Chapter 1

INTRODUCTION

Rationale

Lifestyle is a form of life in the world expressed in the activities, interests, and his

opinions (Kotler, 2002: 192), since lifestyle is different from the way of life. The way of

life shown by characteristics, such as norms, rituals, and patterns of social order or

manner of speech is typical. Meanwhile, lifestyle is expressed through what is subject to

a person, what he/she consumes, and how he/she acted or behaved when in the

presence of others.

Korean Wave is a phenomenon which refers to a worldwide popularity boom in

Korean culture. Korean Wave stands for Korean dramas and movies, combined with a

mixture of K-pop music and dance, clothing, foods, customs, sightseeing, cosmetics

and Korean language. Without any doubt, Korean Wave has formed a very fashionable

power in the world. The phenomenon that is popular among students along with Korean

Pops and Korean dramas are increasingly accepted by the public Korean pop culture

has now managed to hypnotize the ears and eyes of students. Students who are into

Korean Pops and dramas, for them mean a lot, and from its fashion, arts and social

aspects it influence them somehow as well. The Korean Wave has big impact to the

lifestyle of students nowadays. It’s quite ironic why a lot of students nowadays are so

engrossed with it.

1
 It was stated from AJU Business, 2012 that everyone knows that Korean Wave

consists of several elements, and the impact of it is the most obvious. In the history,

there are two dramas playing significant roles in terms of Korean Drama. One is ‘’Jewel

in the Palace’’. According to Wikipedia, the said drama made the record of average

ratings of fifty percent; moreover, in the world, there were more than ninety countries

airing this drama. The other one is “You Who Came from the Stars ” drama it was

created not only the clicks of two billion on the Net, other than that it also drew over six

hundred forty thousand Taiwanese tourists to go to Korea in 2014, according to Cheng

Yi Shou, President of Korea Tourism Organization, and Taipei Office.

Therefore, it is an evident that Korean dramas are closely related to our life, even

in their clothing, foods or cultures.

2
Research Objectives/Questions

The main purpose of this research is to identify the impact of Korean Wave to

the Senior High School Students Lifestyle.

1. What is the profile of students in terms of Korean Wave?

2. What is the level of students in terms of their lifestyle?

3. Is there a significant relationship between Korean Wave and Students’

lifestyle?

Hypothesis

The following will be tested at 0.05 level significance

1. There is no significant relationship between Korean wave and students ’ lifestyle.

3
Review of Related Literature

K-pop (Hallyu) culture continue influence the society life, especially in

Philippines. The original culture in Korea from drama, movie, song, fashion and Korea's

Industry, are the culture that influence Filipino's Students. Especially the influence in

music can anesthetize his/her lover from side dynamic music until fashion model the

most popular in Korea. The K-pop culture entered to Philippines during this time and

made influence and changing from mindset and patter of lifestyle behavior. (Ilvi Nur

Diana, 2016)

The Korean Wave is influence by the media and television that has been an

important media mechanism through which provides continuous access to the Korean

Wave. The Korean Wave refers to the cultural phenomenon in which people around the

world are willing to adopt the Korean Culture. It is usually include dramas, movies,

Korean music, fashion and games that is trending especially in Asia Nation nowadays.

(Won-Jun, Lee 2015)

It is evident that Filipino people are very easy to please and so the theme of

some Korean drama has touched their hearts easily. Filipinos go gaga and crazy

because of Korean, not only in Pop music, dramas and music video but also in culture.

Filipinos can relate with the strong and at the same fine looking familiarizing as the

4
culture of that county. It makes then interested on a drama that offers something new

and something informative. Korean Wave can catch your heart but at the same time hurt

you. (Dr. Marvin R. Reyes, 2009)

Many citizen observer generally agree that the most likely explanation for the

popularity of South Korea shows, singers and movies throughout the Asia brought

South Korea's high income levels, the close cultural proximately and affinity they share

with neighboring Asian Countries. In the recent studies, South Korea is now in the

twelfth largest economy in the world, and its entertainment comprises are able to

finance such as shows and movies with production values much is higher than in most

of Asia (Ryoo, 2009)

During the monetary emergency of 1998 because of the financial fall, South

Korea was one of the nation that confronted this frightful emergency. However, South

Korea transformed this emergency into an open door for them by starting. "Hallyu,

Korean word for Korean Cultural Wave" as an instrument of the delicate capacity to go

through this emergency and actually enhance their economic status. (Economist, 2010)

. The Korean Wave isn't just battling against the monopolistic position held by

American Japanese societies in the Asia. It is additionally showing how Korean Culture

has been persecuted for more than 5,000 years and spread throughout the world. The

enthusiasm for the Korean Wave has achieved on a hot state that not only young are

5
enlisting with Korean dialect institutes with a specific end goal to take in the verses of

Korean pop melodies, additionally Korea tastes have turned into a marker of refinement

between generations (Daehan Maeil, 2001)

