TOURISM SALES

AND MARKET
PRINCIPLES

THE GROUP OF:

CLARISSA P. BARRAMEDA

ALEXIS MAE MARIGONDON

JELYN SALCEDO

NICA VOLANTE

ANNE KRYZELLE SARTO

SUBMITTED TO:

MARIA BERNADETTE ILO

 PRODUCT PROPOSAL

NAME OF COMPANY: KOKO FOOD CORP.

PERSON APPROACHED FOR THE PROPOSAL: MS. MARIA BERNADETTE ILO

PRODUCT IN CONCERN: TSOKOVRON

DATE OF RELEASE: AUGUST 13, 2019

PURPOSE OF THE PROPOSAL: The KOKO tsokovron is a product that is about to

be release. The purpose of this proposal is to introduce a new and improved
pinoy delicacy that will surely encourage not just Filipinos but also tourist to
enjoy and know more about Filipino delicacies.

Company overview: The KOKO FOOD CORP. was established in the year 2002
and it has since then been expanding production wise. Now we have 27 factories
in the country.

Product Quality

 Tsokovron contains delicious and nutritious ingredients that is surely safe

for kids and adults
 The choco coating of tsokovron was made out of cacao tablea and did not
added any preservatives.

Product details

 The content of the product is 20 grams.

 In one pack there are 20 pcs.

Advertisement directive

 The medium should be television and newspaper primarily

 All
MISSION

To introduce a product that can be one of the highest and most buy product
because of its amazing taste. This product can attract tourist and encourage
them to go in a specific place where it is originally made.

VISION

KOKO food corp. is aiming for the production of goods that can be also a method
of promoting the Philippine as a home of delicious and heartwarming delicacies.

OBJECTIVE

Is to introduce modernized delicacies that are well known before and up until
today but was made with a little hint of surprise.

HOMETOWN

LAGUNA

- officially known as the Province of Laguna (Tagalog: Lalawigan ng

Laguna; Spanish: Provincia de Laguna), is a province in the Philippines,
located in the Calabarzon region in Luzon. Its capital is Santa Cruz and
the province is situated southeast of Metro Manila, south of the
province of Rizal, west of Quezon, north of Batangas and east
of Cavite. Laguna hugs the southern shores of Laguna de Bay, the
largest lake in the country. As of the 2015 census, the province's total
population is 3,035,081. It is also currently the seventh richest
province in the country.