Professional Documents
Culture Documents
Consumer Appliances in India
Consumer Appliances in India
Consumer Appliances in India
INDIA
Euromonitor International
February 2019
CONSUMER APPLIANCES IN INDIA Passport I
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CONSUMER APPLIANCES IN INDIA Passport II
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CONSUMER APPLIANCES IN INDIA Passport 1
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CONSUMER APPLIANCES IN INDIA Passport 2
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by
Category 2013-2018
% households
2013 2014 2015 2016 2017 2018
© Euromonitor International
CONSUMER APPLIANCES IN INDIA Passport 3
Freezers - - - - - -
Fridge Freezers 19.8 21.5 23.3 25.2 27.2 29.6
Fridges 0.1 0.1 0.1 0.1 0.1 0.1
Room Air Conditioners - - - - - -
Split Air Conditioners 5.3 6.2 7.1 8.0 9.0 9.8
Window Air Conditioners 1.7 1.6 1.4 1.2 1.1 1.0
Cooling Fans 80.1 86.0 91.5 96.5 102.1 106.8
Food Preparation 16.5 17.3 21.8 22.7 23.6 23.1
Appliances
Heating Appliances 1.1 1.1 1.2 1.2 1.3 1.3
Irons 22.1 24.0 26.1 28.2 30.4 32.4
Body Shavers 1.3 1.6 2.0 2.5 2.9 3.1
Hair Care Appliances 6.4 6.9 7.4 8.1 8.8 9.4
Oral Care Appliances - - - - - -
Coffee Machines 0.3 0.3 0.3 0.3 0.4 0.4
Freestanding Hobs 19.0 19.9 22.4 23.4 24.4 25.2
Cylinder Vacuum Cleaners 0.7 0.7 0.8 0.8 0.8 0.8
Handheld Vacuum Cleaners 0.1 0.1 0.1 0.1 0.1 0.1
Stick Vacuum Cleaners - - - - - -
Upright Vacuum Cleaners - - - - - -
Source: Euromonitor International from official statistics, trade associations, trade interviews
© Euromonitor International
CONSUMER APPLIANCES IN INDIA Passport 4
% households
2018 2019 2020 2021 2022 2023
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CONSUMER APPLIANCES IN INDIA Passport 5
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
'000 units
2013 2014 2015 2016 2017 2018
INR bn
2013 2014 2015 2016 2017 2018
% volume growth
2017/18 2013-18 CAGR 2013/18 Total
© Euromonitor International
CONSUMER APPLIANCES IN INDIA Passport 6
'000 units
2013 2014 2015 2016 2017 2018
Built-in Dishwashers - - - - - -
Freestanding Dishwashers 33.2 37.2 40.9 44.6 48.3 52.2
Dishwashers 33.2 37.2 40.9 44.6 48.3 52.2
Built-in Home Laundry - - - - - -
Appliances
Freestanding Home 6,169.2 6,569.9 7,128.6 7,747.7 8,348.7 8,983.7
Laundry Appliances
Automatic Dryers - - - - - -
- Built-in Automatic - - - - - -
Dryers
- Freestanding - - - - - -
Automatic Dryers
Automatic Washer Dryers 4.8 5.0 5.3 5.5 5.7 5.8
- Built-in Automatic - - - - - -
Washer Dryers
- Freestanding 4.8 5.0 5.3 5.5 5.7 5.8
Automatic Washer Dryers
Automatic Washing 1,982.0 2,172.2 2,465.0 2,790.4 3,091.2 3,431.9
Machines
- Built-in Automatic - - - - - -
Washing Machines
- Freestanding 1,982.0 2,172.2 2,465.0 2,790.4 3,091.2 3,431.9
Automatic Washing
Machines
Semi-Automatic Washing 4,182.5 4,392.8 4,658.3 4,951.8 5,251.8 5,546.0
Machines
Home Laundry Appliances 6,169.2 6,569.9 7,128.6 7,747.7 8,348.7 8,983.7
