HONDA

 Honda Motor Company, Ltd

Japanese public multinational conglomerate corporation primarily known as a
manufacturer of automobiles, aircraft, motorcycles, and power equipment. Honda's
founder, Soichiro Honda, had an interest in automobiles.
Honda has been the world's largest motorcycle manufacturer since 1959, as well as the
world's largest manufacturer of internal combustion engines measured by volume, producing
more than 14 million internal combustion engines each year. Honda became the second-largest
Japanese automobile manufacturer in 2001. Honda was the eighth largest automobile
manufacturer in the world behind Toyota, Volkswagen Group, Hyundai Motor Group, General
Motors, Ford, Nissan, and Fiat Chrysler Automobiles in 2015.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury
brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda
also manufactures garden equipment, marine engines, personal watercraft and power
generators, and other products. Since 1986, Honda has been involved with artificial
intelligence/robotics research and released their ASIMO robot in 2000. They have also
ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and
the Honda HA-420 HondaJet, which began production in 2012. Honda has three joint-ventures
in China (Honda China, Dongfeng Honda, and Guangqi Honda).
In 2013, Honda invested about 5.7% (US$6.8 billion) of its revenues in research and
development. Also in 2013, Honda became the first Japanese automaker to be a net exporter
from the United States, exporting 108,705 Honda and Acura models, while importing only
88,357.

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 HISTORY
Honda launched a new version of the Activa in the Indian market on 8 May 2009, with
a new 109 cc engine. Power output was bumped up to 8 bhp (6.0 kW) and new features like
combi-brake and key shutter were introduced. Fuel economy was claimed to be improved by
15%.[3]
In June 2013, Honda introduced Activa-i, a sleek and stylish variant of Activa. The new
model shared most of the features with Activa, the primary difference being in the body style.
In April 2014, Honda launched an upgraded model of Activa with a 125cc engine and
rebranded the model as Activa 125. Currently, both Activa-i and Activa 125 are sold in India
along with traditional Honda Activa .
In India, Honda launched Activa i, a cheaper, lighter and stylish version of the Activa,
in December 2013. It is powered by 110 CC engine and weighs 103 kg.[4] On September 22,
2015, Honda announced that they had sold over 1 million Activas in five months in the Indian
market, from April to August.
Honda launched their 5th generation of Honda Activa in 2018.

 ABOUT ACTIVA 3G
Honda has been calling the Activa the reigning ‘King of Scooters’ since the last 15
years and they aren’t exaggerating. Since its launch in 2000, the scooter has been the top-selling
scooter in India.

The Honda Activa 3G, or the third generation, is the latest iteration of the popular
unisex automatic scooter. And though the Activa 3G isn’t radically different from the previous
model, it does get minor cosmetic updates and six new paint schemes to choose from.

In terms of design, the Activa 3G continues with the conservative styling of its
predecessors. The Activa 3G gets a new set of 3D badges and new colour schemes, which lend
it a premium look. The tail lamp assembly has also been redesigned along the lines of the bigger
Activa 125 scooter, though the instrument cluster and a majority of other components have
been carried over from the previous model. The metallic paint has also seen a huge
improvement in terms of quality.

The Activa 3G is powered by the tried and tested 110cc Honda Eco Technology (HET)
engine which delivers 8bhp and 8.8Nm of torque through a CVT transmission. It rides on
hydraulic spring loaded suspension and 130mm drum brakes on both the ends.

The Honda Activa 3G is available in six colours - black, red, blue, grey, white and
brown paint schemes. It rivals the other 110cc scooters like the TVS Jupiter, Hero Maestro
Edge, Mahindra Gusto and the Yamaha Fascino.

