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  • The Role of Consumer Culture On The Sense of Self and Identity

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    Joshua Daarol
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    The document discusses the role of consumer culture and consumption on personal identity and sense of self. It states that a person's pattern of consumption describes who they are as a consumer. Consumption provides both functional satisfaction and symbolic meaning, with people deriving aspects of their identity from the brands and goods they consume. The document also examines consumerism and how availability of open markets and technology has led to people buying goods both by choice and compulsion in a cycle of never-ending consumption driven by needs and wants.

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    The Role of Consumer Culture on the Sense of Self and Identity

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    The document discusses the role of consumer culture and consumption on personal identity and sense of self. It states that a person's pattern of consumption describes who they are as a consumer. Consumption provides both functional satisfaction and symbolic meaning, with people deriving aspects of their identity from the brands and goods they consume. The document also examines consumerism and how availability of open markets and technology has led to people buying goods both by choice and compulsion in a cycle of never-ending consumption driven by needs and wants.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    4K views24 pages

    The Role of Consumer Culture On The Sense of Self and Identity

    Uploaded by

    Joshua Daarol
    The document discusses the role of consumer culture and consumption on personal identity and sense of self. It states that a person's pattern of consumption describes who they are as a consumer. Consumption provides both functional satisfaction and symbolic meaning, with people deriving aspects of their identity from the brands and goods they consume. The document also examines consumerism and how availability of open markets and technology has led to people buying goods both by choice and compulsion in a cycle of never-ending consumption driven by needs and wants.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 24

    "SELF THRU CONSUMPTION"

    THE ROLE OF CONSUMER


    CULTURE ON THE SENSE OF
    SELF AND IDENTITY
    Presented by Joshua A. Daarol, CPA MBA
    Consumer Identity

    It is the pattern of consumption that describes the

    consumer.
    Consumer Identity

    It is the pattern of consumption that describes the

    consumer.

    FUNCTIONAL SATISFACTION
    Consumer Identity

    It is the pattern of consumption that describes the

    consumer.

    FUNCTIONAL SATISFACTION

    Meaning-Based
    Consumer Identity

    It is the pattern of consumption that describes the

    consumer.

    FUNCTIONAL SATISFACTION

    Meaning-Based

    Symbolic Resources
    Consumer Identity

    ISM
    It is the pattern of consumption that describes the

    consumer.

    ER
    M
    FUNCTIONAL SATISFACTION

    SU
    ON MEANING-BASED

    Symbolic Resources
    CONSUMERISM
    It is the preoccupation with and an inclination towards the buying of consumer

    goods.
    CONSUMERISM
    It is the preoccupation with and an inclination towards the buying of consumer

    goods.

    It is also based on the theory that an increasing consumption of goods is

    economically desireable.
    CONSUMERISM
    It is the preoccupation with and an inclination towards the buying of consumer

    goods.

    It is also based on the theory that an increasing consumption of goods is

    economically desireable.

    Availability of open-market and technology-based market


    CONSUMERISM
    It is the preoccupation with and an inclination towards the buying of consumer

    goods.

    It is also based on the theory that an increasing consumption of goods is

    economically desireable.

    Availability of open-market and technology-based market

    People buy by CHOICE or COMPULSION


    Behavioral Finance
    It is defined as a new field that combines behavioral and cognitive psychological theory

    with conventional economics and finance to provide explanations for why people make

    irrational decision-making.
    Behavioral Finance
    It is defined as a new field that combines behavioral and cognitive psychological theory

    with conventional economics and finance to provide explanations for why people make

    irrational decision-making.
    Behavioral Finance
    It is defined as a new field that combines behavioral and cognitive psychological theory

    with conventional economics and finance to provide explanations for why people make

    irrational decision-making.

    NEEDS WANTS
    Behavioral Finance
    It is defined as a new field that combines behavioral and cognitive psychological theory

    with conventional economics and finance to provide explanations for why people make

    irrational decision-making.

    NEVER-ENDING CONSUMPTION

    NEEDS WANTS
    THE PRACTICE OF RELIGION

    Belief in

    Supernatural

    Being and Power


    Supernatural Being

    It is a being thatis better and more


    powerful than any creature in the natural
    world.

    ABOVE NORMAL
    Findings on Religiouness

    A study made by Stoppa and Lefkowitz concluded that


    there exists a decline on one's religiousness.

    Prayer

    FREQUENCY Discussing religious things

    Deciding moral actions

    Beechtown Bistro | February Planning


    Declining moment of Religiousness
    14-20 years old

    In the First three Semesters of


    College
    Girls are more religious than men
    125

    100 Positive Effect of

    75
    Religiuosness

    Church Goers are:


    50
    Motivated in most-socially acceptable manner
    Caring for people
    25
    Respect to others
    Deepening faith
    0
    Item 1 Item 2 Item 3 Item 4

    Beechtown Bistro | February Planning


    SOUL/SPIRITS in Various Religions
    GIMOKUD

    KALULUWA
    MAKATU

    Beechtown Bistro | February Planning


    SOUL/SPIRITS in Various Religions
    IKAKARUWA

    DUNGAN when alive


    KALAG when dead KADKADDUWA when alive
    KARURUWA when it departs
    Beechtown Bistro | February Planning
    According to Indigenous Filipinos
    Soul is known as Kaluluwa, ikararuwa or kararuwa. Its root

    word is duwa which means two.

    PHYSICAL SPIRITUAL
    PART PART

    According to Ibanags

    Soul is the principle of life in man. Body is the matter and

    soul is the form

    Death is the seperation of the soul from the body

    According to Ilonggos
    Soul is called Dungan
    MYTHS ACCORDING TO BISAYANS
    Dungan may leave voluntarily while asleep. A person

    about won't be awaked until his soul go back to his body.


    Maltreatment is the cause of voluntary leave of the

    SOULS
    soul.

    USUG
    It is the unintentional transfer of disturbing vapor of a
    strong body to a weak one by holding, looking and
    talking.

    UPON DEATH
    Dungan will go out of the body thru orifices

    Shoretown Accounting | Mobile Solutions


    Happy Valentines day!

    THANKS FOR LISTENING

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