Built-in Large Cooking 265.6 282.3 300.2 320.3 342.4 366.8
Appliances
Freestanding Large 694.0 804.1 923.8 1,057.0 1,207.1 1,376.6
Cooking Appliances
Built-in Hobs 174.9 185.9 198.0 212.1 227.6 244.9
Ovens 90.7 96.4 102.2 108.3 114.9 122.0
Cooker Hoods 686.6 796.5 916.0 1,048.9 1,198.9 1,368.2
- Built-in Cooker Hoods - - - - - -
- Freestanding Cooker 686.6 796.5 916.0 1,048.9 1,198.9 1,368.2
Hoods
Cookers 7.4 7.6 7.8 8.1 8.2 8.4
Range Cookers - - - - - -
Large Cooking Appliances 959.6 1,086.4 1,224.1 1,377.3 1,549.6 1,743.4
Built-in Microwaves - - - - - -
Freestanding Microwaves 1,354.9 1,407.7 1,452.0 1,486.2 1,505.1 1,513.5
© Euromonitor International
CONSUMER APPLIANCES IN INDIA Passport 7
INR bn
2013 2014 2015 2016 2017 2018
Built-in Dishwashers - - - - - -
Freestanding Dishwashers 1.1 1.3 1.5 1.6 1.8 1.9
Dishwashers 1.1 1.3 1.5 1.6 1.8 1.9
Built-in Home Laundry - - - - - -
Appliances
Freestanding Home 66.8 73.7 82.5 92.0 99.8 107.8
Laundry Appliances
Automatic Dryers - - - - - -
- Built-in Automatic - - - - - -
Dryers
- Freestanding - - - - - -
Automatic Dryers
Automatic Washer Dryers 0.3 0.3 0.3 0.3 0.4 0.4
- Built-in Automatic - - - - - -
Washer Dryers
- Freestanding 0.3 0.3 0.3 0.3 0.4 0.4
Automatic Washer Dryers
Automatic Washing 32.6 36.8 42.3 48.3 52.3 56.8
Machines
- Built-in Automatic - - - - - -
Washing Machines
- Freestanding 32.6 36.8 42.3 48.3 52.3 56.8
Automatic Washing
© Euromonitor International
CONSUMER APPLIANCES IN INDIA Passport 8
Machines
Semi-Automatic Washing 33.8 36.5 39.8 43.4 47.2 50.7
Machines
Home Laundry Appliances 66.8 73.7 82.5 92.0 99.8 107.8
Built-in Large Cooking 5.2 5.6 6.1 6.6 7.1 7.7
Appliances
Freestanding Large 9.3 10.9 12.7 14.8 17.2 19.8
Cooking Appliances
Built-in Hobs 2.5 2.8 3.0 3.3 3.6 4.0
Ovens 2.7 2.9 3.1 3.3 3.4 3.7
Cooker Hoods 9.1 10.7 12.5 14.5 16.9 19.5
- Built-in Cooker Hoods - - - - - -
- Freestanding Cooker 9.1 10.7 12.5 14.5 16.9 19.5
Hoods
Cookers 0.2 0.2 0.2 0.3 0.3 0.3
Range Cookers - - - - - -
Large Cooking Appliances 14.5 16.6 18.8 21.4 24.3 27.5
Built-in Microwaves - - - - - -
Freestanding Microwaves 14.7 16.2 17.6 18.8 19.6 19.9
Microwaves 14.7 16.2 17.6 18.8 19.6 19.9
Built-in Refrigeration - - - - - -
Appliances
Freestanding 125.6 142.5 174.8 212.6 251.9 295.5
Refrigeration Appliances
Electric Wine Coolers/ - - - - - -
Chillers
- Built-in Electric - - - - - -
Wine Coolers/Chillers
- Freestanding Electric - - - - - -
Wine Coolers/Chillers
Freezers - - - - - -
- Built-in Freezers - - - - - -
- Freestanding Freezers - - - - - -
Fridge Freezers 125.2 142.1 174.4 212.1 251.4 295.1
- Built-in Fridge - - - - - -
Freezers
- Freestanding Fridge 125.2 142.1 174.4 212.1 251.4 295.1
Freezers
Fridges 0.4 0.4 0.4 0.4 0.4 0.4
- Built-in Fridges - - - - - -
- Freestanding Fridges 0.4 0.4 0.4 0.4 0.4 0.4
Refrigeration Appliances 125.6 142.5 174.8 212.6 251.9 295.5
Built-In Major Appliances 5.2 5.6 6.1 6.6 7.1 7.7
