTREPRENEURSHIP DEPARTMENT
Estancia, Iloilo
Vision Statement
To provide a high quality herbal tea product in
Northern Iloilo.
Mission Statement
The 5-in-1 Herbal Tea Processing Center will produce a
The continuous increase in the population of Carles and the increasing number
28% Coffees
various 0-9 years old that consummate the tea with the per
standard deviation.
Product
Distribution Strategy
NORTHERN ILOILO POLYTECHNIC STATE COLLEGE
SCHOOL OF MANAGEMENT
ENTREPRENEURSHIP DEPARTMENT
Estancia, Iloilo
Figure one shows the distribution channel of the
Manufacturer
Wholesaler Retailer
consumer
Promotion Strategy
Media (Facebook)
number.
Price
Tea
SWOT Analysis
Strengths
NORTHERN ILOILO POLYTECHNIC STATE COLLEGE
SCHOOL OF MANAGEMENT
ENTREPRENEURSHIP DEPARTMENT
Estancia, Iloilo
• The proponents are graduate of 4-year business
course
municipality
ages
Weaknesses
Opportunities
• Growing population of the municipality and nearby
towns
municipality
municipality
key ingredients
Key Issues
Key Opportunities
industry.
NORTHERN ILOILO POLYTECHNIC STATE COLLEGE
SCHOOL OF MANAGEMENT
ENTREPRENEURSHIP DEPARTMENT
Estancia, Iloilo
3. The business would use the social media platform
considered.
Competitors Analysis
The main competitors of the 5-in-1 Herbal Tea
prefer. The others were the retail store owners who sell
Strengths
• People were proven to love soft drinks and coffee
Weaknesses
• The Herbal Tea Processing Center that newly
opportunity
Threats
• 5-in-1 Herbal Tea would serve as a "pasalubong"
Target Market
The target market of the business would be the people
Positioning Statement
Branding Strategy
affordable price.
CHAPTER II
Management Description
products.
General Requirements
The following were the requirements that all hired
upon application
Other Requirements
college level.
movements.
and processing
serves.
certificate
• Police clearance
• Medical/health certificate
NORTHERN ILOILO POLYTECHNIC STATE COLLEGE
SCHOOL OF MANAGEMENT
ENTREPRENEURSHIP DEPARTMENT
Estancia, Iloilo
The Management
staff.
Figure 2
cashier
cleanup crew
Owner/Manager
drying and
packaging crew
salesman/delivery
crew
NORTHERN ILOILO POLYTECHNIC STATE COLLEGE
SCHOOL OF MANAGEMENT
ENTREPRENEURSHIP DEPARTMENT
Estancia, Iloilo
business.
come:
1 2 3 4
Project site
preparation
Purchase of
machines,
facilities,
fixtures and
equipment
Hiring and
training of
promotion
Marketing
and
promotion
Preparations
for opening
NORTHERN ILOILO POLYTECHNIC STATE COLLEGE
SCHOOL OF MANAGEMENT
ENTREPRENEURSHIP DEPARTMENT
Estancia, Iloilo
CHAPTER III
PRODUCTION/TECHNICAL FEASIBILITY
P80 each.
each.
Desktop/Computer. used to
Cleaning
Outside
Drying Area
Peeling,
Cutting and
Segregating
Grinding
Mixing
Packaging
Delivery
NORTHERN ILOILO POLYTECHNIC STATE COLLEGE
SCHOOL OF MANAGEMENT
ENTREPRENEURSHIP DEPARTMENT
Estancia, Iloilo
CHAPTER IV
FINANCIAL STATEMENT
Income Statement
Fixed Assets
Computer 1 24,000 24,000
Land 1 63,000 63,000
Building 1 56,000 56,000
Motorcycle 1 54,000 54,000
Direct
Materials
average
Particulars g./bottle price/kg. price/day x22days x12mos
Ginger 250g. P30 1,597.50 35,145.00 421,740.00
Turmeric 100g. P100 2,130 46,860.00 562,320.00
Malunggay 250g. P25 1,331.25 29,287.50 351,450.00
Peppermint 10g. P150 319.5 7,029.00 84,348.00
Sugar 10g. P50 106.5 2,343.00 28,116.00
Plastic 213
Bottle Bottles P6 1,278 28,116.00 337,392.00
Total
Direct Cost 148,780.50 1,785,366
Raw Materials
Ginger 1,597
Turmeric 2,130
Malunggay 1,331.25
Peppermint 319.50
Sugar 106.50
Plastic Bottles 1,278
Total Raw Materials 6,762.25
total
packaging Material 22.72 500
Water Bill 34.09 750
Salaries and Wages 2 382 16,808
Electric Bill 36.36 800
Total 18,858.0
units monthly
Utility 166.67 166.67
Promotional Exp. 3,000
Org. Exp. 3,605
Total 6,772
Marketing Expense
Particulars Unit
Repair and
Maintenance 250/mos 3,000 3,300 3,630
total marketing
Expense 21,000 23,100.00 25,440.00
NORTHERN ILOILO POLYTECHNIC STATE COLLEGE
SCHOOL OF MANAGEMENT
ENTREPRENEURSHIP DEPARTMENT
Estancia, Iloilo
Administrative
Expense
274,8 286,17
Total Admin. Exp. 264,034 19.14 8.18
NORTHERN ILOILO POLYTECHNIC STATE COLLEGE
SCHOOL OF MANAGEMENT
ENTREPRENEURSHIP DEPARTMENT
Estancia, Iloilo
Administrative Expense
Return on Investment
profit
ROI = investment
167590.04
= 300000
= 0.558634667 x 100
= 56%
total asset
ROE = investment
209,200
= 300000
= 0.6973333333 x 100
= 70%
ENVIRONMENTAL PLAN
Waste Disposal
fertilizers.
Socio-Economic Contribution
municipality would get from the tax that the center would
Conclusions
product.
was feasible/viable.
NORTHERN ILOILO POLYTECHNIC STATE COLLEGE
SCHOOL OF MANAGEMENT
ENTREPRENEURSHIP DEPARTMENT
Estancia, Iloilo
Recommendations
proposed business.
well.