Individuals are impacted by the Korean popular culture which turned into a

wonder that spread through Asia, for example, China, Hong Kong, Taiwan, Singapore,

Japan, Philippines and Thailand. They broadly watch Korean TV dramatizations, films

and tune into their popular music. As an issues of truth, these media factors are the start

of an overwhelming so-called Korean Wave and ended up being superb and willing to

spend their cash for purchasing items that are utilized as part of the TV Shows for

example, beautifying agent and many more. (Huang, 2009)

The exporting of Korean pop culture reached new heights last 2010, with the wild

success of the Television drama in Asia. By the end of the year the word "hallyu"

(Korean Wave) become a household word. (Kim, 2005)

Interestingly China, Korea and Japan have an extremely sensitive historical tie,

and historical connection to make it possible to interpret distinctively on the Korean

Wave phenomenon. (Lee, 2010)

Since the blast of Korean Culture in the Asian Countries has strikingly expanded

and essentially infiltrated them over the recent years and in the year 2000 at 2002, the

6
Korean Wave moved towards to different parts of Asia, including Southeast and Central

Asia and this wave came to a dynamic entrance. (Hyejung, 2007)

Way of life is an example of life on the world communicated in the exercises,

interests, and conclusions. Since lifestyle is unique, lifestyle appeared by attributes, for

example rituals and patterns of social order or manner of speech. In the meantime, the

way of life is communicated through what is liable to a man, what he devours, and how

he acted or carried on within the sight of others. And also being worn by the hallyu

network with a classification of music with the advent of gill/boy band that was a sign of

their performance. (Ilvi Nur Diana, 2016)

A person can be a victim to a lifestyle when they are constantly interacting with a

group that has the potential to harm where a person has a weak defense. (Sampson

and Wooldredge, 1987)

Lifestyle is influenced by culture, religion, economic, social status, beliefs and

notions. Lifestyle remains unchanged during the lifetime unless deep rooted beliefs are

changed by moderation or psychiatry. (Mohammad Heidari, 2017)

Lifestyle is very influential on the frequency of people interacting with a particular

kind of lifestyle. This lifestyle is influenced by differences in age, gender, education that

vulnerable to the risk to commit a crime. (Hindelang, Gottfredson and Garafalo, 1998)

7
 Aspects of health-related lifestyle behavior of students are often tested. This

group is chosen due to the sensitivity to change and fashion because of nature of

lifestyle. (A. Cygan, 2006)

One major implication is that institutions could improve retention by encouraging

freshmen to develop the critical lifestyle habit. (David M. Keith, 2015)

Students choosing a controllable lifestyle specialty placed more emphasis on

perceived lifestyle factors. (WO, Griffen, 1990)

Student life is a period of preparation. Sometimes students join politics, that may

take part wether in sports and games or they may engage themselves in other extra

academic activities but students must know that all are not end in themselves but part of

a training that will fit them for the greater work of life. (Dipti Basu, 2015)

Lifestyle issues are increasingly important in student career choice decision.

(Juan C. Cendan, 2003)

8
 The constant concern related to quality of life nowadays has investigated

individuals to seek parameters to prevent diseases. It is necessary to measure the

elements that characterized an adequate lifestyle. (Carolina Campos, 2017)

The rising of Korean wave throughout the world made a great impact on

the lives of the students in today’s generation, with its K-drama, pop music and etc.

Filipino youths are one of the most influenced by the Korean Wave that are exposed to

different kinds of genres of music and Korean dramas. It is noticed that students are

listening and singing songs in Korean language, talked about Korean drama then

admire the actors and actresses in the movie and even sometimes impersonate the

looks. So, it can easily observed that Korean sensation are almost everywhere and has

impact on the students lifestyle (Magtortor, 2013)

The above reasons, it are a proof that the success of Koreans derived from

planning very well, applying marketing strategy in targeting audiences and the

coordination between public and private sector in building and supporting the Korean

wave. (Tada-Amnuaychai, 2006)

Since the Korean wave became the cultural phenomenon across Asia, the

success had a great impact toward the South Korea's economic status. The Hallyu had

contributed to 0.2% of its GDP with the amount of $USD two billion in 2004. The

9
popularity of Korean fever has benefit for the growth of many Korean brands in various

kinds of products such as cosmetic, automobile and so on. (Roll, 2006)

The influence of K-pop culture to lifestyle of students is not only from various

songs and movies but influenced in appearance until style in using language, which is

the Korean language. (Amalia Izzati, 2013)

The effect of Korean has not only permeated the popular culture but is also a

measure of positive lifestyle for many Asian people. (Ryoo, 2008)

10
Theoretical Framework

This research aims to find out the impact of Korean Wave to the students’

lifestyle. Through a quantitative analysis which will involve a collection of data and

samples of students who are into Korean wave on everyday life. Thus, it reflects on the

social cognitive theory of Harold Chapman Brown and Edwin Holt (1931). According to

them, the procedure of information process or adapting specifically related to the

perception made; the perception will include attention, which is watchers specifically

offer thoughtfulness regarding to the particular social behavior and retention, which is

having the capacity to observe a behavior and afterward converting that perception into

an image that can be accessed for future reenactments. This is due to addiction of

Korean Wave the students often sometimes pick up behaviors or habits from Korean.

