A REPORT FOR SEMESTER PROJECT ON

BAJAJ AUTO LTD

MANAGEMENT CONCEPTS
M.B.A

(SEMESTER 1)

SUBMITTED BY

Name: ROHIT YADAV

Roll no: 126

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 DECLARATION

I undersigned hereby declare that the project report entitled “BAJAJ AUTO
LTD”is developed and submitted by us for the partial fulfilment of the bachelor
of computer application (MBA-1) semester.

All the material obtained for this project report is exclusively based on
information collected by us during the system study and have not formed part of
any other report previously.

(ROHIT YADAV)

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 INDEX

 INTRODUCTION
 COMPANY PROFILE
 GROWTH
 MILESTONES ACHIEVED
 POLICIES
 MANAGERIAL OF STUDY

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 INTRODUCTION

BAJAJ Brand is the visual expression of our thoughts and actions. It conveys to
everyone our intention to constantly inspire confidence. Our customers are the
primary audience for our brand. Indeed, our Brand Identity is shaped as much
by their belief in Bajaj as it is by our own vision. Everything we do is always
reinforce the distinctiveness and the power of our brand. We do this by living
our brand essence and by continuously seeking to enhance our customers’
experience. Our brand essence encapsulates our mission at Bajaj. It is the
singular representation of our terms of endearment with our customers. It
provides the basis on which we grow profitably in the market. Blending together
and the implicit expectations of our customers. By challenging the given. By
exploring the unknown and thereby stretching ourselves towards future.

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 COMPANY PROFILE
Bajaj Auto has a technical tie-up with Kawasaki Heavy Industries of Japan to produce a range of the latest,
state-of-art two-wheelers in India. Since the tie-up in 1986, Bajaj Auto has launched KB100, KB RTZ, KB125,
4S, 4S Champion, Boxer, Caliber, Caliber115, Wind125 and India's first real cruiser bike, the Kawasaki Bajaj
Eliminator. A Fortune 500 company with a turnover of USD 10 billion (Rs. 45,840crore), Kawasaki Heavy
Industries has crafted new technologies for over a hundred years. These technologies have redefined space
systems, aircrafts, jet engines, ships, locomotive, energy plants, construction machinery, automation
systems, apart from a range of high quality, high reliability two-wheelers. Kawasaki has given the world its
legendary series of 600-1200cc Ninja and1600 Vulcan bikes. Straight from Kawasaki design boards, the
Kawasaki Bajaj Eliminator redefines the pleasure of "biking" in looks as well as performance.

Our Brand Values

Brand values: Learning, Innovation, Perfection, Speed and Transparency.
Bajaj constantly inspires confidence through excitement engineering.

Learning:
Learning is how we ensure proactivity.
It is a value that embraces knowledge as the platform for building well informed, reasoned, and decisive

actions.

Innovation:
Innovation is how we create the future.
It is a value that provokes us to reach beyond the obvious in pursuit of that which exceeds the ordinary.

Transparency:
Transparency is how we characterise ourselves.
It is a value that makes us worthy of credibility through integrity, of trust through sensitivity and of loyalty
through interdependence

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 GROWTH

Bajaj Auto Ltd. clocked its best monthly sales growth in over eight years.
The Pune-based company sold 4.04 lakh units in June, an increase of 65 percent over same
period last year, it said in its exchange note. This was the eighth straight month of sales growth
for the two- and three-wheeler maker.

Commercial Vehicles: Best-Ever Monthly Sales

Bajaj Auto’s commercial vehicle segment clocked its highest-ever monthly sales in June, the
company said. They rose 66 percent year-on-year to 66,677 units.
 Domestic sales jumped rose 78 percent to 33,627 units.
 Exports sales rose 55 percent to 33,050 units.

Domestic Sales Outperforms Exports

Bajaj Auto's domestic sales outperformed exports on an overall basis last month. The automaker
sold 2.34 lakh units in the domestic market in June, an increase of 85 percent over the year-ago
month. That compares with 44 percent growth in exports on a yearly basis during the period.
Shares of Bajaj Auto extended gains for the second day and rose as much as 3.1 percent to Rs
2,898 apiece in early trade. The stock was the best performer on both Sensex and Nifty.

