Professional Documents
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Demo Teaching - Sample Lesson Plan
Demo Teaching - Sample Lesson Plan
Video Clips:
Tuloy Pa Rin: MCDO COMMERCIAL
https://www.youtube.com/watch?v=lnY3Cl1BBpw
Retrieved: July 05, 2019
Audio Clips
Energy Gap Jingle: Milo
https://www.youtube.com/watch?v=_-yRdVMIHKg
Retrieved: July 05, 2019
Before we proceed to our session for ___: Let us all remember that we are in
today, may I ask ____ to lead our opening the most holy and loving presence of
prayer. the Lord… (students’ prayer)
Checking of And now, Secretary please report the class (The class secretary will report the
Attendance attendance for today. number of attendees in the class.)
None, Sir.
Impressive, ____. Is there any question or
clarification regarding our lesson last
time?
Okay class, group yourselves into 5 five (The students are now in their
groups and form a circle. respective group)
So here is our game. We will call it, (The group will only use one
Kahoot; It is an online quiz game. Search in smartphone with fast and reliable
google, Kahoot.com. internet connection to log in on the
game)
I will show to the screen the pin that you’ll (The students will enter the pin)
enter so that you can join the game.
Excellent, ___.
The learners define and identify relevant
So our topic for today is about promotional tools, namely; advertising,
Promotional Mix Strategy. With that, let us sales promotion, personal selling, public
all read the objective of our lesson. relations, and direct marketing to create
awareness and persuade the target
market to buy the product or patronize
the service.
C. Presenting examples / The company’s total marketing
instances of new lesson communication mix is called its
promotional mix.
MARKETING
COMMUNICATION MIX
PROMOTIONAL MIX
Yes, ____.
TV Commercial
Excellent, _____. How about the others?
Yes, ____. Radio Ad and Posters in the magazines.
Yes, ____. Can you share your experience (The student will share his experience
in buying this coke bottle in the class? about purchasing this coke bottle)
Why did you choose to buy this coke with
a name than the regular bottled coke?
Yes, ___.
These are TV Commercial and an
Outdoor advertisement in one of the
bus stops in BGC, Taguig.
Very well said, ____.
ADVERTISING ADVERTISING
Any paid form of non-personal Any paid form of non-personal
presentation and promotion of ideas, presentation and promotion of ideas,
goods, or services by an identified goods, or services by an identified
sponsor sponsor.
Newspaper Ad
Magazine Ad
Advertising in a specialist
magazine can reach your target
market quickly and easily.
Readers (your potential
customers) tend to read
magazines at their leisure and
keep them for longer, giving your
advertisement multiple chances to
attract attention.
Very good. How about the others? Yes, Cosmopolitan and Yes! Magazine
___.
Next is…
Radio Ad
Very good! Our next kind of advertisement We have, Bambi FM and Heart HM.
is…
TV Ad
And here are the advantages of using Advertising can reach masses of
Advertising as promotional tool. Can you audience and consumers.
read it, ___.
- Its public nature suggests that - Its public nature suggests that the
the advertised product is advertised product is standard and
standard and legitimate. legitimate.
- The seller is able to repeat a - The seller is able to repeat a message
message many times and the many times and the buyer is able to
buyer is able to receive and receive and compare messages.
compare messages. - Large scale advertising by a seller says
- Large scale advertising by a something positive about the seller.
seller says something positive -Advertising is vert expressive
about the seller.
-Advertising is vert expressive
- It is impersonal
- It is not as persuasive as a
salesperson.
- It is a one-way communication.
- It can be very costly; large
budget is usually required.
ADVERTISING OBJECTIVE
It is a specific communication task
to be accomplished with a specific
target audience during a specific
period of time.
Informative advertising
Any insights about the commercial? Why Because McDonald’s inform the
does the commercial considered as an audience about their saucier, cheesier
informative advertising? Yes, ____. and more sweet spaghetti.
Can you name the people shown in the Thirdy Ravena, Ricci Rivero, Lionel
commercial? Messi, and Alyssa Valdez
REMINDER ADVERTISING
Advertising used to keep
consumers thinking about a
product.
ADVERTISNG MESSAGE
ADVERTISING MEDIA
A. MESSAGE
IMAGINATION + FACTS + PURPOSE
= BIG IDEA
B. MEDIA VEHICLE
The planner must choose the
best media vehicles (magazine,
newspaper, tv, radio etc.)
C. MEDIA TIMING
The advertiser must decide how
to schedule the advertising over
the course of a year. They also
have to examine the pattern of
the ads.
-Continuity: scheduling ads every
within a year period
-Pulsing: scheduling ads
unevenly or in bursts over
certain period of time.
The seller can repeat the message The seller can repeat the message
anytime anytime