Freestanding Major 217.4 244.6 289.1 339.8 390.3 445.0
Appliances
Major Appliances 222.6 250.2 295.2 346.4 397.3 452.7
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
% volume growth
2017/18 2013-18 CAGR 2013/18 Total
Built-in Dishwashers - - -
Freestanding Dishwashers 8.0 9.5 57.1
Dishwashers 8.0 9.5 57.1
Built-in Home Laundry Appliances - - -
© Euromonitor International
CONSUMER APPLIANCES IN INDIA Passport 9
Built-in Dishwashers - - -
Freestanding Dishwashers 8.2 11.9 75.3
Dishwashers 8.2 11.9 75.3
Built-in Home Laundry Appliances - - -
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CONSUMER APPLIANCES IN INDIA Passport 10
'000 units
2013 2014 2015 2016 2017 2018
© Euromonitor International
CONSUMER APPLIANCES IN INDIA Passport 11
INR bn
2013 2014 2015 2016 2017 2018
% volume growth
2017/18 2013-18 CAGR 2013/18 Total
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CONSUMER APPLIANCES IN INDIA Passport 12
% retail volume
Company 2014 2015 2016 2017 2018
% retail volume
Brand (GBO) Company (NBO) 2015 2016 2017 2018
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CONSUMER APPLIANCES IN INDIA Passport 13
% retail volume
Company 2014 2015 2016 2017 2018
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CONSUMER APPLIANCES IN INDIA Passport 14
% retail volume
Brand (GBO) Company (NBO) 2015 2016 2017 2018
© Euromonitor International
CONSUMER APPLIANCES IN INDIA Passport 15
% retail volume
2013 2014 2015 2016 2017 2018
© Euromonitor International
CONSUMER APPLIANCES IN INDIA Passport 16
% retail volume
2013 2014 2015 2016 2017 2018
© Euromonitor International
CONSUMER APPLIANCES IN INDIA Passport 17
- Builders Merchants - - - - - -
- Construction - - - - - -
Non-Store Retailing 2.1 2.2 2.5 2.6 2.9 4.0
- Direct Selling 0.4 0.4 0.4 0.4 0.3 0.3
- Homeshopping 0.4 0.3 0.3 0.3 0.2 0.2
- Internet Retailing 1.3 1.5 1.8 2.0 2.4 3.4
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Note: Others includes sales from door to door selling, warehouse clubs etc
'000 units
2018 2019 2020 2021 2022 2023
INR bn
2018 2019 2020 2021 2022 2023
% volume growth
2018/19 2018-23 CAGR 2018/23 Total
© Euromonitor International
CONSUMER APPLIANCES IN INDIA Passport 18
'000 units
2018 2019 2020 2021 2022 2023
Built-in Dishwashers - - - - - -
Freestanding Dishwashers 52.2 56.1 60.1 64.3 68.4 72.6
Dishwashers 52.2 56.1 60.1 64.3 68.4 72.6
Built-in Home Laundry - - - - - -
Appliances
Freestanding Home 8,983.7 9,665.8 10,397.9 11,183.7 12,025.9 12,928.2
Laundry Appliances
Automatic Dryers - - - - - -
- Built-in Automatic - - - - - -
Dryers
- Freestanding - - - - - -
Automatic Dryers
Automatic Washer Dryers 5.8 6.0 6.2 6.3 6.5 6.7
- Built-in Automatic - - - - - -
Washer Dryers
- Freestanding 5.8 6.0 6.2 6.3 6.5 6.7
Automatic Washer Dryers
Automatic Washing 3,431.9 3,803.9 4,209.0 4,649.7 5,128.1 5,647.1
Machines
- Built-in Automatic - - - - - -
Washing Machines
- Freestanding 3,431.9 3,803.9 4,209.0 4,649.7 5,128.1 5,647.1
