EIMS Assignment

Group 3:

Shrey Gupta (271110)

Chetan Singhal (123073)
Divya Somani (123075)
Shivam Goel (123103)
Raunak Shivani (123122)
Sahil Gupta (123124)

Company:

Zomato is a fastest growing restaurant discovery website, established in 2008

by Deepinder Goyal and Pankaj Chaddah. Initially, it was named as Foodiebay
but in 2010, it was renamed as Zomato. It provides not only information related
to nearby restaurants but also provides facilities such as online ordering, table
reservations and management. Zomato currently serves in 10,000 cities across
36 countries having 1.2 million popular restaurants with 80 million foodies every
month. It is available in 10 different languages and has 10 million reviews with 18
million bookmarks. It gives a platform to the restaurants owners to serves a large
number of users a good quality of food.

Global Presence:

In September 2012, Zomato expanded overseas to the United Arab Emirates, Sri
Lanka, Qatar, the United Kingdom, the Philippines, and South Africa. In 2013, the
company launched in New Zealand, Turkey, Brazil and Indonesia with its website
and apps available in Turkish, Brazilian Portuguese, Indonesian and English. The
acquisition of Seattle-based food portal Urbanspoon marked the firm's entry into
the United States, Canada and Australia, and brought it into direct competition
with Yelp, Zagat and OpenTable.

Objective of the Study:

To have an in-depth insight into the World of International Business. The

strategies followed by the company to enter and market its offerings into the
international markets. Thus, aiming to increase our acumen in the fields of
International Business.

Zomato currently operates in 23 of the countries and is number one in 18 of

them. Being the most successful business to enter the international waters, the
study on which would help us fulfill our objective and see how it overcame
several challenges faced by them.
Some of the Challenges Faced:

• Facing competition from Local Players such as Yelp and OpenTable in

Host Countries.
• The company also had several Financial Issues in managing business in
foreign markets, it had to scale down from 9 of the Host Markets in order
to be sustainable in the domestic market.

Further Scope of The Study:

The study will provide us with an in-depth knowledge into the operations of
International Business and help us develop our managerial acumen in order to
face these challenges more effectively and efficiently. The study will also help
Zomato gain competitive edge into the foreign markets and suggest measures it
can take to overcome such challenges.