They slowly adapt to it and unconsciously start repeating the behavior and apply it in

their daily lives making it a habit.

A theory developed by Kennedy and Forde (1990) showed that the

background and characteristics of daily activities affect time spent in lifestyle which will

bring people to danger.

In this paper, I examined the discourse surrounding the Korean Wave inside

South Korea media from 2001 till 2005. The neoliberal, the social patriot and the

11
postcolonial camps were drawing the discursive terrain of the Korean Wave, at certain

times clashing and engaging each other in strategic compromises. (Cho Hae-Joang,

2005)

Conceptual Framework

Independent Variable Dependent Variable

Korean Wave Students’ Lifestyle

Figure1. The Conceptual Framework of the Study

In figure 1, presents that the factor of the Korean Wave are music and movies.

Korean Wave refers to the phenomenal growth of the Korean culture. In recent years,

the Korean popular culture boom throughout the world, including the East Asia,

Southeast Asia, Europe and the Americas. Korean popular culture also known as the

Korean Wave (Hallyu in Korean) range from dramas, Korean pop, dance, food, fashion

and language. The purpose of this study is to examine the essence and the impact of

Korean Wave and political and social changes in global perspective. It was reviewed

and critically analyzed that the recent developments of the Korean Wave to certain

political and policy implications for practical directives and Korean diplomatic. In the

12
end, we will draw an interpretative conclusion and recommendations toward the

possibility of the Korean Wave as a policy tool for Korean ’s culture diplomacy. (Gunjoo

Jang, Won K Paik, 2012).

On the other hand, the dependent variable states that the students ’ lifestyle

typically reflects an individual attitudes and way of life, values or world view. Therefore,

lifestyle is a means of forging a sense of self and create cultural symbols that resonate

with personal identity. In recent years, public school is increasing their efforts in teaching

about environmental problems and ecology. Educators need to consider more carefully

the task of helping students to teach the attitudes and values and to develop their skills

which will enable them to participate effectively in environmental problem. Some people

argue that students should be assisted in order to develop their attitudes and values in

the environmental problems. When specific methods are suggested, disagreement often

arises for changing attitude and values are advocated over others. Another purpose of

this paper is to discuss and define the attitudes and values and the role of the teacher in

teaching attitudes and values and evaluate some of the environmental attitude

research. (Clifford E Knapp 1972).

13
Significance of the study

The research study could provide information on the impact of Korean wave to

the students’ lifestyle. Further, this study would also be a help to the teachers, the result

of this can add insights in the impact of Korean wave to the lifestyle of individuals.

Furthermore, this study would be a beneficial to the students, this would expectedly

heighten the awareness of the students and their perspective about Korean wave

impact to increase. To the future researchers, this study can provide information on the

recent result of Korean wave impact to the lifestyle of students.

Definition of Terms

Korean Wave - this study refers to the global popularity of the Korean culture that

stands for Korean dramas, movies, combine with a mixture of K-pop music, clothing,

foods and cosmetic products.

Students’ lifestyle - this study refers to the way of living whether the health,

physical activities, habits and a proper living of one person.

14
15
 Chapter 2

METHOD

Research Design

This study was a correlational research design. This design was chosen in

order to give an idea and knowledge whether or not the Korean wave affected the

students' lifestyle. Our purpose of this design was to collect information and opinions

from students to know what is the impact of the Korean wave to their lifestyle. The

Korean was exploded in the media over the work creating a gradually expanding effect.

(Lee, 2011)

16
Research Locale

This study was conducted in Nabunturan National Comprehensive High

School (NNCHS), located in P-17 Poblacion, Nabunturan Compostela Valley Province.

This study focus to Senior High School Students of Nabunturan National

Comprehensive High School (NNCHS) and officially conducted during school year

2018-2019.

17
Population and Sample

The respondents of this study were the Senior High School Students in

Nabunturan National Comprehensive High School. The researchers used the stratified

random sampling in selecting the respondents. Below is the distribution of respondents

from the population on respective sections.

The Distribution of Respondents

Section Population Number of Respondents

Athena 52 25
Boyle 42 20
Demeter 53 25
Einstein 37 18
Edison 66 32
Fleming 42 20
Galilei 40 19
Newton 37 18
Poseidon 52 25
TOTAL 421 202

Research Instrument

A likert scale was created by the researchers. The first one was used to

determine the profile of students of Korean wave, while the other set is to find out the

level of students' lifestyle.

18
Using Likert scale, 4 is the highest and 1 is the lowest for the first and second

questionnaire.

To determine the profile of Korean wave of students, the following parameter limits were

used.

