A SUMMER TRAINING REPORT

ON
DEALER PERCEPTION
IN

PATANJALI RENEWABLE ENERGY PVT. LTD.

Submitted in partial fulfillment of the requirements for

MASTER OF BUSINESS ADMINISTRATION (MBA)

Affiliated To

Dr. A P J Abdul Kalam Technical University, Lucknow

Submitted to : Submitted by
AMIT SHARMA AVINASH KUMAR SENGAR
Faculty of Management MBA-III SEM
ROLL NO. 1831170012

DEWAN V.S. INSTITUTION OF ENGINEERING & TECHNOLOGY

MEERUT DELHI ROAD

BATCH (2018 – 2020)

 PREFACE
Summer training is necessary part of elementary theoretical study. It enforces a
student to be it conversant with practical aspects of management profession. I am
allowed to carry out my project at the Patanjali Renewable Energy Pvt. Ltd.
Greater Noida, UTTAR PRADESH as my summer training. I am given the task to
study the whole scenario of dealer perception in Patanjali Renewable Pvt. Ltd. By
face to face interaction with dealers, wholesalers & customers at different different
market places. Our aim was to provide essential information. The report would guide
the company officials to improve their marketing & sells strategies and also to
improve their product quality and also to know their competitors product and
strategies, from the valuable response of all aspects by face to face interviewing with
the dealers, wholesalers, customers.
 ACKNOWLEDGEMENT
I would like to thanks the team of Patanjali Renewable Energy Pvt. Ltd. (Mr. R.D.S.
Negi- Senior Sales Manager, Mr. Nikhil Saini- HR Head & Mr. Jasvant Singh-
Technical Manager) for giving us the platform to learn and provide me the guidance
and support in completing this project.

I would also like to express my deep appreciation & gratitude to the whole team of
Patanjali Renewable Energy Pvt. Ltd. Who have made the project report possible
through direct & indirect cooperation.

This report could not have been completed without the guidance and support of
my faculty members of DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY
LUCKNOW, UTTAR PRADESH.

Finally, I would like to thanks our PARENTS for their whole-hearted cooperation,
without them this project would have not been possible.

AVINASH KUMAR SENGAR

 Declaration
I hereby declare that the project report on the topic “DEALER PERCEPTION IN
PATANJALI RENEWABLE ENERGY PVT. LTD.” In GREATER NOIDA
completed and submitted under the supervision of Mr. NIKHIL SAINI Sir (HR
HEAD) in my original work.

I also express our sincere gratitude & heartfelt thanks to Mr. R.D.N. NEGI SIR
(Senior sales manager) without whom this project would not have been completed.

The preparation of the project report is based on our personal findings, several visits
to markets, interactions with the officials, employees, customers, dealers,
consultations with the eminent scholars. Further, the study was also assisted by
published & unpublished material and other secondary sources.

NAME OF YHE STUDENT

AVINASH KUMAR SENGAR

 TO WHOM IT MAY CONCERN
This is to certify that Avinash Kumar Sengar in MBA – 3rd Semester, in the DEWAN
V.S. INSTITUTION OF ENGINEERINGTECHNOLOGY AFFLIATED TO
DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY LUCKNOW,
UTTAR PRADESH have completed project on the topic “human resource
management Of Patanjali Renewable Energy Pvt. Ltd.” At Greated Noida under
my guidance & supervision during the academic year 2019-2020. The conduct and
behaviour of the students remains quite satisfactory during the months training period.

MR. NIKHIL SAINI SIR

HR - HEAD
Patanjali Renewable Energy Pvt. Ltd.
 CONTENT
S.NO. TOPIC PAGE
NO.
1. An overview
 History Of Patanjali
 Company Profile
 Unique Characteristics
 Products & Services
2. Brand Identity
3. Organizational structure
4. Customer In Terms Of Business
5. Types Of Products
6. Operation Of Sales And Distribution
7. Strategies Of Marketing
8. Objectives Of The Study
 Scope Of The Study
 Methodology
 Sample Design
9. Analysis And Interpretation
10. Suggestions
11. Feedback
12. Conclusion
13. Other Practical Experience
14. Bibliography
 History of Patanjali
PATANJALI’S GROWTH JOURNEY
Patanjali began its operations began with Patanjali Yogpeeth in Haridwar,
Uttarakhand. Today, it is one of the largest yoga institutions in the world. Patanjali
Ayurved Limited was founded by Baba Ramdev in 2006 along with Acharya
Balkrishna for research, development, treatment, and the manufacturing of ayurvedic
medicines.
After entering the bulk ayurvedic medicines manufacturing space, Patanjali later
branched out its operations to the FMCG market where it soon established its presence
as a major consumer goods manufacturing company.