Automatic Washing
Machines
Semi-Automatic Washing 5,546.0 5,856.0 6,182.7 6,527.7 6,891.3 7,274.5
Machines
Home Laundry Appliances 8,983.7 9,665.8 10,397.9 11,183.7 12,025.9 12,928.2
Built-in Large Cooking 366.8 393.9 424.0 457.5 494.9 536.8
Appliances
Freestanding Large 1,376.6 1,565.9 1,777.1 2,012.1 2,272.6 2,561.1
Cooking Appliances
Built-in Hobs 244.9 264.2 285.9 310.4 338.0 369.2
Ovens 122.0 129.7 138.0 147.1 156.9 167.6
Cooker Hoods 1,368.2 1,557.4 1,768.4 2,003.3 2,263.7 2,552.1
- Built-in Cooker Hoods - - - - - -
- Freestanding Cooker 1,368.2 1,557.4 1,768.4 2,003.3 2,263.7 2,552.1
Hoods
Cookers 8.4 8.5 8.7 8.8 8.9 9.0
Range Cookers - - - - - -
Large Cooking Appliances 1,743.4 1,959.8 2,201.1 2,469.5 2,767.5 3,097.9
Built-in Microwaves - - - - - -
Freestanding Microwaves 1,513.5 1,510.0 1,491.1 1,464.0 1,423.6 1,375.2
Microwaves 1,513.5 1,510.0 1,491.1 1,464.0 1,423.6 1,375.2
Built-in Refrigeration - - - - - -
Appliances
Freestanding 15,835.4 17,235.7 18,735.6 20,557.3 22,274.2 24,112.0
Refrigeration Appliances
Electric Wine Coolers/ - - - - - -
Chillers
© Euromonitor International
CONSUMER APPLIANCES IN INDIA Passport 19
- Built-in Electric - - - - - -
Wine Coolers/Chillers
- Freestanding Electric - - - - - -
Wine Coolers/Chillers
Freezers - - - - - -
- Built-in Freezers - - - - - -
- Freestanding Freezers - - - - - -
Fridge Freezers 15,788.0 17,192.4 18,696.1 20,521.3 22,241.5 24,082.3
- Built-in Fridge - - - - - -
Freezers
- Freestanding Fridge 15,788.0 17,192.4 18,696.1 20,521.3 22,241.5 24,082.3
Freezers
Fridges 47.4 43.4 39.5 36.0 32.7 29.7
- Built-in Fridges - - - - - -
- Freestanding Fridges 47.4 43.4 39.5 36.0 32.7 29.7
Refrigeration Appliances 15,835.4 17,235.7 18,735.6 20,557.3 22,274.2 24,112.0
Built-In Major Appliances 366.8 393.9 424.0 457.5 494.9 536.8
Freestanding Major 27,761.3 30,033.6 32,461.8 35,281.3 38,064.8 41,049.2
Appliances
Major Appliances 28,128.2 30,427.6 32,885.8 35,738.8 38,559.6 41,586.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
INR bn
2018 2019 2020 2021 2022 2023
Built-in Dishwashers - - - - - -
Freestanding Dishwashers 1.9 2.0 2.0 2.1 2.1 2.1
Dishwashers 1.9 2.0 2.0 2.1 2.1 2.1
Built-in Home Laundry - - - - - -
Appliances
Freestanding Home 107.8 110.8 113.8 112.5 115.8 119.0
Laundry Appliances
Automatic Dryers - - - - - -
- Built-in Automatic - - - - - -
Dryers
- Freestanding - - - - - -
Automatic Dryers
Automatic Washer Dryers 0.4 0.4 0.4 0.3 0.3 0.3
- Built-in Automatic - - - - - -
Washer Dryers
- Freestanding 0.4 0.4 0.4 0.3 0.3 0.3
Automatic Washer Dryers
Automatic Washing 56.8 58.4 60.1 61.3 62.9 64.4
Machines
- Built-in Automatic - - - - - -
Washing Machines
- Freestanding 56.8 58.4 60.1 61.3 62.9 64.4
Automatic Washing
Machines
Semi-Automatic Washing 50.7 52.0 53.3 50.8 52.7 54.3
Machines
Home Laundry Appliances 107.8 110.8 113.8 112.5 115.8 119.0
Built-in Large Cooking 7.7 7.9 8.2 8.5 8.9 9.3
Appliances
Freestanding Large 19.8 21.9 24.2 27.2 29.7 32.3
