Innovation and Emphaty

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Emphaty and

Innovation
Lumintu Sharing Session
Indra Kurniawan
Yogyakarta, July 12th, 2019
Why we develop our
product?
What to expect from a product?
Understanding your customer and consumer
How we ensure our product meet the
expectation?
Part#1. Listen: Empathy Map for Empathy
Exercise
Part#2. Defining problem: How Might We –
Shopping List
Part#3. Connect: Brainstorming for Potential
Solutions
Part#4. Ideate: Selecting Ideas

Desirability Viability Feasibility


Idea 1 OK X OK
Idea 2 OK OK OK
Idea 3 OK X X
Idea 4 OK X OK
Idea 4 X OK OK
Step Empathy Map
Step How Might Step Brainstorming Step Selecting Step Idea
1 2 We …...
3 Solutions
4 Ideas
5 Deepening
Part#5. Confirmation: Presentation and Telling
the Story.
Part#6. Prototype: Fail fast, fail cheap, fail
often
Step Empathy Map
Step How Might Step Brainstorming Step Selecting Step Idea
Deepening/
Step Presentation Step Finished
1 2 We …...
3 Solutions
4 Ideas
5 Prototyping 6 /Test
7 Product
Presented by:
Indra Kurniawan
indra.kurniawan.2007@gmail.com
info@lumintu-logic.com

Q&A
Innovation and Product Development
Lumintu Logic
2019

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