1. What's the Goal of this Campaign?

Engagement

Video Views
Conversion

Traffic
Brand Awareness

My Take:- Your Goal Determines the fate of your Campaigns. You need to align your
goals with a Right Facebook Campaign Objective. If your goal is to drive traffic then
you need to Select website traffic as your Goal, not Engagement.

Watch this Video to Know more about types of Facebook Campaigns.

2. Is Facebook Pixel Working?

YES

NO

My Take:- To make full use of Facebook targeting capabilities you need to track your
ads. If you are sending traffic outside Facebook you need to install Facebook Pixel
so that Facebook can track who visited your website and other behaviors.

If you haven't installed Facebook Pixel on your website, Watch this Video to
know how to install it.

3. Is Event Pixel / Custom Conversion Working?

YES

NO
 My Take:- To track conversions on your website you either need to Install Facebook
event tracking codes of You need to create custom conversions. With Custom
conversion, you can track events like Purchase, Leads or any other important event
or action that you want to track.

Watch this Video to know how to create custom conversion.

4. Are you Targeting Cold Audience or Warm Audience?

My Take:- Cold Audience is an audience which Knows nothing about you, your
products / Services. You can also call them Strangers. The warm audience is an
audience which has interacted with you in the past.

5. If you are targeting Cold Audience - Is Audience Research Done?

YES

NO

My Take:- If You are targeting cold Audience then you need to `do Your audience
research first. Never start creating your ads without doing Audience research.

Watch this Video to learn How to DO AUDIENCE RESEARCH.

6. If you are targeting Warm Audience  - Is your Custom Audience ready?

YES

NO

My Take:- If you are targeting warm Audience make sure you have already set up
Your source audience using Facebook Pixel or Created Audience based on Video
views or other user behavior.

Watch this Video to know how to create Custom Audiences.

7. At Least 3 Ad Copies Written for Each AdSet?

YES

NO

My Take:- It's very important to test multiple sales angles to see what's working
best for your product / Service. Make sure you have written a minimum of 3 ad
copies.

8. At Least 3 Images Selected?

YES

NO

9. Checked Image with Image Text Overlay Tool?

YES

NO

My Take:- If your ad image has more than 20% Text then Facebook reduces the
potential reach of your ads.

Watch this Video to know how to check Text to Image Ratio.

10. Is Landing Page Working Correctly? Is it redirecting to the thank you page?

YES

NO

My Take:- Make sure to test your landing page before using it for an ad. Make sure
your landing page is redirecting to Thank you page.
11. Landing Page Mobile Responsive or not?

YES

NO

My Take:- Most of the user's access internet via Mobile. So make sure your landing
page is Mobile Responsive.

12. Does Ad Copy and Landing Page talks about User Pain, Problem and Solution?

YES

NO

My Take:- Most of the user's access internet via Mobile. So make sure your landing
page is Mobile Responsive.

Watch this Video to know landing page secrets of Multi-Million Dollar Brands.

13. Is Email Autoresponder working?

YES

NO

My Take:- Double check your Autoresponder to make sure it's working fine and
sending the Thank You email to people who opt-in.

14. Balance in Facebook Ad Account?

YES

NO
 Make sure to refer to this 14 point checklist
whenever you are creating Facebook ads.

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