Professional Documents
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Chapter Two Review of Literature
Chapter Two Review of Literature
Chapter Two Review of Literature
REVIEW OF LITERATURE
This chapter reviews the literature in three main areas along with a summary: (1)
Importance of organizational loyalty (2) Theories of need and (3) relevant research.
Motivation will create commitment and lead to devotion to his job and organization,
which may possibly lead to organizational loyalty.
Physiological needs People’s primary needs; air, food, shelter, sex and relief of
pain.
Safety needs Once the physiological needs are met, the individual is
concerned with safety and security.
Belongingness Also called social needs. After establishing safety, people
look for love, friendship, affection and acceptance.
Esteem After belongingness is met, the individual focuses on
status, self-respect, recognition, and a feeling of prestige.
Self-actualization The highest level of needs is to develop one’s full
potential. To do so, one seeks growth, achievement and
advancement.
This can be applicable that to help make an employee feel more loyalty towards
an organization, we must know what that person is looking for. And then give him or her
the opportunity to achieve it, remembering that it is very important to keep them
motivated. Thus, retaining an employee's loyalty does not always require an increase in
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his or her material compensation. Sometimes, all it takes is making the person feel
accepted by the group, or boosting his or her self-esteem, depending on where the person
is as far as the hierarchy of needs is concerned.
If a company can recognize these conditions early, steps can be taken to satisfy
the frustrated needs until the subordinate is able to pursue growth again.