Range Description Interpretation

4 Always This means that the students

are always updated in

Korean Wave
3 Sometimes This means that the students

are sometimes updated in

Korean Wave
2 Seldom This means that the students

are seldom updated in

Korean Wave

1 Never This means that the students

are never updated in Korean

Wave

To measure the level of lifestyle of students, the following parameter limits were used.

19
Range Description Interpretation

4 Always This means that the

student always performed

3 Sometimes This means that the

students sometimes

performed

2 Seldom This means that the

students seldom

performed

1 Never This means that the

students never performed

20
Data Gathering Procedure

The data was gathered to the following procedure:

Permission to conduct the study. The researchers prepared and sent directly

a letter to principal, asking permission to conduct a study in Senior High School. Upon

receiving the approved letter, the researchers supply a copy of the approved letter to the

class adviser where the study will be conducted. The letter was endorsed by the

Administration and Retrieval of Questionnaire. When the request was granted,

the researcher personally conducted the survey questionnaire to the respondents.

21
Before the respondents answer the questionnaire, instruction was given first to ensure

honest, clear and reliable or complete answer. Each item in the questionnaires were

explained clearly for the respondents to clarify each question. To ensure that the

questionnaire serves its purpose, the researcher personally collect the questionnaire

immediately after answering.

Collation and Tabulation of Data. Through the Microsoft Excel File, responses

of the respondents were checked and consolidated. The consolidated data were

submitted to the statistician for fair statistical treatment.

Analysis and Interpretation. The results are analyzed and interpreted by the

researcher based on the goal of the study.

Statistical Treatment of Data

The responses of the items in the research-made questionnaires were analyzed and

interpreted using the fair statistical treatment as follows:

Average Weighted Mean. This tool was used to determine the profile of students of

Korean Wave and to find out the level of students' lifestyle.

Person-r or Product Moment Correlation. This test was used to determine the significant

relationship between the profile of students of Korean Wave and the students' lifestyle.

22
Regression Analysis. This was utilized to find out the impact of Korean Wave to the

students' lifestyle.

23
 Chapter 3

RESULTS

This chapter presents the results, analysis and the interpretation of the findings

of the study. The data are represented both in tabular and textual forms. All inferential

results were analyzed and interpreted at 0.05 level of significance.

Level of students in Korean wave

Presented in Table 1 is the profile of students in terms of Korean Wave of Senior

High School Students in Nabunturan National Comprehensive High School. The overall

mean is 1.86 and a standard deviation of 0.86 with a descriptive equivalent of seldom.

This means that the students are seldom updated in Korean Wave.

Table1. Profile of students in Korean Wave

Independent Mean SD Description

Korean Wave 1.86 0.86 Seldom

______________________________________________________________________

As reflected in Appended Table 1.1 it shows that Actual crying tears during

watching K-drama got the highest mean of 2.40, standard deviation of 1.04 and with

descriptive equivalent of seldom. The second highest mean is Enjoying K-pop music

because their music videos are high level production with a mean of 2.27, standard

24
deviation of 1.14 and with a descriptive equivalent of seldom while Listen to favorite K-

pop music got a mean of 2.27, standard deviation of 1.15 and with a descriptive

equivalent of seldom. The third highest mean is Always in the mood in K-drama

marathon with a mean of 2.26, standard deviation of 1.06 and with a descriptive

equivalent of seldom. The fourth highest mean is Have completed an entire series in 3

days or less with a mean of 2.03, standard deviation of 1.01 and with a descriptive

equivalent of seldom. The fifth highest mean is following the Favorite K-pop singers on

social media with a mean of 1.96, standard deviation of 1.12 with a descriptive

equivalent of seldom. The sixth highest mean is Watching list of K-drama is never

empty with a mean of 1.91, standard deviation of 1.02 and with a descriptive equivalent

of seldom. The seventh highest mean is Using internet for new updates of K-pop music

with a mean of 1.90, standard deviation of 1.04 and with a descriptive equivalent of

seldom. The eighth highest mean is Taking the effort to memorize the K-pop music

lyrics with a mean of 1.84, standard deviation of 1.05 with a descriptive equivalent of

seldom. The ninth highest mean is Ignoring phone calls/texts message because they ’re

too busy watching K-drama with a mean of 1.78, standard deviation of 1.90 with a

descriptive equivalent of seldom. The tenth highest mean is Like to create K-pop music

playlist with a mean of 1.71, standard deviation of 1.02 with a descriptive equivalent of

seldom. The eleventh highest mean is Skipping social events because they would

rather watch a K-drama with a mean of 1.72, standard deviation of 0.89 with a

descriptive equivalent of seldom. The twelfth highest mean is K-drama became their

priority with a mean of 1.68, standard deviation of 0.89 with a descriptive equivalent of

seldom. The lowest mean is Cannot imagine life without K-drama with a mean of 1.62,

25
standard deviation of 0.85 with a descriptive equivalent of seldom and Having

purchased ramen or “kimchi” as the direct result of watching K-drama with a mean of

1.62, standard deviation of 0.88 with a descriptive equivalent of seldom. The overall

total mean is 1.93, standard deviation is 0.79 and with a descriptive overall equivalent of

seldom.