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 HONDA ACTIVA 3G

Activa 3G key highlights

Displacement 109.2 cc

Mileage 61 kmpl

Top Speed 82 Kmph

Kerb Weight 108 kg

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 FEATURES, ACCESSORIES & SPECIFICATION
Honda Activa 3G or we can call it 3rd Generation of Activa is the latest model offered
by Honda to the users in India only, the most popular scooter brand is leading manufacturer of
Scooters in the range of unisex automatic scooter. The 3G model of Activa is not radically
different from the previous version, slight cosmetic updates and vibrant color options mark
Honda Activa 3G a smart and latest choice. The prominent features of Activa that rate it as the
top performer in the range of scooters includes top of the list as tried and tested powerful engine
of 110cc engine that is based on the Honda’s new edition of technology called as Honda Eco
Technology (HET) Engine. The innovative range of Engine delivers a power of 8bhp @ 7,500
rpm and the torque power is measured as 8.8Nm @ 5,500 rpm that offers the travelers a
comfortable journey on the bumpy India’s road with efficient mileage and long life. The engine
of Active 3G is based on latest cooled engine technology that offers long distance journey
without harming Engine’s efficiency.

Activa serves customers for a long lasting chain of services in that series it offers
Analogue Speedometer, the best thing about Analogue Speedometer is that unlike Digital
Speedometer that stops working after two-three years, Analogue speedometer offers great life
and correct information about speed, fuel meter, distance covered. The first thing we look for
while opting a traveling companion is its mileage, Activa 3G offers a great mileage of 61.1kmpl
and the top speed offered by Activa 3G is 80kmph. All these qualities classify Activa 3G as
the best buying option.

 COLOUR AND VARIANTS:

The most executive transformation in Activa 3G is its six new vibrant color options that
count the scooter more attractive and younger in look, the modern range of color options
include Trance Blue Metallic, Lusty Red Metallic, Geny Grey Metallic, Pearl Amazing White,
Black, and Majestic Brown.

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 Pros:
1. Comfortable Performance and powerful engine.
2. Mileage offered is best in the category.
3. A vast network of service station labels Honda’s chain of services.
4. Honda Activa claims 3G ‘value for money’ model
.
 Cons:
1. Telescopic suspension option is not available even in the new edition.
1. The Same Engine as Old Activa, no added new reformations.
2. Series of Activa Scooters are generally categorized as heavy-weight.

 Price:

State Ex-Showroom Price

Bangalore INR 61,359

Mumbai INR 61,633

Pune INR 58,459

New Delhi INR 55,222

Chennai INR 59,168

Kolkata INR 60,718

Hyderabad INR 60,527

Chandigarh INR 54,414

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 WHAT IS THE TARGET MARKET OF THE HONDA
ACTIVA?

1. Age groups: 18–24 yrs (42%); 25–34yrs (33%); 35–44 yrs 12%
2. Male (65%) & female (35%)
3. Mostly from Tier 1 cities.

 Behavioral Profile:
1. Value seekers
2. Thrill seekers but want to enjoy life with comfort. These users do not take
unnecessary risks.
3. Confident
4. Believe that Honda Activa helps them upgrade themselves.

 TARGET MARKET FOR HONDA ACTIVA ARE AS

FOLLOWS:
1. People looking for fuel economy and reasonable storage space
2. Male and Female
3. Age group: 18–40 years
4. People looking for a second vehicle
5. People looking for reliability & low maintenance
6. People who want a light 2 wheeler( lighter than a motorcycle)
7. People staying in cramped cities where parking is a major issue

