The Great Leapfrog

There’s no getting round the fact that SAP –

founded in 1972 – is hardly the new kid on the
block. But sit with that fact for a moment,
take the expertise, data, and tools we finessed
in the field, and now add what our nextgeneration
software offers compared to the
rest of the market.
About 15 years ago, the competition developed
platforms that were – in the early 2000s –
a compelling proposition at the time.
But as years passed, an interesting thing
happened. That proposition became a
convolution of antiquated stacks, with four
upgrades a year, monolithic architecture and
a focus on low-hanging fruit rather than
integration – and with non-existent AI and
consumer data privacy.
MEANWHILE, WE BUILT SAP C/4HANA
Linking agility and innovation to size, scale and
muscle in a single platform environment, SAP
C/4HANA is a serious combination. The ultrascalable
microservices architecture allows
millions of upgrades a year.
It allows you to re-engineer your sales and
service processes so that products become
services, it’s focused on a contextual
customer-for-life experience, and if the next set
of challenges around customer experience
require superbly integrated business
processes, this is where you get them.