A Glimpse of How Patanjali Has Evolved Over the Years

Patanjali has shown immense growth in the last 5 years. Growing at a fast rate, the
company generated over Rs 10,000 Crore in 2017, making it the third largest FMCG
brand after Hindustan Lever Limited and ITC in terms of overall revenue.
The company is now selling a wide variety of products in the FMCG space such as
noodles, biscuits, cosmetics, amla juice, ayurvedic medicines, and Atta.
Patanjali’s CEO, Acharya Balkrishna is now looking to grow the presence of the
brand in the renewable energy industry as well.
PATANJALI’S GROWTH TIMELINE
Baba Ramdev and Acharya Balkrishna’s Vision to Bring Electricity into Every
Village, City, and Town Through Clean and Natural Energy Sources
While some parts of our country have advanced in terms of scaling energy demand-
supply and technology, at present, there are several villages and remote areas in India
without electricity. To meet the requirements of this section of the population by
providing them with economically-sound, clean, and efficient electricity solutions,
Baba Ramdev and Acharya Balkrishna have entered the renewable energy industry.
From helping farmers with solar water pumps to installing solar street lights in remote
areas without power, Patanjali Renewable is going above and beyond the call of duty
to provide every household in India with a bouquet of energy- efficient products.
PATANJALI RENEWABLE PVT. LTD.
Patanjali wants to leverage solar energy to run its factories. Since most of the solar
panels come from China, and the ones manufactured in India are low-quality, the
company has decided to manufacture solar panels in-house.
“Getting into solar power is in line with the swadeshi movement. With solar
power, each household in India can have a power supply, and we are here to
make that happen.”
- Acharya Balkrishna, Managing Director, Patanjali Ayurveda Limited
With the Narendra Modi government trying to bring the renewable energy movement
to India and generate approximately 100 GW of sun-energy by 2022, Patanjali wants
to tap into the solar energy sector which has not been explored to its entire potential
yet.
OUR VISION
Our vision is to reduce the use of fossil fuels and make the most of the limitless
sunlight to solve electricity issues in rural and urban areas in India. We want to be
responsible leaders in providing clean solar-energy solutions and protecting the
Earth’s natural resources. Patanjali Renewable Pvt. Ltd. is all about harnessing solar
energy to brighten up the future of our country.
OUR MISSION
While our primary goal is to achieve 500 MW production capacity by the end of 2021,
our mission also includes setting up:
 “Patanjali Urja Kendras” in different parts of the country

Just like Patanjali’s FMCG products are being sold across various Patanjali Stores in
India, we plan to sell our renewable energy solutions such as solar panels, solar
inverters, solar lights, etc., and the renewable energy resources by other leading
brands under a common roof - Patanjali Urja Kendra. Our mission is to set up Urja
Kendra is different cities, villages, and towns.
 EV charging stations

We also plan to venture into the Electric Vehicle (EV) space by setting up easily
affordable, renewable - energy powered, fast charging EV charging stations for the
public. Our goal is to install at least 20 solar powered EV charging stations by 2020.
 Establish a Global Presence in the field renewable energy solutions

We’re currently focused on expanding our operations in India and plan to establish
our presence in over 50 countries across the globe by 2021.

Why Choose Patanjali?

 Affordable solar power solutions.

 Efficient solar power systems built using cutting-edge technology.
 Grants, government incentives, and rebates to make solar power solutions more
affordable.
 Solar power solutions for companies of all sizes.
 360-degree solutions including conceptualization, planning, installation, and
maintenance.
 Fully customized solutions to maximize ROI.
 Excellent project efficiently while maintaining excellent standards of
environmental sustainability, safety, and quality.
 A culture of collaboration, trust, and performance, to achieve our business goals
and satisfy employees.
 Company Profile
Patanjali Renewable Energy Pvt. Ltd is a subsidiary of Patanjali Ayurved Limited.
Patanjali’s entry into the renewable energy sector is a result of Baba Ramdev and
Acharya Ji’s vision to reach a large portion of India’s population by catering to their
electricity-related needs through natural energy solutions. To provide cities, villages,
and towns with affordable, clean, and environment-friendly electricity, Patanjali has
ventured into the solar energy space.
Patanjali Renewable Energy is a comprehensive and independent renewable energy
service provider. they are pioneers in the field of renewable energy with a widespread
presence in different parts of India. All our renewable energy efforts are directed
toward the betterment of our nation. Our mission and vision stem from the demand for
minimizing global warming through renewable energy technologies. Together with
our clients, they strive to bring down carbon emissions by providing renewable energy
solutions, contributing innovative environmental-friendly services, measuring energy
performances and investing in new and fresh energy projects and technologies.
When it comes to clientele, they’ve extended our reach to public-sector solar energy
projects and local government contracts. As renewable energy experts, they provide
our clients with strategic and technical advice to help them implement the best and
most feasible renewable energy solutions for their facilities and industry.
They have an existing capacity of 150 MW & our goal is to increase our operational
capacity to 500 MW by 2021. Today, Patanjali Renewable is one of India’s largest
renewable energy service providers.
Distribution Channel Of Patanjali Renewable Energy Pvt.Ltd.

COMPANY

WAREHOUSE

DISTRIBUTER

WHOLESELLER

RETAILER
Patanjali renewable products