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 HONDA ACTIVA: BEST-SELLING SCOOTER IN INDAI WITH
2.86 LAKH UNITS SOLD IN 2017
The Indian scooter market has seen an uptake on the number of entrants with it
accounted for around one-third of the total two-wheeler market (around 32.96 per cent). The
figure count was not that different for the April-July 2018 period as well. Scooters made up for
32.25 per cent of the overall two-wheeler market with 24,17,211 units as regards to the total
74,94,420 total units of two-wheelers.
In terms of sales, the Honda Activa takes the top spot on the top-selling scooters with
a total sale of 2,86,380 units in July 2018 which is slightly lower at negative 2.15 per cent than
the corresponding sales figure of the previous year when it sold 2,92,669 units in July 2017.
On second place is the TVS Jupiter with a sales figure of 66,632 units which is an increase of
6.26 per cent when compared to last year sales of 62,707 units.
The Suzuki Access 125 takes the third sport with total sales of 36,596 units in July 2018
which is a 36.66 per cent increase when compared to last year sales in July 2017 with a number
figure of 26,779 units. Also, the Suzuki Access 125 is the largest selling scooter for the
Japanese vehicle manufacturer. Suzuki now aims to sell 7,00,000 units of the Access 125 this
fiscal.
Another rivalry that has been growing over the past few months is the TVS NTorq
versus the Honda Grazia. According to industry estimates, the NTorq has sold more units in
the month of July 2018 than the Honda Grazia by over 1,000 units. While the NTorq reported
a sales of 18,278 units in July 2018, the Honda Grazia sold 17,147 units last month.
Honda has not yet disclosed target numbers for the Grazia but had sold more than 100,000 units
in less than five months of its launch in November 2017. According to industry data figures,
the Honda Grazia posted cumulative sales of about 77,000 units in the April-July 2018 period.
On the fourth place stands the Honda Dio with a sales figure of 35,709 units. However, sales
of the Honda Dio has reduced by 6 per cent. This change in the figure is because of the
increasing competition in the scooter market with new value-for-money offerings such as the
TVS NTorq.
On the fifth position is the Hero Maestro which stands at the fifth position with sales of
22,879 units in July, which is lower by 43 per cent as compared to last year sales.

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Models Jul-18 Models Jul-17

1 Honda Activa 2,86,380 1 Honda Activa 2,92,669

2 TVS Jupiter 66,632 2 TVS Jupiter 62,707

3 Suzuki Access 36,596 3 Hero Maestro 40,193

4 Honda Dio 35,709 4 Honda Dio 37,986

5 Hero Maestro 22,879 5 Suzuki Access 26,779

6 Yamaha Fascino 19,108 6 Yamaha Fascino 16,000

7 TVS Ntorq 18,278 7 Hero Duet 14,418

8 Honda Grazia 17,147 8 Yamaha Ray 13,836

9 Hero Duet 16,710 9 TVS Scooty Pep + 13,588

10 TVS Scooty Pep + 16,031 10 Hero Pleasure 12,758

 COMPETITORS

 HONDA ACTIVA V/S TVS JUPITER V/S HERO MAESTRO:

BATTLE OF THE 110cc SCOOTERS IN INDIA

Honda Two-Wheelers India launched the 5th generation of its best-selling scooter -
Honda Activa, in the country. Honda Activa 5G, which was first unveiled at Auto Expo 2018,
gets a makeover with new LED headlamp, digital analog meter, chrome garnish, and push
button seat opener.

The battle of the 110cc scooters in India got further intensified with the new launch.
Honda Activa 5G will have TVS Jupiter and Hero Maestro Edge as its two main competitors
in the said segment.

 HONDA ACTIVA
It gets New Deluxe variant (with digital-analog meter and ECO speed indicator and
Service Due Indicator), full LED Headlamp and position lamp, next-generation looks (new
front chrome garnish), two new colours (Dazzle Yellow Metallic, Pearl Spartan Red).

The Standard variant is available for Rs 52,460 and the Deluxe trim for Rs 54,325 (all
prices ex-showroom Delhi).
Apart from the two new colours, Activa 5G will also get eight other body paint options.

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 It has some added convenience also like front hook, 4-in-1 lock with seat opener switch,
and retractable rear hook.

Honda’s new Activa comes equipped with 109.19cc fan cooled, 4 stroke, SI engine that
churns out 5.86kW of power output at 7500rpm and 9Nm of torque at 5500rpm. It has a
maximum speed of 83km/hr.

The scooter measures 1761mm X 710mm x 1158mm, with 1238mm of wheelbase,

153mm of ground clearance, 765mm of seat height, and 5.3 litres of fuel tank capacity.

