This video discusses flaws with the traditional marketing funnel model. Dr. Flint McGlaughlin notes that the funnel depicts a linear process but the customer's journey is not so simple, with many opportunities for the customer to say no along the way. He states that as marketers, we must overcome the "gravity" of customer objections and barriers. The video also provides related resources on optimizing the marketing-sales funnel and addressing what happens after a lead is captured.
Original Description:
sales funnel
Original Title
The Marketing-Sales Funnel Gravity is Not Your Friend - MarketingExperiments
This video discusses flaws with the traditional marketing funnel model. Dr. Flint McGlaughlin notes that the funnel depicts a linear process but the customer's journey is not so simple, with many opportunities for the customer to say no along the way. He states that as marketers, we must overcome the "gravity" of customer objections and barriers. The video also provides related resources on optimizing the marketing-sales funnel and addressing what happens after a lead is captured.
This video discusses flaws with the traditional marketing funnel model. Dr. Flint McGlaughlin notes that the funnel depicts a linear process but the customer's journey is not so simple, with many opportunities for the customer to say no along the way. He states that as marketers, we must overcome the "gravity" of customer objections and barriers. The video also provides related resources on optimizing the marketing-sales funnel and addressing what happens after a lead is captured.
your friend - MarketingExperiments By Daniel Burstein
2-3 minutes
The funnel is a convenient paradigm for the complex
process of guiding a potential customer from initial interest to final conversion. Convenient, yet flawed.
Dr. Flint McGlaughlin elaborates in an interview with Jim
Ducharme, Community Manager, GetResponse Email Marketing, in this video from MarketingSherpa Email Summit 2012.
A few key points:
1:05 – The flawed image of the traditional Marketing-Sales
funnel “Gravity is not our friend” 1:58 – The “gravity” you, as a marketer, must overcome
3:08 – The “yes(s)” you need to get from your customers to
make that happen
Related Resources:
Video produced in cooperation with GetResponse Email
Marketing. See more at: http://www.getresponse.com /promo/emailtv
Marketing-Sales Funnel Optimization: 3 questions to ask as
you kickoff 2012
Marketing Funnel: How to optimize your Sales and
Marketing funnel in 5 steps
B2B Funnel Optimization: What happens after you capture
the lead?
Daniel Burstein, Senior Director, Content & Marketing,
MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.
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