Football Industry

– Manchester
United
Section C | GROUP 2
Naman Sharma | B18152
Sanya Dhandhania | B18162
Shail Pillay | B18166
Syed Ariz Ali | B18175
Uditi Gupta | B18176
 History
FIFA Founded UEFA
To address the need of
managing the growing
sensation of football, the
1930 Europe founded UEFA with
which began the era of club
football. Partnership with
Today
Federation Internationale broadcasting partners
de Football Association catapulted the reach of
was formed football to billions of people.

First Football Most Viewed

World Spectator Sport

1904 First Football World Cup

conducted which made the
sport truly global with
1954 Football today is the most
famous spectator sport
which is played by more
viewership reaching in millions than 250 million people in
200 countries. The football
industry stands at a
whopping $600 billion.
 Industry Analysis

The associations and clubs of the 'big five' are applying creative universal
procedures to augment their worldwide reach, as they endeavor to
develop commercial revenues. A few have opened workplaces in key
abroad markets to oversee nearby organizations close by market explicit
internet based life records and occasions.

‘Big Five’ European League Clubs’ revenue – ‘Big Five’ European League Clubs’ profitability-
2014/15 to 2018/19(€m) 2012/13 to 2016/17 (€/m)

The ‘Big Five’ European Clubs

England

Germany

France

Spain

Italy
 Industry Analysis
Premier League and Championship clubs’ average revenues – 2016/17 (£m) Premier League clubs’ net debt – 2017 (£m)

Premier League clubs’ profitability – 2012/13-2016/17 (£m)

Porter’s
Analysis

5
PESTEL Social
Analysis Political Economic - Does not have a
major impact once
- Constantly - High players wages
the fan following is
reducing - Revenue stream
established
- BREXIT will have not majorly affected
- Motivates the
major repercussions by economic crisis
clubs to engage in
CSR

Technological Legal
- VAR and goal line
- Does not include
technology Environment
regulatory bodies
- Social media - Hardly any impact
- IP rights
- RFID security - Might effect
- Broadcasting rights
systems matchdays
- Free movement of
- perimeter
players
advertising

6
Key Success
Factors

Key Success Factors

Keeping Fans Brand Financial Strength of External

Happy Attractiveness owners Environment

7
Key Success
Factors
Keeping fans happy Brand Attractiveness Financial Strength of External
• Spectator sport • What does the owners Environment
• Fans impact both club represent? •Affects •Location affects
revenues and the • Affects the recruitment, ticket sales, talent
general expansion, etc. pool, ability to grow
drawing power of
atmosphere of the
club the club •Puts a cap on how •Regulatory
•Social media far a football club environment is
• Unhappy fans can
end the careers of relevant in today’s can dream to go important,
club personnel times •Examples – Shaikh particularly for
foreign player
• Two aspects – on- •Influence on club Mansoor and
field success and Manchester City recruitment
success in today’s
keeping up with commercial times
competition