Korean Wave Mean SD Description

1. You have cried actual tears during watching 2.40 1.04 Seldom

K-drama.
2. K-drama became your priority. 1.68 0.89 Seldom
3. You have completed an entire series in 3 2.03 1.01 Seldom

days or less.
4. Your watch list of K-drama is never empty. 1.91 1.02 Seldom
5. You cannot imagine life without K-drama. 1.62 0.85 Seldom
6. You’re always in the mood in K-drama 2.26 1.06 Seldom

marathons.
7. Skip social events because you would 1.72 0.89 Seldom

rather watch a K-drama.

8. You have purchased ramen or kimchi as 1.62 0.88 Seldom

the direct result of watching K-drama.

9. You occasionally ignore phone calls/texts 1.78 0.90 Seldom

message because you’re too busy

watching K-drama.
10. Use internet for new updates of K-pop 1.90 1.04 Seldom

music.
11. Enjoy K-pop music because their music 2.27 1.14 Seldom

videos are high level production.

12. Follow the favorite K-pop singers on social 1.96 1.12 Seldom

media.
13. Take the effort to memorize the K-pop 1.84 1.05 Seldom

music lyrics.

26
 14. Listen to your favorite K-pop music. 2.27 1.15 Seldom
15. Like to create K-pop music playlist. 1.71 1.02 Seldom
OVERALL 1.93 0.79 Seldom

Level of Students lifestyle

Presented in Table 2 is the level of students ’ lifestyle of Senior High School

Students in Nabunturan National Comprehensive High School. The overall mean is 2.77

and a standard deviation of 0.61 with a descriptive equivalent of sometimes.

Table 2. Level of Students in terms of their lifestyle.

Dependent Mean SD Description

27
Students’ Lifestyle 2.77 0.61 Sometimes

______________________________________________________________________

As reflected in Appended Table 2.1 that Good relationship with family makes you

feel positive in school got the highest mean of 3.72, standard deviation 0.54 and with a

descriptive equivalent of sometimes. The second highest mean is Having a healthy

relation with teachers with a mean of 3.35, standard deviation of 0.65 with the

descriptive equivalent of sometimes. The third highest mean is Participating activities in

class with a mean of 3.25, standard deviation of 0.66 with the descriptive equivalent of

sometimes. The fourth highest mean is Taking detailed notes during discussion with a

mean of 3.12, standard deviation of 0.77 with a descriptive equivalent of sometimes.

The fifth highest mean is Participating to class discussion with a mean of 3.06, standard

deviation of 0.66 with a descriptive equivalent of sometimes. The sixth highest mean is

Sharing learning to classmates with a mean of 3.03, standard deviation of 0.53 with a

descriptive equivalent of sometimes. The seventh highest mean is Learning on your

own with a mean of 2.99, standard deviation of 0.64 with a descriptive equivalent of

sometimes. The eighth highest mean is Thinking that exam measure real intelligence

with a mean of 2.85, standard deviation of 0.87 with a descriptive equivalent of

sometimes. The ninth highest mean are Thinking analytically logically in class with a

mean of 2.79, standard deviation of 0.0.65 with descriptive equivalent of sometimes.

The tenth highest mean is Thinking that teachers are only interested in hardworking

students with a mean of 2.75, standard deviation of 0.82 with a descriptive equivalent of

sometimes and Asked a friend for help with a personal problem with a mean of 2.75,

standard deviation of 0.82 with a descriptive equivalent of sometimes and Feeling that

28
your effort is always not enough with a mean of 2.75, standard deviation of 0.74 with a

descriptive equivalent of sometimes. The eleventh highest mean is Feeling bored in

class with a mean of 2.67, standard deviation of 0.62 with a descriptive equivalent

sometimes. The thirteenth highest mean is Feeling lonely in class with a mean of 2.16,

standard deviation of 0.88 with a descriptive equivalent of seldom. The lowest mean is

Feeling that you don’t belong in your current school with a mean of 1.95, standard

deviation of 0.96 with a descriptive equivalent of seldom. The overall total mean is 2.88

and standard deviation of 0.27 with a descriptive equivalent of sometimes.

Students’ Lifestyle Mean SD Description

1. Feel bored in class. 2.67 0.62 Sometimes

2. Share my learnings to my classmates. 3.03 0.53 Sometimes

3. Have a healthy relation with teachers. 3.35 0.65 Sometimes

4. Think that teachers are only interested in 2.75 0.82 Sometimes

hardworking students.
5. Feel lonely in class. 2.16 0.88 Seldom

6. Participate activities in class. 3.25 0.66 Sometimes

7. Feel that your effort is always not enough. 2.75 0.74 Sometimes

8. Think that exam measure real 2.85 0.87 Sometimes

intelligence.
9. Good relationship with family makes you 3.72 0.54 Sometimes

feel positive in school.

