Pre-Screening Test -“Expert Facebook Ads Marketer”

Islamabad Recruitment Company is hiring Expert Facebook Ads Marketer

for its highly reputed Client Company.
Please fill in the following questionnaire based on your experience of working in mentioned
domains and your previous professional history.

1. What are your most successful retargeting strategies?

My most successful retargeting strategies are

 Using the data of paid clients/ registered clients/ Add to cart clients or any goal and making a
lookalike aud1ience of the data.
 Using Custom Audience campaign targeting website audience to a specific webpage using
FB Pixel.

2. How much ad-spend have you managed throughout your career? What is your typical ad-spend
per month across your agency or freelance business?

I have been managing heavy ad-spend account since last 3 years. Currently, I am handing
$13,000 Ad-Spend per month.

3. The pixel can only ever be triggered by traffic that comes from Facebook ads?

Yes, Facebook pixel will only be triggered when traffic is routed form Facebook. It is a tool used
only for Facebook tracking.

4. How many creative do you typically split-test per campaign?

I typically split-test 2-3 creative per campaign nut it varies according to requirement.

5. How do you optimize your content for Facebook platform?

Analyze what our competitors are doing right for each their page, keeping eye on content and
creating content better and competitive.
Engaging content than Ignoring,
Replying to queries timely to be more content interactive.
By dimension, video duration & message
 Short and Simple should be the approach, the more technical it getting and the more lengthy it is
more likely people will lose interest in it.

6. How often is content cross-posted, and which aspects are re-used? Creative, copy or both?

We do cross posting on daily basic, aspects varies.

7. How are you handling Facebook’s recent changes to ad-targeting rules, including eliminating
income as a potential target?

Now by selecting Current Job title and working industry can target by income wise

8. How do you determine a campaign, ad set, or ad’s success? What metrics do you look at?

Interaction rate, conversion cost, CTR & commercial goals.

9. How often do you monitor each campaign, ad set, and ad? Do you utilize Facebook’s automated
rules to make this task easier?

On job I am continuously monitoring my ad account and yes I also set automated rule to make it
easier.
10. What is your content creation process/Cycle?

Our creative team ( content writer / Designer / Animator ) generate content with the
coordination of sales and marketing department.

11. Do you use a content calendar?

Yes, we plan monthly content calendar with the coordination of sale team, than publish post
according to it. Occasionally we get special requirements which we schedule on runtime.

12. What software do you use for ads, content posting, or both?

Facebook Business Manager & usually do manual content posting

13. How many simultaneous ads, ad sets, and ads can we simultaneously run together on facebook?

We can run multiple simultaneous ads.

14. How do you determine the point at which a campaign, or an aspect of a campaign, is offering
diminishing returns?

By cost per conversion & decease in ROAS

15. How do you set goals for your campaigns, in terms of return-on-ad-spend, lead generation, or
website clicks?

Goal should be SMART

16. If you have two separate ad sets with different Custom Conversion tracking for the same landing
page -the traffic being sent from Ad Set #1 wouldn’t show up on the reporting for Ad Set #2?

yes, it will show up in both

17. If lead quality is a consistent issue, this could be a sign of?

By redefining audience and advertising message

18. Can you track purchases that were made in a brick and mortar store?

Yes, I have used Pixel & tag manager to track purchases

19. A Lookalike is a?

A lookalike audience is, which are more related & linked to the current audience.

20. What is your average client turnover rate? (If you have managed client independently)

I didn’t managed client independently

21. Do you integrate messenger bots or email marketing into your strategies?

Yes we integrated messenger bots for our international messenger campaigns.