HISTORY

Small Beginning, Big Vision, Great Ambitions

Havmor Ice Cream began its branded life in 1944 in
Karachi, in undivided India. By 1947, it was a
popular local brand there.
But in 1947, in the wake of the Partition, its
founder Satish Chona had to join the exodus into
India, with virtually no moveable assets. Searching
for a new turf
, he tried out Dehra Dun and Indore,
and finally, settled down in Ahmedabad.
No, it was not a case of “Brand Relocation”, or
anything else as fanciful.
He had to start the
venture from scratch again. In fact, he had to begin
f0rom a hand-cart at the Ahmedabad Railway Station,
churning out the Ice Cream manually.
He called this fledgling brand ‘Havmor’ - a
neologism for ‘Have More’ - which meant the
customer, got more value for money, and more
taste to relish, from his Ice Creams.
Perhaps he didn’t know it then, but he had laid
the foundation for one of Western India’s most
enduring market legends and good quality, like
good character, wins over the situation sooner or later.
INTRODUCTION
Havmor literally meaning H-A-V-E-M-O-R-E, oneof the best name for food
business was coined byLate Shri Satish Chandra Chona in 1944.
HAVMOR is a privately owned companymanufacturing varieties of ICE
CREAMS, they alsorun RESTAURANTS and FAST FOOD PALOURS, and
they also deal with CATERING.Havmor Group of Co. has its humble
beginningsince 1944, when its founders startedmanufacturing ice cream with
a hand-crankedmachine.The “Havmor” philosophy of providing its
customers with the best quality products andservices at affordable prices has
resulted in thebrand being a household name in Gujarat.Havmor has 50% of
the Gujarat ice creammarket. But that’s no surprise considering that the
group has the largest range of ice creams in theGujarat in a variety of flavors,
packs and forms. Thegroup has a product matrix comprising of cones,
cups, candies, family and party bricks and bulkpacks.Havmor introduced the
concept of “flavor of themonth” under which the company develops
andmarkets one new flavor every month for its
customer’s delight.
Awards
Our constant and undying efforts at making every ice-cream lover’s dream come true, has
helped us win Awards for Innovation & Best in class in Ice Creams at a recently held awards
ceremony by Danisco Dupont. We have also won the prestigious Times Food Awards 9 years
in a row. We Value your choice of making us ‘The Most Loved Ice Cream Brand’ across the
country
 SWOT
ANALYSIS ;
STRENGTHS;

1.
Strong market in gujrat.
2.
No.2 market in gujrat.
3.
Experience of more than 60 years.

WEAKNESS;

1.
Less use of advertising medium.
2.
Lack of professionalism.
3.
Prices are some what high as comared to.
amul.

OPPORTUNITIES;

1.
Ability to increase production due to
installation of new technology.
2.
To sell their ice cream in other states.
THREATS;

1.
Increaing number of competitiors.
2. Increasing demand of amul.
 RAW MATERIAL;
The following raw material are used in making of havmore
ice cream;
 Milk cream
 Liquid glucose
 Sugar
 Milk powder
 Stabilizers
 Dry fruits
 Fruits
 Chocolate
 Flavoured colours and fruit essence
 Protine, vitamins, minerals , carb, calcium ,etc.
Distribution process;

The process for manufacturing ice cream passed

through various stages the chart given bellow shows
The way in which ice cream reaches us after
manufacturing stages.

 Ice cream manufacturing

 Ice cream filling
 Marketing channel
 Cold storage
 Transportation by a.c. isolated vehicles
 Distributers
 Dealers and counsmers
 Marketing strategy;

 To promote the brand havmor, the following mareting

strategy is adopted by the marketing department of the
company to promote its brand ;

The marketing department focuses on the following aspects ;

 Reach
 Depth
 Range
 Competitive pricing
 Promotion time
 Pricing
Quality management ;

Havmor ice cream ltd. Is an 9001:2000 certified company for

the manufacturing facilities.

The company has research and development department at

the production plant which looks after the quality control and
management function.

As the company is very quality conscious ,the strict follow up

of the quality standards is done in the plant.

Right from the starting point of inserting the raw material to

the ending point of the production process, there is a strict
adherence to the quality standards.

There are also various tests and analysis are conducted as a

part of the quality control process like material quality
analysis , milk sampling analysis , chemical and micro
biological analysis etc. To maintain the quality level.
 Health and safety;

The following health and safety measures are applied in havmor ice
cream ltd.

 Provision of non-slippery shoes, safety shower and safety

masks to the workers.
 Provision of safety shower to the workers.
 Provision of fire and safety equipments and first-aid box.