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Valuing Companies in Emerging Markets ONEtoONE Corporate Finance-1
Valuing Companies in Emerging Markets ONEtoONE Corporate Finance-1
In our financially interconnected world where there are few restrictions on where
M&A deals can be carried out, one major practical transaction challenge that
investors and companies face is the valuation of companies
(https://www.onetoonecf.com/en/increasing-firm-value-in-an-ma-deal/) and assets
in emerging markets.
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Emerging market valuation can be difficult due to several reasons, including:
– the key revenue and cost drivers of a company’s business may be highly exposed
to microeconomic or macroeconomic variables that are rapidly changing
– there may be country risks, such as political or social risks, which create
significant uncertainty about how the business environment a company operates
in will change in the future.
This article briefly defines the concept of an emerging market in the valuation
context, discusses some emerging market valuation challenges and sets forth
guidelines that companies and investors can use when they face valuation
challenges in these markets.
While the term “emerging market” is often used as a shorthand way to refer to
countries that are entering a phase of significant economic growth, from a
financial valuation perspective the concept of an emerging market is often not so
straightforward.
The reason for this is that every country is in reality comprised of many different
markets, and these markets are in a constant state of flux with some markets
growing, others in a state of relative stability and other markets in a phase of
decline. Even with respect to markets that are in a phase of decline in terms of
total market size or profit margins, the application of new technologies may cause
these markets or sub-markets to enter new periods of high growth.
– the third type of emerging market is a market which is the result of the
combination of two markets, such as the financial sector and technology,
producing the fintech market.
These emerging market types highlight the point that regardless of how a market
is labelled, the actual market realities a company operates in can be highly
dynamic and complicated.
A common way for companies to be valued is to derive valuation metrics from the
market, such as based on the relationship between company sale prices and
company revenues or EBITDA. However, in emerging markets there can be very
little transaction history regarding a company or asset type, so these metrics may
not exist
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To face the challenges of emerging market valuation, it is helpful to keep the
following points in mind:
– Definition of Market. The first point is to accurately define the market that the
relevant company or asset is in. It is often the case that a company in an
ostensibly highly stable market is actually positioned in a sub-market experiencing
significant growth which may be not be reflected in the valuation metrics
applicable to transactions in the broader market. Similarly, a company in a highly
volatile emerging market may actually have a business model which is highly
stable and insulated from a significant amount of market volatility, such as a
company in an emerging market whose sales are based on long-term contracts
with highly stable buyers.
Once this is done, it is then necessary to compare the company to be valued with
companies in the reference market to see whether the reference valuation
parameters should be adjusted upwards or downwards. Some key factors to
consider in this comparative analysis are:
– Risks to the company’s current revenue and cost structure compared with risks
that affect the company’s valuation reference group;
– Size of a company’s potential growth market compared with companies in the
valuation reference group; and
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– Ability of a company to take advantage of that growth market compared with
companies in the valuation reference group, based on such factors as strength of
the companies’ leadership and management teams, the nature of competitors in
the market, barriers to market entry and regulatory factors that promote or restrict
competition.
Conclusion
Due to the integration of global capital markets and low economic growth rates in
mature markets, investors will continue to look for investment opportunities in
emerging markets and companies in emerging markets will continue to search
more developed markets for investment capital.
(https://www.onetoonecf.com/en/how-to-effectively-integrate-post-
acquisition/)
(https://www.onetoonecf.com/en/espanol-valorando-empresas-en-mercados-
emergentes/)
Sorry, this entry is only available in European Spanish and Mexican Spanish.
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