CKLEBER

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BRAND GUIDELINES
HUCKLEBERRY
GWYNETH DONAHUE
BRAND STORY
For the modern day reader who wants to go on an advententure similar to that of the
famous Huckleberry Finn, look no further than Huckelberry, the used book store complete
with homemade pies. Founded in 2015, Huckleberry is nestled along the historic streets
of Old City Philadelphia. Customers are encouraged to bring their favorite books while
enjoying a slice of delicious homemade pie. Huckleberry also has several shelves of used
books that avid readers can dig their noses into. Open every day except for Mondays,
Huckleberry offers special weekly events for customers and local community members.
Huckleberry also caters to coffee drinkers, featuring drinks named after characters from
the beloved Huckleberry Finn books. At Huckleberry, customers can have their pie and read
it to.

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 BRAND LOGO
Huckleberry’s logo was designed to combine the brand’s two themes, books and pies.
The circle design is meant to look as if the pie is sitting on a plate ready for a customer.
Within the book there should be the word “TWAIN” to incorporate Mark Twain, the author of

Logo detail page

Huckleberry Finn.

A page that shows your logo in black, in white and in full

color (if your logo has color).

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 COLOR PALETTE
LOGO COLORS

Color palette page

(what are your main and sub color palettes)?
Provide either the hex number or RGB + CMYK breakdowns

C=46 M=86 Y=49 K=34 C=0 M=2 Y=7 K=0 C=0 M=0 Y=0 K=100
FONTS

LOGO & SOME MAIN HEADERS ABCDEFGHI JKL MNOPQRSTUVWXY Z

CAFLISCH SCRIPT PRO abcde f ghijklmnopqrstuvwx yz
BOLD 0123456789
!@#$%&?

BODY TEXT ABCDEFGHIJKLMNOPQRSTUVWXYZ

BASKERVILLE abcdefghijklmnopqrstuvwxyz
BOLD 0123456789
!@#$%&?
 PHOTOGRAPHY
Photos for Huckleberry should be representative of the customer experience. Images
will capture the happy medium of reading, pastries, and avid readers socializing. Photos
should always represent happy customers with feature photos of the special weekly
events. Also, photos should be updated seasonally to represent the seasonal pies.
Photography style page
(What kind of images would be used in your brand? What did
you use for your brochure?)
If you did not use photographs in your brochure, what could you
use that would go with this brand in the future?
Look at www.unspash.com or www.pexels.com for photos.
 Illustrations
Illustrations for Huckleberry should have an old fashioned feel. Specifically in the
brochure, the illustrations should be whimsical and have a hand-drawn feel. Huckleberry’s
illustrations should look as if they came from a treasured book and have very fine lines.
Examples of the illustration patterns can be found below.
Illustrations and/or Pattern page
EXAMPLE FINISHED PRODUCT
(if you have this as part of your brand?)
IF you used illustrations and/or patterns on your business card or
brochure, you would use this page &to
Bi-Fold
Hours showcase
Brochure
Weekly Events them. HEBrochure
Bi-Fold
T
template
Just because your book ended doesn’t mean template
you have to close the chapter on your fun
at Huckleberry. We offer special weekly BOOKS
BACK of FRONT
events that are guarenteed page turners.
Huckleberry is opened every day besides

Brochure
Mondays from 8 am to 10 pm. On Saturdays
Huckelberry stays open until 11 pm. Just
OF
because Twain didn’t have social media
doesn’t mean we don’t follow us on Facebook,
Instagram, and Twitter for more event
information.

Twain Halfpriced Tuesdays - Discount Pies PIES

Book Club Wednesdays - Member Club
Tune Thursdays - Live Music
Friend Fridays - Discount Recommendations
Stay Late Saturdays - Open until 11 pm
Have Your Pie
Sunday Specials - Limited Edition Pies &
Read It To
 FINISHED SAMPLE PRODCTS

Bi-Fold Brochure Bi-Fold EBrochure

TH
Hours & Weekly Events
template
Just because your book ended doesn’t mean template
BOOKS
CKLEBER
you have to close the chapter on your fun

“Bringing it all together” or “Assets” page

at Huckleberry. We offer special weekly

BACK of FRONT
events that are guarenteed page turners.
Huckleberry is opened every day besides

OF

HU
Brochure
Mondays from 8 am to 10 pm. On Saturdays

RY
Huckelberry stays open until 11 pm. Just

(A few pages that showPIES what your collateral looks like)

because Twain didn’t have social media
doesn’t mean we don’t follow us on Facebook,
Instagram, and Twitter for more event
information.
Gwyneth Donahue
CEO & Founder
Place in a pdf of yourHavebrochure, front and inside and your
Twain Halfpriced Tuesdays - Discount Pies
Book Club Wednesdays - Member Club

(484)-941-3428
Tune Thursdays - Live Music

Your Pie
Friend Fridays - Discount Recommendations

business card.
Stay Late Saturdays - Open until 11 pm
&
Sunday Specials - Limited Edition Pies
Pie Shop & Used Book Store
gdonahue@elon.edu
Read It To
BROUGHT TO YOU BY
CONTACT FOR FUTURE BRANDING
GUIDELINES!