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Oyo - Final Report
Oyo - Final Report
❖ Dropped out college in 2012 when he was 17 year old for his startup.
INTRODUCTION:
➢Oyo room is indias largest branded network of
hotels .
877+ Properties
RESEARCH DESIGN
Objectives:-
✓.To know the reasons how OYO rooms became so
successful in a very short period of time.
✓.To know the efficient management system of OYO
rooms.
Research methodology:-
The research follows descriptive research method.
Descriptive study aims at portraying accurately the
characteristics of OYO rooms. Research includes fact,
findings & enquiries of different kinds. The major
purpose of my research is to do the detailed study , the
reasons of the success of OYO.
ANALYSIS BASED ON QUESTIONNAIRE
RATINGS FOR OYO ROOMS
NUMBER OF TIME STAY IN A YEAR
SAMPLING TECHNIQUES & METHODS
✓. Sample size - 25
1. AFFORDABLE:
With Budget Hotels you choose to SAVE!
Yessave smart on roomrates
&
Spend more to explore your Holiday destination, sightseeing,
buying souvenirs, experimenting with their taste buds.
2.BED&BREAKFAST:
Excellent Bedding & Interiors is the
pre-requisite of a pleasurable trip.
At OYORooms , they standardize every
property of our budget hotels chain to create
state-of-the-art bedrooms with super comfy
beds & lavish interiors.
3.STAYCONNECTED:
Yes, stay connected to your friends, family &
your favorite movies, not to miss news; even
when you travel with FREEWI-FI & FLATLCDtv
4.STRATEGICLOCATIONS:
5.SECURITY:
MEDIA:
✓OYO rooms has appointed Madinson Media Plus as its
media agency. The size of the business is
estimated to be Rs100 crore.
RECOMMENDATION & SUGGESTIONS
✓. OYO should give more focus on Demographic
Condition , Market & Geographic Condition like
Demand, Supply, Business, Location, and Clients
as they vary from city to other city.
Secondary data:-
~ http://www.oyorooms.com/blog/
~ http://en.wikipedia.org/wiki/OYO_Rooms
~ http://www.slideshare.net/
THANK YOU