10. Feel that you don’t belong in your current 1.95 0.96 Seldom

school.
11. Thinking analytically logically in class. 2.79 0.65 Sometimes

12. Learning on your own. 2.99 0.64 Sometimes

29
 13. Took detailed notes during discussion. 3.12 0.77 Sometimes

14. Asked for help with a personal problem in 2.75 0.82 Sometimes

one of your friend.

15. Contributed to class discussion. 3.06 0.66 Sometimes

OVERALL Sometimes
2.88 0.27

Significant Relationship Between

Korean Wave and Students’ lifestyle Table 3 shows that there is a

significant relationship between Korean Wave and students ’ lifestyle. The r- value for

Korean wave and students’ lifestyle is 0.433 with p-value of 0.00 that shows no

correlation of 18.7 r-value. Since the Korean Wave has a probability level of 0.00 which

is lower than the level of significance at 0.05, the null hypothesis which states that there

is a significant relationship between Korean wave and Students lifestyle is accepted.

Table 3. Significance of the relationship between Korean Wave and students ’ lifestyle.

______________________________________________________________________

Variable Students’ lifestyle r- value r-squared p-value

Decision

______________________________________________________________________

Korean Wave 0.433 0.187 0.000 Reject Ho

30
______________________________________________________________________

P<0.05

Chapter 4

DISCUSSION

This segment presents additional understanding and related work to the findings

of the study, the drawn conclusion, and the relevant recommendations offered by the

researcher based on the obtained results.

Level of Korean wave

In previous chapter, it was found out that the level of Korean wave in

Nabunturan National Comprehensive High School-Senior High School students is

seldom. This means that the students are rarely updated in Korean Wave.

The K-pop culture enters to the Philippines during this time and made

influence and change the mindset and patter of lifestyle behavior. K-pop (Hallyu) culture

continues to influence the life of the society, especially in the Philippines. The original

culture in Korea from drama, movie, song, fashion and Korea's Industry, are the culture

that influence Filipino Students. Especially the influence of music can anesthetize

31
his/her lover from side dynamic music until fashion model the most popular in Korea.

(Ilvi Nur Diana, 2016)

The Korean Wave refers to the cultural phenomenon in which people around the

world are willing to adopt the Korean Culture. The Korean Wave is influence by the

media and television that has been an important media mechanism through which

provides continuous access to the Korean Wave. It is usually include dramas, movies,

Korean music, fashion and games that is trending especially in Asia Nation nowadays.

(Won-Jun, Lee 2015)

32
Level of students' lifestyle

The previous chapter revealed us that the level of students' lifestyle of Senior

High School students in Nabunturan National Comprehensive High School is

sometimes or occasionally performed.

Way of life is an example of life on the world communicated in the exercises,

interests, and conclusions. Since lifestyle is unique, lifestyle appeared by attributes, for

example rituals and patterns of social order or manner of speech. In the meantime, the

way of life is communicated through what is liable to a man, what he devours, and how

he acted or carried on within the sight of others. And also being worn by the hallyu

network with a classification of music with the advent of gill/boy band that was a sign of

their performance. (Ilvi Nur Diana, 2016)

Lifestyle is influenced by culture, religion, economic, social status, beliefs and

notions. Lifestyle remains unchanged during the lifetime unless deep rooted beliefs are

changed by moderation or psychiatry. (Mohammad Heidari, 2017)

33
Significant Relationship Between

Korean Wave and Students’ lifestyle Results of the study

showed that there is a significant relationship between Korean wave and students'

lifestyle. The computed Pearson r-value indicates strength of relationship between the

independent variable and dependent variable and there is a positive correlation

between variables. The results of this study were confirmed with study of Ryoo, 2008

which states that the effect of Korean has not only permeated the popular culture but is

also a part of positive lifestyle for many Asian people.

Also, the findings of this study is consistent with the results of the study of Amalia

Izzati, 2013 who stated that the influence of K-pop culture to lifestyle of students is not

only from various songs and movies but influenced in appearance until style in using

language, which is the Korean language.

In addition, the results of this study are parallel with the results of study which

states that the Korean Wave has swept throughout Asia. Everyday we can see a lot of

34
Korean dramas when we turn on the TV and most Senior high students begin to follow

this trend, since watching Korean dramas is one their entertainments.

Conclusions

Based on the results of the study, the researcher has come up with the

conclusion that Korean wave has an impact to the students' lifestyle. The findings

revealed that the level of students in Korean wave in Nabunturan National

Comprehensive High School-Senior High School students is seldom. The findings of

this study are consistent with the results of the study of Amalia Izzati, 2013 who stated

that the influence of K-pop culture to lifestyle of students is not only from various songs

and movies but influenced in appearance until style in using language, which is the

Korean language.