 TVS JUPITER
Available in four trims – Base, ZX, ZX-Disc, and Classic, TVS Jupiter has been priced
for Rs 49,966, Rs 52,989, Rs 55,066, and Rs 56,056, respectively.

It comes in 10 different colours – Titanium Grey, Midnight Black, Pristine White,

Mystic Gold, Volcano Red, Matte Blue, Royal Wine, Stallion Brown, Sunlit Ivory, and Autumn
Brown.

Its 109.7cc 4 stroke, single cylinder, air cooled, OHC engine churns out 5.88kW @
7500rpm, and 8Nm @ 5500rpm. It has a pick up power of 0-60km/hr in 11.2 seconds.

Dimensions wise, it measures 1834mm X 650mm X 1115mm, with 1275mm of

wheelbase, 765mm of saddle height, and 150mm of ground clearance.

With two driving modes – Power and Eco, some of the features of TVS Jupiter are twin
city lamps, LED tail lamp, stainless steel muffler guard, and an all-new sync brake system
technology.

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HERO MAESTRO EDGE
It has been priced at Rs 49,900 (Drum Brake Alloy Wheel), and Rs 50,900
(Drum Brake Alloy Wheel-Dual Tone Colour).

Some of the features of Maestro Edge are – always headlamp on, bold new
graphics, external fuel filling, telescopic front suspension, integrated braking,
mobile charging port and boot light, bigger front wheel, immobilizer (anti-theft
system), digital analog combo meter console, and LED tail lamp.

It sports 110.9cc air-cooled, 4 stroke single cylinder OHC engine that churns
out 6kW @ 7500rpm and 8.7Nm @ 5500rpm.

Hero Maestro Edge features 1841mm X 695mm X 1190mm, with 1261mm of

wheelbase, and 155mm of ground clearance.

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 HONDA ACTIVA STRATEGY & SUCCESS
In 2014 HMSI (Honda Motorcycle and Scooter India) overtook the Hero Splender the
highest two-wheeler seller ever in Indian market which is considered a great victory for a
company and model from a foreign company. In fact, Honda activa is the legend behind the
success it has single-handedly changed the story of scooter segment in Indian market. Industry
experts inspect the factors behind the huge success of Honda active. Since its launch, Honda
Activa has received a lot of upgrades and variants

Activa launched in India at a time when automatic scooters were considered a luxury
thing and Bajaj scooters were in trend, make bajaj leader, and number one company in the
Indian market however active changed the game of the two-wheeler sector in India and model
comes in the trend in India. Honda Activa was the first scooter model of HMSI for the Indian
market. A 102 cc scooter, Activa was specially designed keeping in view the needs and
preferences of Indian consumers who expressed that the conventional Indian scooter was too
big and difficult to handle and that the scooter was too small and similar to a moped. From
being normal scooter active emerged to be a scooter for all the genders and all the ages. How
did Activa manage this? The answer is simple. In India, HMSI gave people exactly what they
are looking around; great Honda's trusted engine and more mileage/performance, the current
60 kmpl mileage was unthinkable a decade ago, when scooters ran less than 40 km on a liter
of petrol. It also tried to make Activa as balanced as a motorbike and as nimble as a moped.

Almost one-third Activa riders are women. "India was a different market. A decade
ago, when scooters were on the fringes, there were hardly any women riders. Activa
transformed the Indian customer's mindset and took the market by storm.

In Indian scooter segment active achieved around 60% market share and became the
leader in the segment also highest selling two-wheeler in India. In September 2017, Honda
Activas registered sales of 322,922 scooters which marked a YoY growth of 7.09 percent.

Industry experts estimate that in Indian market the market share of scooters expected to
grow to 45% in 2019-20 from last fiscal’s 34%. Honda Activa is expected to stay on top of its
game for the coming years.

Honda’s Activa took 15 years to become India’s largest selling two-wheeler as it

continues to register consistent growth every month

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