© Euromonitor International
CONSUMER APPLIANCES IN INDIA Passport 20
Cooking Appliances
Built-in Hobs 4.0 4.2 4.4 4.6 4.9 5.3
Ovens 3.7 3.7 3.8 3.9 4.0 4.0
Cooker Hoods 19.5 21.6 23.9 26.9 29.4 32.0
- Built-in Cooker Hoods - - - - - -
- Freestanding Cooker 19.5 21.6 23.9 26.9 29.4 32.0
Hoods
Cookers 0.3 0.3 0.3 0.3 0.3 0.3
Range Cookers - - - - - -
Large Cooking Appliances 27.5 29.8 32.4 35.7 38.6 41.6
Built-in Microwaves - - - - - -
Freestanding Microwaves 19.9 18.5 17.0 15.5 14.0 12.6
Microwaves 19.9 18.5 17.0 15.5 14.0 12.6
Built-in Refrigeration - - - - - -
Appliances
Freestanding 295.5 329.0 365.2 408.0 448.8 492.1
Refrigeration Appliances
Electric Wine Coolers/ - - - - - -
Chillers
- Built-in Electric - - - - - -
Wine Coolers/Chillers
- Freestanding Electric - - - - - -
Wine Coolers/Chillers
Freezers - - - - - -
- Built-in Freezers - - - - - -
- Freestanding Freezers - - - - - -
Fridge Freezers 295.1 328.6 364.9 407.7 448.6 491.9
- Built-in Fridge - - - - - -
Freezers
- Freestanding Fridge 295.1 328.6 364.9 407.7 448.6 491.9
Freezers
Fridges 0.4 0.4 0.3 0.3 0.2 0.2
- Built-in Fridges - - - - - -
- Freestanding Fridges 0.4 0.4 0.3 0.3 0.2 0.2
Refrigeration Appliances 295.5 329.0 365.2 408.0 448.8 492.1
Built-In Major Appliances 7.7 7.9 8.2 8.5 8.9 9.3
Freestanding Major 445.0 482.1 522.2 565.2 610.4 658.1
Appliances
Major Appliances 452.7 490.0 530.4 573.8 619.3 667.4
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
% volume growth
2018/19 2018-23 CAGR 2018/23 Total
Built-in Dishwashers - - -
Freestanding Dishwashers 7.6 6.8 39.2
Dishwashers 7.6 6.8 39.2
Built-in Home Laundry Appliances - - -
Freestanding Home Laundry Appliances 7.6 7.6 43.9
Automatic Dryers - - -
- Built-in Automatic Dryers - - -
- Freestanding Automatic Dryers - - -
Automatic Washer Dryers 2.8 2.7 14.4
- Built-in Automatic Washer Dryers - - -
- Freestanding Automatic Washer Dryers 2.8 2.7 14.4
© Euromonitor International
CONSUMER APPLIANCES IN INDIA Passport 21
Built-in Dishwashers - - -
Freestanding Dishwashers 3.5 2.0 10.2
Dishwashers 3.5 2.0 10.2
Built-in Home Laundry Appliances - - -
Freestanding Home Laundry Appliances 2.7 2.0 10.4
Automatic Dryers - - -
- Built-in Automatic Dryers - - -
- Freestanding Automatic Dryers - - -
Automatic Washer Dryers -1.8 -2.9 -13.7
- Built-in Automatic Washer Dryers - - -
- Freestanding Automatic Washer Dryers -1.8 -2.9 -13.7
© Euromonitor International
CONSUMER APPLIANCES IN INDIA Passport 22
'000 units
2018 2019 2020 2021 2022 2023
© Euromonitor International
CONSUMER APPLIANCES IN INDIA Passport 23
INR bn
2018 2019 2020 2021 2022 2023
% volume growth
2018/19 2018-23 CAGR 2018/23 Total
© Euromonitor International
CONSUMER APPLIANCES IN INDIA Passport 24
DEFINITIONS
Explanations of words and/or terminology used in this report are as follows:
Tadka: Tempering of spices.
SOURCES
Sources used during research include the following:
© Euromonitor International