In addition, the results of this study are also parallel with the results of study of

Makregn, 2010 who stated that the Korean Wave has swept throughout Asia.

In conclusion, it is evident that watching Everyday a Korean Dramas is

considered as one of the famous entertainments of the Senior High Students.

Moreover , the result of the study of Magtortor, 2013 who stated that the rising of

35
Korean wave throughout the world made a great impact on the lives of the students in

todays generation, with its K-drama, pop music and etc. Filipino youths are mostly

influenced by the Korean Wave that are exposed to different kinds of genres of music

and Korean dramas. It is noticed that students are listening and singing songs in Korean

language, talked about Korean drama then admire the actors and actresses in the

movie and sometimes impersonate the looks. So, it can easily observed that Korean

sensation is almost everywhere and has impact on the students lifestyle

Recommendation

After careful consideration of the findings and conclusion of the study, the

researchers hereby recommend that Korean wave does have an impact on the Senior

High School Student of Nabunturan National Comprehensive High School. It also shows

that it brings a great impact on the lifestyle and behavior of the students. From the

study, the researchers have concluded that Korean Wave touches the lives of the

students in terms of lifestyle and behavior. But despite the popularity of Korean Wave in

Nabunturan National Comprehensive High School, the researchers further concluded

that it doesn't bring negative effect in the everyday lives of the students.

36
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Diana, I. N. (2016). Pengaruh budaya K-Pop terhadap gaya hidup dan pengetahuan

politik mahasiswa Jurusan Pendidikan IPS (ICP) FITK UIN Maliki Malan (Doctoral

dissertation, Universitas Islam Negeri Maulana Malik Ibrahim).

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(2005). Developing an occupational stress scale for Korean employees. Korean Journal

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Lee, S., & Nornes, A. M. (Eds.). (2015). Hallyu 2.0: The Korean Wave in the age of

social media. University of Michigan Press.

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Won-jun, L. (2015). The effects of the Korean wave (Hallyu) star and receiver

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Jang, G., & Paik, W. K. (2012). Korean Wave as tool for Korea’s new cultural diplomacy.

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Chua, B. H., & Iwabuchi, K. (Eds.). (2008). East Asian pop culture: Analysing the

Korean wave (Vol. 1). Hong Kong University Press.

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Huat, C. B. (2004). Conceptualizing an East Asian popular culture. Inter-Asia Cultural

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40
APPENDICES

A. Letter of Permission of Conduct Study

Republic of the Philippines

Department of Education
NABUNTURAN NATIONAL COMPREHENSIVE HIGH SCHOOL
INTEGRATED SENIOR HIGH SCHOOL
Nabunturan, Compostela Valley

September 12, 2018

SANDY G. YEE
Assistant School Principal II
Nabunturan National Comprehensive High School - ISHS
Nabunturan, Compostela Valley

Sir:

This is to respectfully request from your good office to allow the undersigned to
administer the questionnaires of their research entitled Korean Wave: Impact to the
Senior High School Students Lifestyle to the Senior High School Students in your
school. This is for the partial fulfilment of the requirements of the subject Practical
Research 2 (Quantitative Research).

Attached herewith is the research questionnaire for your reference.

Your favorable response and kind approval to this request is highly appreciated.

41
Very truly yours,

Glaize Charm P Salvador

Lorray Therese B Pañamogan

Renz Ryan P Bonalos

Arnel P Balderas

Researcher

42
B. Questionnaires

Name:_____________________

Section:_____________________

Direction: Read and understand each item carefully. Choose a response. 1 if you are

NEVER updated in Korean Wave, 2 if you are SELDOM updated in Korean Wave, 3 if

you are SOMETIMES updated in Korean Wave and 4 if you are ALWAYS updated in

Korean Wave. Write your answer on the answer sheet.

Questions on Korean Wave:

1. You have cried actual tears during watching K-drama.

2. K-drama became your priority.

3. You have completed an entire series in 3 days or less.

4. Your watch list of K-drama is never empty.

5. You cannot imagine life without K-drama.

6. You’re always in the mood in K-drama marathons.

7. Skip social events because you would rather watch a K-drama.

8. You have purchased RAMEN or KIMCHI as the direct result of watching K-drama.

9. You occasionally ignore phone calls/texts messages because you ’re too busy

watching K-drama.

10. Use internet for updates of K-pop music.

11. Enjoy K-pop because their music videos are high level production.

43
12. Follow the K-pop singers on social media.

