3.

Are there differences between the cognitive and affective beliefs reflected by the
respondents based on their exposure to the ads of the three brands? Why are these
differences being observed?

Ans. Yes, there is a difference between the cognitive and affective beliefs
reflected by the respondents based on their exposure to the ads of the three
brands.
the cognitive aspects of the users of these three brands shampoo are that
by usage of these shampoos their hair will become healthier, clean and free
from dirt and become dandruff free.
Affective aspects in all three ads are emotions, feelings and happiness of the ad
artist and after watching these emotions and satisfaction in the ads, people get
influenced about the product.

Cognitive people will react according to their need and perception on the other
hand affective aspects try to attract people with the help of ads to purchase the
product.

This observation will help us to find our users. Affective aspects help us to learn
emotions and feelings of the users so that we can target right market with the right
product and cognitive aspects will help us to see, what the user needs, they need a
product for shiny hair or dandruff free hair etc.