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    This project report studies consumer perception of Verka milk in Ludhiana. It includes an introduction, literature review, research methodology, data analysis, findings, suggestions, and conclusions. The report is submitted by Arshpreet Kaur to GGN Institute of Management and Technology in partial fulfillment of an MBA degree from Ik Gujral Punjab Technical University in July 2019.

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    This project report studies consumer perception of Verka milk in Ludhiana. It includes an introduction, literature review, research methodology, data analysis, findings, suggestions, and conclusions. The report is submitted by Arshpreet Kaur to GGN Institute of Management and Technology in partial fulfillment of an MBA degree from Ik Gujral Punjab Technical University in July 2019.

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    12 views2 pages

    In The Partial Fulfillment of The Requirement For The Degree of

    Uploaded by

    Rishi kaur
    This project report studies consumer perception of Verka milk in Ludhiana. It includes an introduction, literature review, research methodology, data analysis, findings, suggestions, and conclusions. The report is submitted by Arshpreet Kaur to GGN Institute of Management and Technology in partial fulfillment of an MBA degree from Ik Gujral Punjab Technical University in July 2019.

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    of 2

    PROJECT REPORT

    ON
    A STUDY OF CONSUMER PRECEPTION TOWARDS VERKA MILK
    IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT
    FOR THE DEGREE OF
    MASTER OF BUSINESS ADMINISTRATION (MBA)
    SUBMITTED TO
    GGN INSTITUTE OF MANAGEMENT AND TECHNOLOGY, CIVIL
    LINES, LUDHIANA
    SUBMITTED BY
    ARSHPREET KAUR
    ROLL NO:3055
    2018-2020

    IK GUJRAL PUNJAB TECHNIAL UNIVERSITY (PTU)


    JALANDHAR
    JULY 2019
    TABLE OF
    CONTENTS

    CHAPTER PARTICULARS PAGE NO.


    NO

    1 INTRODUCTION 1

    2 REVIEW OF LITERATURE 4

    3 RESEARCH METHODOLOGY 4

    4 DATA ANALYSIS 6

    5 FINDING 17
    6 SUGGESTIONS 18

    7 CONCLUSIONS 19

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