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Johnsonville Sausage Case Study
Johnsonville Sausage Case Study
CO.
Case Analysis
I. Johnsonville Sausage
1. In 1945, Ralph F. and Alice Stayer opened a butcher shop and named it
sausage made in the Stayer’s butcher shop came from an old family
recipe, which made its way down the family tree from 19 th-century Austria.
This recipe became known as the sausage with the BIG TASTE, and a
2. Summary / Abstract
sausage producers in the United States and the largest sausage brand by
employees.
2. To become better than anyone else at defining, and then serving, the best
Johnsonville Sausage suffered its own tragedy and was forced to test its
V. Areas of Consideration
1. Strength
of the employees.
2. Weaknesses
i. Gross Margins and Operating Margins which could be improved
Financial Statement.
revenues.
3. Opportunities
iii. The low inflation rate brings more stability in the market, enable
Sausage products.
4. Threats
Johnsonville sausage.
ADVANTAGE:
educate themselves.
DISADVANTAGE:
eventually they could prevent another incident that happened four years
ago.
ADVANTAGES:
If this works out, this could boost the image of the Johnsonville
Sausage.
DISADVANTAGES:
markets which would help them to gain more popularity and generate
more income.
ADVANTAGES:
interesting market.
They could have bigger chance of winning the local market they
plan to go to since they have local agents that could help them
DISADVANTAGES:
there.
This will not guarantee that the local markets will not choose the
I, therefore, conclude that the best solution to the problem is alternative course of
action no. 1 which is the Johnsonville Sausage should arrange for each member to
dedicate 20 hours per week volunteering time in the community. They should live up to
their reputation regarding treating their employee with dignity is their top priority. The fire
incident that happened four years ago was not the fault of any individual, thus the
company felt to treat their employees decently. After all, their team members were
across Watertown.
3. Johnsonville Sausage must live to their motto and that is treating their
2. What if the trade relations between China and US can still affect
3. What if the legal procedures have become expensive and long drawn
process?
2. Although it can affect the growth plans of Johnsonville Sausage, the trade
war between China and US was already down and settled. So the