Here is a leaflet from the BBC Children In Need charity.

Analysis
Key features of this leaflet include:

 The heading of the leaflet uses imperative language to give the reader a direct
command – “Get Baking!” The subheading “to help you get baking” suggests that the
intended audience are people who are new to this activity.
 The opening ‘welcome’ message from celebrity chefs will appeal to fans of The Great
British Bake Off. It introduces the purpose of the leaflet – to persuade readers to
support the BBC Children In Need charity through baking.
 Sub-headings guide the reader through each section – some information is organised
with numbers and bullet points to break down instructions.
 The tone is reassuring to the reader if they are not necessarily an expert “All the
recipes in this guide give step-by-step advice to help you bake beautifully”.
The personal pronoun “you” is direct and inviting.
 The language is enthusiastic - the rule of three highlights the benefits of baking as
“relaxing, rewarding and great fun”.
 Assertive language like “nothing beats the taste” and “it’s really not difficult” makes
the reader feel they should have a go.
 A range of adjectives – “perfect, tasty, crusty, hot and delicious” – appeal to the
senses, almost making the reader hungry as they imagine eating the food!
 A fun tone is reinforced by alliteration – “crazy for cake”, “soft spot for bread” and
“passion for puddings” – which builds up to the whole purpose of the text.