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Marketing Management Assignment
Marketing Management Assignment
Assignment
Your assignment involves three separate parts. You can get started on this at any time, but your
recommendations and the detail of your answers will need to be completed closer to the end of the
term after you have read the chapters, completed your assignments, and gained a greater
understanding of the retail concepts. If you like to shop, you’ll find this experience insightful and fun.
If you don’t like to shop, it may not be as much fun but it will still be insightful. We all need to shop at
some time, and I think you’ll learn a lot when looking at the experience through more critical eyes. In
summary, this is what you are going to do:
Variety
Assortment
Service
Price
Location
Promotion
Design and Display Type of Retail Institution
The form attached will provide guidance for you. You should have seven forms completed for this
part of the project. From the information you gather, you are to come to some conclusions about
each retailer's strategy. Give as much detail as you can. For each retailer identify:
a) The target market the you think the retailer is directing its efforts and why
b) How the retailer strives to satisfy the needs of the target market
c) How the retailer builds a long-term advantage over the competitors.
d) Conclude with how effective you think the retail strategy is for each retailer.
PART A (5 Marks)
Product #_perfumes__: Type of
Product_cosmetics(FMCG)____________________________________________
STORE #1 STORE #2 STORE #3 STORE #4