OPPURTUNITIES, CHALLENGES, AND

POWER OF MEDIA AND INFORMATION

WORLD WIDE WEB AT THE FOREFRONT
 Classification of Social Media by Social Presence/Media Richness and
Self-presentation/self-disclosure (adopted from Kaplan & Haenlein, 2010)
According to Cheng and Shen (2010), the process of
information search that utilizes online portal is classified
into:
• Media document retrieval – Search engines that enable
users to submit one or more queries in the form of an
example rich media object or keyword terms
• Media content mining – Techniques employed to
extract implicit knowledge, data relationships, or other
patterns.
 SOCIALNESS OF SOCIAL MEDIA

Thes days you can count on the phenomenon

of crowdsourcing in distributing information
faster than the blink of an eye.
Because of the Web, we have seen amazing examples of
“nobodies” becoming “somebodies” overnight, of
whiplash-fast events arising in previously obscure corners
of the world. We witness instances of super-empowered
citizens, viral phenomena, and the seemingly instant
coordination of protests and celebrations alike. Memes
and hashtags zip and proliferate.

-John Wihbey (2014)

Wihbey (2014) classified netizens’ engagement patterns
with information as the following:
1. Media (broadcast) activation – known as the sharing of
content among media users through the different media
forms
2. Viral (peer-to-peer) – sharing of content through online
or new media
3. Hybrid – a combination of media activation and viral
THE CHALLENGES/OPPURTUNITIES OF
SOCIAL MEDIA
 OPPURTUNITIES CHALLENGES

• Employment (job hiring) • Fake news

• Business process • Illegal content
• Education • Defamation
• Faster commumnication • Money theft
• Bullying
• Identity theft
• Disclosing private information
• Inappropriate advertising to
children
 In terms of:
• Collaborative projects • Projects enable joint and
simultaneous creation of
content by many end users
• Wikis- web sites that allow
users to add, remove, and
change text-based content
Challenges/
opportunities
• The joint effort of many
actors lead to a better
outcome than amy actor
could achieve individually.
• From a corporate
perspective, firms must be
aware that collaborative
projects are trending toward
becoming the main source of
information for many
consumers.
 CYBERCRIME IN THE PHILIPPINES

Cybercrime, according the department of Justice,

is a “crime committed with or through the use of
information and communication technologies
such as radio, television, cellular phone,
computer and network, and other
communication device or application.”
According to the 2001 Budapest Convention on
Cybercrime, criminal offenses include:
1. Offenses against the confidentiality, integrity
and availability of computer data and systems;
2. Computer-related offenses;
3. Content-related offenses; and
4. Offenses related to infringements of copyright
and related rights.
Cybercrime related laws in the Philippines:
• Republic Act 10175- Cybercrime Prevention Act of
2012
• Republic Act 9995- Anti-photo Voyeurism Act of 2009
• Republic Act 9775- Anti-child Pornography Act of
2009
• Republic Act 9208- Anti- Trafficking in Persons Act of
2003
• Republic Act 8792- E-commerce Act of 2000
• Republic Act 8484- Access Device Regulation Act of
1998; and
• Republic Act 4200- Anti-wiretapping Law.
 MEDIA AND INFORMATION LITERATE
AUDIENCE

You are an empowered audience when you

are able to make the most of the media
messages you receive.
 INFORMATION PROCESSING TASKS (POTTER,2011)

Task Goal Focus

Filtering Message To make decisions about To attend to only those Messages in the
which messages to filter messages that have some environments
out and Which to filter in Kind of usefulness for the
person and ignore all other
messages
Meaning matching To use basic competencies To access previously Referents in messages
to recognize referents and learned meanings
locate previously learned efficiently
definitions for each

Meaning construction To use skills in order to To interpret messages from One’s own knowledge
move beyond meaning more than one perspective structure
matching and to construct as a means of identifying
meaning for one’s self in the Range of meaning
order to personalize and options Then choose one or
get more out of a message synthesize across several
 MEDIA CONTENT

According to Potter (2011) people live in

two worlds: the real world and the media
world. The challenge is how you as students
of media and information literacy are able to
discern the thin line that separates these two
worlds.
 MEDIA EFFECTS

Media is pervasive. That being the case, you

might not notice the subtle ways media
influence your attitude and behavior.
… certain types of messages will lead to certain kinds of
opinions and behaviors… as individuals, we do not have
much power to control the media, but we have a great
deal of power (if we will use it) to control the media’s
effects on us.

-W. James Potter, Media Literacy

Third-person effect - the particular power media has
over audiences. It can make you think that media
messages affect others, but not you.

Basic principles about media effects (Potter, 2011):

1. Media effects are constantly occuring because of
media’s constant and direct/indirect influence on you;
2. Media work with other factors… in exerting influence;
and
3. You can control the effects process in your life.