Executive Summary

Overview

The Vegica Pastry will offer customers around Marikina

Heights an innovative and newly created pastries. It is a small
manufacturing business that offers healthy baked products to the
customers. The Vegica Pastry expects to catch the attention of the
residents of Marikina Heights who likes pastries and explores
unique food flavors. The business plans to establish a good and
strong marketing position in the area, due to the low competitive
climate and the unique product creativity.

Vegica Pastry will offer innovative and different flavors of

baked products to the customers that will entice and captivate a
great mixed image of sweetness and quirkiness to the business.

The business’s focus is the satisfaction of customers’ taste

buds as well as their pockets. Vegica Pastry will strive to offer
different types of flavors that can satisfy the customers’
preferences as well as the improvement of their health through
nutritious theme of business’ baked products. The business also
focuses on the affordability of the customers. The baked products
that will be offered are at modest price to meet the demand of the
residents in the area.

Mission

Vegica Pastry aims to provide great deal of satisfaction

towards its customers in the means of creating and establishing
healthy baked products with agreeable taste and affordable prices.
Vision

Vegica Pastry will create innovative and healthy baked

products that will establish and lead a new pastry industry with
the inclination of wellness in the society.

Goals

Short-term Goal

 Gain profit for the business in a short span of time and

provide nutritious and approbatory flavor of baked products
to the residents of Marikina Heights

Long-term Goal

 Establish brand recognition to the local area

 Continuous innovation of baked products with different
flavors and retention of nutritious-themed pastries.