CHEEZARD

June 11, 2019

Alfonso, Piolo Ray

Banac, James
Deligero, Patrick
Dizon, John Andrew
Esperancilla, John Blaire
Sy, John Allen
Visda, John Kyle Cedric
Carlos, Sophia Danielle
Daddon, Jhoana Marie
Tanieza, Irish Katherine
 I. Executive Summary

1. Cheezard will provide healthy and convenient snacks for all ages.

2. Cheezard will offer low cost products but with a very satisfying quality.

3. The Cheezard chefs are seasoned at cooking and preparing tasty foodstuffs.

4. Cheese products are on demand at any season throughout the globe.

5. The global cheese market is expected to reach 164,338 million dollars by the year 2023.

6. Easy to eat foods are preffered by millenials, making the demand for snacks to grow.

II. Introduction

A. Importance of the Study

According to Conick (2016), the global cheese market has seen huge growth in the last few
years and it will continue to do so. Currently, it reached 200% growth worldwide and expected to
reach 230% by the year 2019. The cheese industry started from the Europe and eventually the
industry started spreading throughout the other continents.

Cheese is a great source of protein and calcium. Since protein curbs hunger and keeps you
feeling satisfied after meals and snacks, cheese can help you to lose weight. As part of a well-
rounded nutrition plan, the protein in cheese can slow down the absorption of carbohydrates eaten
at the same meal or snack and therefore help balance your blood-sugar levels and improve mood
as well.The calcium in cheese can help keep your teeth and bones strong and guard against
osteoporosis (Bauer, 2019).

As stated by Clasen (2014), you can eat it for breakfast, lunch, or dinner. Since eating
cheese doesnt trigger stomach upsets, it is a suitable form of energy food, not to mention its health
benefits.
 Since cheese industry keeps on growing up to the present time, using it as the center of
business is a fine idea. The price of cheese nowadays is not that high making it an easy way to
gain profit. The company provides affordable snacks not only for kids but for all ages. The
company also provides healthy food to the customers. The company wanted to enrich and promote
the cheese industry in Marikina, not only for the sake of industry but to raise awareness about the
benefits of cheese products.

B. Project Summary

Name of the Firm:

Cheezard

Location:

PLMar SSS Campus, Rainbow Street, SSS Village, Concepcion Dos, Marikina City.

History:
Cheezard started to operate to provide delicious and healthy snack. The name cheezard
came to the minds of the entrepreneurs because of the hobby of watching fantasy films. The firm
started on Marikina, month of June, year 2019 when the entrepreneurs accidentally produced a
snack made from cheese during the experimentations, that is later called Cheezy Dips. According
to the inventor, Cheezy Dips truly tasted well making you feel like you are inside the fantasy world
filled with happiness and glamour, causing the entrepreneurs to start the business.

III. Marketing Studies

1. Market Profile

Although the product was meant for all ages, their primary target market was the styudents.
Students prefer "to-go" food because it is convenient for them due to their hassle schedule.
2. Demand Analysis

Expenditure(June 2019-May 2020)

₱10,000
₱9,000
₱8,000
₱7,000
₱6,000
₱5,000
₱4,000
₱3,000
₱2,000
₱1,000
₱0
June July Aug Sept Oct Nov Dec Jan Feb March April May

The total expenses for the whole year of June 2019 to May 2020 is 60,000php

3. Supply Analysis

The raw materials were directly gathered by the company from the Marikina Public Market
which acts as the primary supplier. The supplier was chosen because of their cheaper price and
better quality of raw materials.

A. Competetive Analysis

Competiton

The product Cheezy Dips is served freshly fried from the magical factory of cheezard.
Every bite will make you feel delighted by the taste of it. It also comes in different servings that
matches the customer's preferences. The product is very unique because it was invented by the
company itself, making it attractive to the eye of thr customers.
Distribution and cost of Transportation

The raw materials were gathered from the Marikina Public Market, the materials and
ingredients were gathered right before the production to ensure freshness and quality. Public
transportation was utilized to gather the materials from the suppliers. After the production, the
products were directly sold to the customers.

B. Program Analysis of Marketing Strategies

Pricing Strategy

The price of Cheezy Dips per piece was 6php, the company also has various promos to be
offered:
3 pieces for 15 pesos, 5 pieces for 25 pesos, and 11 pieces for 50 pesos.

Channel of distribution

Direct Marketing, the products were manufactured by the company and directly sold to the
customers. It passes directly from the producers hands to the consumer’s hands.

Promotion and Advertising

Advertisements by means of posting through facebook and other social media websites
were utilized. Flyers were also given to the public to spread the product throughout the community.