Professional Documents
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Research Purpose
Research Purpose
QUESTIONS RESPONSES 65
65 responses
SUMMARY INDIVIDUAL
Name
65 responses
Nancy
Veena Devi
Samiriti Saini
Savi dhiman
Promila devi
Ramandeep kaur
Amandeep singh
Vinayak dhiman
Dalwinder singh
Simarn
Amanjot kaur
Charan kaur
Amandeep kaur
Nitin sharma
Gurpreet Singh
Channi minhaas
Gender
Ajay Dhiman
65 responses
Kiran rajput
Jaspal kaur
Harpreet kuttal
Swati63.1%
sharma
Asha kuttal
Mehak rana
Manpreet rajput
Manjeet kaur
Kawanjot singh
Age
Rajinder Singh
65 responses
Gurmehr singh
Suman 15-25
25-35
Nitin 36.9%
35- above
Ajay Dhiman
Mani
Neha 52.3%
Gurdeep
Pardeep jamwal
Akash sharma
Damanjeet kaur
Harjot
Education
Aashima
qualiOcation
65 Sahij preet
responses
Parveen kaur
High school
Nandan Sharma
Graduation
Post
Taranjeet kaur
49.2%
graduation
Other
Aanchal Dhiman
Shubham Sharma
35.4%
Mohit Saini
Karanvir singh
Manpreet kaur
Arvind kumar
Sukhdeep singh
Poonam
Occupation
65 Aarti
responses
Komal saini
Student
Satveer satti
Professio…
Services
Manider ranote
38.5%
Other
Housewife
Guri majher
12.3%
Lovepreet singh
Kiran sharma40%
Yes
No
100%
Yes
No
96.9%
Yes
No
38.5%
61.5%
Yes
No
16.9%
83.1%
1-3
4-6
Other (
43.1% please
specify )
13.8%
43.1%
Small
Big
Family pack
30.8%
Rare
13.8% purchase
53.8%
Do you eat
chocolates?
65 responses
Yes
No
23.1%
76.9%
Which brand of
chocolate you prefer
?
65 responses
Cadbury
Nestle
Other
41.5% Bournvilla
46.2%
Which of the
following factors
attracts you towards
the product ?
65 responses
Flavour 43 (66.2%)
Price 21 (32.3%)
Quality 42 (64.6%)
Packaging 30 (46.2%)
Color 10 (15.4%)
Shape 14 (21.5%)
0 50
Baby food
company
Coffee
66.2% company
Chocolate
company
12.3%
21.5%
Which of these
factors affects your
purchase ?
65 responses
Advertise… 24 (36.9%)
Suggestions
from friends 35 (53.8%)
and relatives
Ingredients 27 (41.5%)
0 50
Which media of
advertisement
inTuence your
purchase ?
65 responses
Television 42 (64.6%)
Hordings 10 (15.4%)
Display 13 (20%)
Mouth to
mouth 38 (58.5%)
advertise…
0 50
Which promotional
offers attracts you
the most ?
65 responses
Free gifts
Price gifts
Other
38.5%
60%
If your preferred
brand is not available
for repeat purchases
then what will you do
?
65 responses
Postpone
your
purchase
33.8% Switching to
other brand
Go to other
shop to
41.5% search for
your
24.6%
preferred
brand
If another brand of
the same product
appears in the
market , will you
prefer to stop buying
this brand and buy
new brand ?
65 responses
Yes
No
May be
27.7% Can’t say
18.5%
26.2%
27.7%
2
2 (8.7%)
1 (4.3%)
1 (4.3%)
1 (4.3%)
1 (4.3%)
1 (4.3%)
1 (4.3%)
1 (4.3%)
1 (4.3%)
1 (4.3%)
1 (4.3%)
1 (4.3%)
1 (4.3%)
1 (4.3%)
1 (4.3%)
1 (4.3%)
1 (4.3%)
1 (4.3%)
1 (4.3%)
1 (4.3%)
1 (4.3%)
1 (4.3%)
1
0
Bett… Con… Goo… Loy… Rea… Taste
Can… Flav… I us… No Sati…