13. Take the effort to memorize the K-pop music lyrics.

14. Listen to your favorite K-pop music.

15. Like to create K-pop music playlist.

Questions on Students’ Lifestyle:

1. Feel bored in class.

2. Share my learnings to my classmate.

3. Have a healthy relationship with teachers.

4. Think that teachers are only interested in hardworking students.

5. Feel lonely in class.

6. Participate activities in class.

7. Feel that your effort is not enough.

8. Think that exam measure real intelligence.

9. Good relationship with family makes you feel positive in school.

10. Feel that you don’t belong in your current school.

11. Thinking logically in class.

12. Learning on your own.

13. Took detailed notes during discussion.

14. Ask a friend for help with a personal problem.

15. Contribute to class discussion.

44
C. Appended Table Items

Korean Wave Mean SD Description

You have cried actual tears during watching K- 2.40 1.04 1Seldom

drama.
K-drama became your priority. 1.68 0.89 12Seldom
You have completed an entire series in 3 days or 2.03 1.01 4Seldom

less.
Your watch list of K-drama is never empty. 1.91 1.02 6Seldom
You cannot imagine life without K-drama. 1.62 0.85 13Seldom
You’re always in the mood in K-drama marathons. 2.26 1.06 3Seldom
Skip social events because you would rather 1.72 0.89 11Seldom

watch a K-drama.
You have purchased ramen or “kimchi” as the 1.62 0.88 13Seldom

direct result of watching K-drama.

You occasionally ignore phone calls/texts 1.78 0.90 9Seldom

message because you’re too busy watching K-

drama.
Use internet for new updates of K-pop music. 1.90 1.04 7Seldom
Enjoy K-pop music because their music videos 2.27 1.14 2Seldom

are high level production.

Follow the favorite K-pop singers on social media. 1.96 1.12 5Seldom
Take the effort to memorize the K-pop music 1.84 1.05 8Seldom

lyrics.
Listen to your favorite K-pop music. 2.27 1.15 2Seldom
Like to create K-pop music playlist. 1.71 1.02 10Seldom
OVERALL 1.93 0.79 Seldom

Students’ Lifestyle Mean SD Description

45
Feel bored in class. 2.67 0.62 Sometimes

Share my learnings to my classmates. 3.03 0.53 Sometimes

Have a healthy relation with teachers. 3.35 0.65 Sometimes

Think that teachers are only interested in 2.75 0.82 Sometimes

hardworking students.
Feel lonely in class. 2.16 0.88 Seldom

Participate activities in class. 3.25 0.66 Sometimes

Feel that your effort is always not enough. 2.75 0.74 Sometimes

Think that exam measure real intelligence. 2.85 0.87 Sometimes

Good relationship with family makes you feel 3.72 0.54 Sometimes

positive in school.
Feel that you don’t belong in your current 1.95 0.96 Seldom

school.
Thinking analytically logically in class. 2.79 0.65 Sometimes

Learning on your own. 2.99 0.64 Sometimes

Took detailed notes during discussion. 3.12 0.77 Sometimes

Asked a friend for help with a personal problem. 2.75 0.82 Sometimes

Contributed to class discussion. 3.06 0.66 Sometimes

OVERALL Sometimes
2.88 0.27

46
D. Editor's Certification

47
CURRICULUM VITAE

CURRICULUM VITAE

Name: Glaize Charm P.

Salvador
Age: 18 years old
Address: Purok 14, Poblacion,
Nabunturan Compostela Valley
Province
Mobile: 0907-624-0057
E-mail:
glaizeycharmsy@gmail.com

EDUCATIONAL BACKGROUND
Senior High School
Nabunturan National Comprehensive High School
General Academic Strand

Junior High School

Nabunturan National Comprehensive High School
Basic Education Curriculum

Elementary
Nabunturan Central Elementary School
San Isidro, Nabunturan, Comval

48
 CURRICULUM VITAE

Name: Lorray Therese B.

Pañamogan
Age: 17 years old
Address: Purok 3, San Isidro,
Nabunturan Compostela Valley
Province
Mobile: 0935-306-5801
E-mail:
lorraytheresepanamogan02@g
mail.com

EDUCATIONAL BACKGROUND
Senior High School
Nabunturan National Comprehensive High School
General Academic Strand

Junior High School

Nabunturan National Comprehensive High School
Basic Education Curriculum

Elementary
San Isidro Elementary School
San Isidro, Nabunturan, Comval

49
 CURRICULUM VITAE

Name: Renz Ryan P. Bonalos

Age: 18 years old
Address: Purok 8, Poblacion,
Nabunturan Compostela Valley
Province
Mobile: 0910-729-3101
E-mail: renzbonalos@gmail.com

EDUCATIONAL BACKGROUND
Senior High School
Nabunturan National Comprehensive High School
General Academic Strand

Junior High School

Nabunturan National Comprehensive High School
Basic Education Curriculum

Elementary
Nabunturan Central Elementary School
San Isidro, Nabunturan, Comval

50
 CURRICULUM VITAE

Name: Arnel P. Balderas

Age: 18 years old
Address: Purok 2, San Isidro,
Nabunturan Compostela Valley
Province
Mobile: 0946-907-0364
E-mail:
arnelbalderas@gmail.com

EDUCATIONAL BACKGROUND
Senior High School
Nabunturan National Comprehensive High School
General Academic Strand

Junior High School

Kalayaan High School
Pasay City

Elementary
Kalayaan Elementary School
Pasay City

51