Edralene Rose A.

Hernandez

4PETBAM

1. Differentiate non-store vs. store based retailers

Non-store
 The selling of goods and services without establishing physical store.

Store based

 these are the retailers whose stores are having physical existence.
2. Define electronic retailing
 is the sale of goods and services through the internet. E-tailing can include business-to-
business (B2B) and business-to-consumer (B2C) sales of products and services. E-tailing
requires companies to tailor their business models to capture internet sales, which can
include building out distribution channels such as warehouses, internet webpages, and
product shipping centers.
3. Define catalog and direct mail retailing
Catalog
 The typical merchant sells a wide variety of household and personal products, with many
emphasizing jewelry. Unlike a self-serve retail store, most of the items are not displayed;
customers select the products from printed catalogs in the store and fill out an order form. The
order is brought to the sales counter, where a clerk retrieves the items from the warehouse area
to a payment and checkout station.
4. What is direct selling?
 is a format for email-based campaigns in which standalone advertisements are sent to a
targeted list of recipients.
5. What is vending machine retailing?
 are automatic machines that serve the purpose of selling general merchandise like soft
drinks, burgers, snacks etc. to customers in the absence of any retailer. The concept of
vending machine is very popular in European countries like USA. In India, it is of recent
origin and is found in areas of high traffic to sell newspapers, magazines, beverages etc.
The objective behind use of vending machines is that it reduces cost on human
resources.
6. What is television home shopping?

 In this form of retailing, a product is advertised on television with its demonstration and
features followed by opinions of those who have used the same product and are
satisfied with its performance. Other aspects like mode of payment, delivery time,
guarantee and warranty are also discussed. For each city, phone numbers are
continuously displayed. The buyer can call in and place the order by giving address
details. The product is then delivered at home through courier/VPP( Value Paid on
Postage).