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    The document summarizes marketing information for three products: Copic markers, the NCT 2018 album "Empathy", and Clearpoint mechanical pencils. Copic markers are refillable alcohol-based art markers sold in craft and art stores as well as online. The NCT 2018 album contains 14 songs in various genres and was released in March 2018 for $10-15 digitally. Clearpoint mechanical pencils have a retractable eraser, gel grip, and 0.7mm graphite and are sold in various stores and online for $2-25 individually and $5-29 for packs.

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    The document summarizes marketing information for three products: Copic markers, the NCT 2018 album "Empathy", and Clearpoint mechanical pencils. Copic markers are refillable alcohol-based art markers sold in craft and art stores as well as online. The NCT 2018 album contains 14 songs in various genres and was released in March 2018 for $10-15 digitally. Clearpoint mechanical pencils have a retractable eraser, gel grip, and 0.7mm graphite and are sold in various stores and online for $2-25 individually and $5-29 for packs.

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    35 views1 page

    Marketing Mix

    Uploaded by

    api-471863542
    The document summarizes marketing information for three products: Copic markers, the NCT 2018 album "Empathy", and Clearpoint mechanical pencils. Copic markers are refillable alcohol-based art markers sold in craft and art stores as well as online. The NCT 2018 album contains 14 songs in various genres and was released in March 2018 for $10-15 digitally. Clearpoint mechanical pencils have a retractable eraser, gel grip, and 0.7mm graphite and are sold in various stores and online for $2-25 individually and $5-29 for packs.

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    Amara Espinoza Marketing Mix March 7, 2019

    Copic Markers
    Product: Alcohol based markers with refillable barrels and a square shape to prevent from
    rolling away. Replaceable tips, permanent, non-toxic, acid free, brush tip, and chisel nib for
    broad strokes.

    Placement: Craft/Art stores, online, Japan, US, Canada, UK,


    Brazil

    Price: Single markers range from $3-$7, 3 packs or color sets


    are up to $20, and sets 10(+) are up to $400.

    Promotion: Online, exposure via other artists

    NCT 2018 EMPATHY


    Product: An album of 14 songs produced by NCT 2018, the genres vary from
    R&B to Pop to Hip Hop. 44:39 minutes long, released March 14, 2018.

    Placement: Franchises such as Wal-Mart and Target, company owned stores,


    online.

    Price: The digital copy ranges from $10-$15


    Promotion: Variety shows, YouTube, concerts, and partnered promotions.

    Mechanical Pencils (Clearpoint)


    Product: A mechanical pencil that has a retractable eraser, a gel hand grip, a side button for
    the graphite, and holds 0.7mm led. Transparent barrel, variety of colors. By Paper Mate

    Placement: Craft stores and Wal-Mart/Target/Kroger, office stores


    (Staples/ Office Depot), CVS, Dollar General, and online.

    Price: A single pencil ranges from $2-$25 and 2-4 packs are from $5-$29
    Promotion: Televised advertisements, online advertisements.

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