Professional Documents
Culture Documents
Decisions Taken
Decisions Taken
Saransh Kansal-80303180090
Kartik Shandilya-80303170103
Yashica Motwani-80303180125
Manasavi Goel-80303180055
MOREOVER, SINCE MARKET HAS JUST COME OUT OF RECESSION SO CUSTOMERS WILL
INTERSTED IN OFFERS AND DISCOUNTS SO WE HAVE INCREASED THE ADVERTISING
BUDGET TO 0.5% OF TOTAL REVENUE IN ORDER TO INCREASE SALES.
INORDER TO PROVIDE BETTER INSTORE SERVICES TO THE CUSTOMERS WE HAVE
INCREASED THE TEMPORARY WORK HOURS TO 3500HRS AND TRAINING PER PERSON
COST OF PERMANENT AND TEMPORARY WORKERS TO 80% AND 70%.
FOR ALL THE PERISHABLE TO ITEMS WE REDUCED TO INVENTORY AND FOR ALL THE
ITEMS WHICH HAVE HIGH DEMAND AND ARE NOT PERISHABLE WE HAVE INCREASED
THE INVERTORY.
WE HAVE NOT INVESTED IN STORE A SINCE IT IS WELL BUILD AND ONLY PROBLEM
CUSTOMER HAVE WITH STORE A IS LESS OPENING HOURS WHICH WE HAVE
RESOLVED.
Decisions Taken – Store- B
1. Tobacco- Since the tobacco market is less price sensitive and response to promotion is
very less. Moreover, the sales of tobacco are forecasted to decline by 5-10% in next
quarter so we have kept the markups same as that of last quarter and doing no
promotion.
2. Confectionary – Since the confectionary market is interested in well-advertised
products and services, we have done promotion for 2 weeks and given the discount of
10%
3. Beverage – Since the beverage market is interested in well advertise products, we have
done promotion of 2 weeks and given a discount of 10%
4. Milk and Bread - Since milk and bread is necessity item and is not affected by promotion
we have not given and discounts and have done no promotion
5. Grocery – Since the grocery are purchased to fill emergency needs and is very less price
sensitive and least respond to promotion so we have not done any promotion and have
not given any discounts
6. Snacks food & Ice creams- Customer are interested in well-advertised products and this
market response to promotion is really good so we have done promotion for 2 weeks
and given the discount of 10%
7. General Merchandise- Its sales is influenced by fuel prices and visit to store and
response to promotion is very less we have not done any promotion and have not given
any discounts.
8. Fuel- Price is the strongest selling point and fuel pump attracts more customers and
response to promotion is very high so we have done promotion for 2weeks and given
discount of 20%.
WE HAVE INVESTED IN STORE B SINCE IT WAS MENTIONED THEN STORE B WAS NOT
ABLE TO ACHIEVE TARGET SALES DUE TO LACK OF MAINTENANCE AND MAINTANANCE
OF STORE B HAS NOT BEEN DONE FOR MANY YEARS.
RESULTS: -