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 MILESTONES ACHIEVED
Motorcycles
After three consecutive years of virtually zero growth, motorcycle sales for the industry as a whole (both
domestic and exports) have finally shown a healthy uptick, increasing by 15.1% to 15.1 million units. And
the sales of other two-wheelers, mostly ungeared scooters, have continued to rise — this time by almost
16.2% to 7.91 million units. Table 1 gives the data on Bajaj Auto’s sales of motorcycles, both domestic and
exports, over the last five years. Consider the domestic market. In the last couple of years — FY2016 and
FY2017 — Bajaj Auto grew its domestic sales faster than the market and, consequentially, increased its
market share within India. However, there has been a reversal in FY2018. While industry-wide domestic
sales of motorcycles grew by 13.7% in terms of units sold, BAL’s sale decreased by 1.3%. Consequently,
Bajaj Auto’s domestic market share in motorcycles fell by 2.3 percentage points from 18% in FY2017 to
15.7% in FY2018. This requires an explanation. Table 1: Bajaj Auto’s Sale of Motorcycles, Domestic and
Exports (in numbers) Year ended 31 March Domestic Sales Exports BAL (nos.) BAL's growth BAL (nos.) BAL's
growth 2014 2,099,230 (14.8%) 1,323,173 2.3% 2015 1,770,778 (15.6%) 1,521,306 15.0% 2016 1,898,957
7.2% 1,459,295 (4.1%) 2017 2,001,391 5.4% 1,218,541 (16.5%) 2018 1,974,577 (1.3%) 1,394,757 14.5% As
Table 1 shows, in FY2018, Bajaj Auto sold 1.97 million motorcycles in India, which was 1.3% less than what
it sold a year earlier. What went well, and what did not? a) The Company continued to perform relatively
well in the entry-level (or M1) segment, where it is represented by the CT 100, the Platina and the Discover
100/110. Average sales per month grew from 70,000 units in FY2017 to 79,000 units in FY2018.

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KTM: A Success Story
The KTM is a great success for Bajaj Auto and demonstrates how a growing section of the
market is excited about uniquely styled, distinctive looking, high performance bikes, and is
willing to pay prices that would have been inconceivable even a decade ago. KTM has been
steadily maintaining its aggressive growth — clocking a CAGR of over 44% for the last five
years, as Chart D shows.

In FY2018, KTM was the fastest growing motorcycle brand with a year-on-year growth of
32%, versus that of 14% for motorcycles as a whole. This performance is partly on account
of the success of the new and exciting KTM MY17 product range, and introduction of a new
model, the KTM Duke 250. This new range of KTM products has received great appreciation
from the automobile fraternity — winning 11 bike awards across categories, including the
Indian Motorcycle of the Year (IMOTY) Award that was conferred upon the KTM Duke 390.
KTM is now available through 425 showrooms across India. This is the largest dealer
network for any premium motorcycle brand operating at a price of H 1.5 lakh and above.

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 POLICY

Environmental policy

Towards creating and preserving a cleaner environment

Bajaj Auto Ltd., manufacturer of two and three wheeler vehicles is committed to prevention
of pollution, continual improvement of our environmental performance and compliance
with all applicable environmental legislation and regulations.

Towards this, we shall strive to:

Create a proactive environment management system that addresses all environmentally

significant aspects related to our products and processes,

Minimise the generation of waste and conserve resources Through better technology and
practices, and Promote environmental awareness amongst our employees and motivate
them to fulfill our commitments.

Quality Policy

We at Bajaj Auto continue to firmly believe in providing the customer Value for money, for
years through our products and services. This we shall maintain and improve.

In our decision making, quality, safety and service will be given as much consideration as
productivity, cost and delivery.

Quality shall be built into every aspect of our work life and business operations. Quality
improvements and customer satisfaction shall be the responsibility of every employee.

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 SIGNIFICANCE AND MANAGERIAL USEFULNESS OF THE STUDY

It isn't surprising that the company is in no mood to take its hand off the
throttle. As Brijmohan Lall Munjal, the Chairman, BAJAJ Motors succinctly puts
it, "We pioneered India's motorcycle industry, and it's our responsibility now to
take the industry to the next level. We'll do all it takes to reach there.''

At BAJAJ, our goal is not only to sell you a bike, but also to help you every step
of the way in making your world a better place to live in. Besides its will to
provide a high-quality service to all of its customers, BAJAJ takes a stand as a
socially responsible enterprise respectful of its environment and respectful of
the important issues.

BAJAJ is strongly committed not only to environmental conservation

programmes but also expresses the increasingly inseparable balance between
the economic concerns and the environmental and social issues faced by a
business. A business must not grow at the expense of mankind and man's future
but rather must serve mankind.

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