Based on Hi Tech paper caselet

 First identify what causes the order to delivery cycle to be four weeks and eliminate the
bottlenecks.
 Second the 440 items in the catalog is bound to increase, either increase the capacity of the
machine or decrease the time involved in each workstation.

Based on Chandrasekhar Dighe – Key account manager case

 I would rate Mr. Dighe at 8 because he stood by the company’s mission to provide quality
product and services.
 To reduce the cost and bring it to the similar level of Akita by reducing some services depending
on Nandan request.

Based on Encyclopedia Britannica caselet

 A bundle of CD-ROM for holding 40 million words could have been used instead of one CD-ROM.
 Britannica did not change its strategy as technology of CD-ROM took off.
 Cave in to the needs of salesforce lead to the collapse of Britannica.

Based on HBS Note on Marketing Strategy

 Marketing and Innovation are two basic functions.

 Marketing creates value for its customers.
 Value is created by meeting customer needs.