Business Model Canvas

Key Partners Key Activities (Int) Value Proposition

* R&D:
* NGO's Introducing cost efficient * High quality protein with
* Anganwadi ingredients like millet that essential vitamin & minerals
* Farmers contain high protein and which are very essential during
fibre. Introducing Digi pregnancy.
* Govt. Enzyme that helps in
digesting & protein at a * Every mother wants their child
faster rate. to be healthy and we are
* Collaboration: supporting by providing quality
Collaborating with NGO's & protein in the form of biscuits
Govt. and hiring employees and bars.
in the factory.
*Identification of the areas
which we want to catch out.
*Secondary research

Key Resources Key Activities (Ext) Solutions:

* Collaborate with NGOs and
* Scientists * Educational Campaigns, Anganwadi in villages
* Distributors banners, activities at * Protein bars and biscuits can be
* Sales Force Anganwadi distributed among malnourished
* Factory Space * Village Sabha children
* Angel Investor * Pregnant women can be
* Factory workers educated about how to take care
of their own health as well as
their new-born's.
* Educate mothers how to carry
out proper breastfeeding to their
new-borns, so their (infants)
daily nutrition source doesn’t get
impacted and they don’t get
malnourished.
COST STRUCTURE Key metrics
SCIENTIST- 13,00,000 BARS TOTAL REVENUE
FACTORY WORKERS- 12,00,000 =13000000
FIELD WORKERS- 10,00,000 Powder Total revenue 5000000
MARKETING- 10,00,000
Misc - 1500000 BISCUITS Total revenue-
Raw material- 12000000 19500000
Total cost-18000000
 Team Name : SNAP - D Group 3
ue Proposition Competitive Advantage Customer Segments
*Demographic:
High quality protein with * It contains Digi Enzyme and it Pregnant Women of Rural India
ential vitamin & minerals is gluten free, no added sugar aged 18-35 years old, children
ich are very essential during and preservative. below 10 years
egnancy. *Geographic:
* It is available in comparatively Rural areas of Maharasshtra
very mother wants their child lower price than similar kind of *Behavioural:
be healthy and we are product in the market. Rural women who are below a
pporting by providing quality certain income level & don’t
otein in the form of biscuits know the importance of protein
d bars. in the body.
* Psychographic:
Pregnant mothers who are
conscious about their child's
health

utions: Channels Problem/needs

ollaborate with NGOs and
ganwadi in villages * NGO's who work for * Rural india has a very high
rotein bars and biscuits can be betterment of women and rate of maternal mortality
tributed among malnourished
ldren child ratio( 130/1,00,000 live
regnant women can be * Anganwadi births) and IMR (44/1000 live
ucated about how to take care * Village Panchayat births).
their own health as well as * 80% of the women in India
eir new-born's. suffer from malnutrition
ducate mothers how to carry
t proper breastfeeding to their
w-borns, so their (infants)
ly nutrition source doesn’t get
pacted and they don’t get
lnourished.
y metrics Revenue Structure:
RS TOTAL REVENUE BARS
3000000 10Rs/bar
wder Total revenue 5000000 Total village 130000
10 bar selling per village/ month
CUITS Total revenue- TOTAL SALES 13,00000
500000 TOTAL REVENUE =13000000

BISCUITS
5Rs/unit
Per village 30 unit /month
Total village 130000
Total revenue- 19500000

Powder
Rs 300 per packet of 500 gram
Total sales- 10000 packet
Total revenue 5000000

Total Revenue-37500000