INVITATION FOR SPONSORSHIP

SRI LANKA NATIONAL UNDER 19

TEAM

No 35, Maitland Place

Colombo 7

1
Sponsorship Of Sri Lanka National Cricket Team
Invitation for Offers

Sri Lanka

November 2003

2
 INVITATION FOR SPONSORSHIP
SRI LANKA NATIONAL UNDER 19 CRICKET TEAM
ICC UNDER 19 CRICKET WORLD CUP IN BANGLADESH
FEBRUARY 2004

1. INTRODUCTION

Sri Lanka Cricket (SLC), successors to the Board of Control for Cricket in Sri Lanka
(BCCSL), at No 35 Maitland Place, Colombo 7, Sri Lanka, since gaining test status has
played against several Test playing countries and also undertaken several reciprocal tours
with their Junior National Teams as well over the last few years.
In addition, the International Cricket Council (ICC) also conducts regular events covering all
major Cricket playing countries with the Cricket World Cups being the major event looked
forward to by all Cricketers.
The Sri Lanka National Under 19 Cricket Team is due to take part in the next ICC Junior
World Cup Tournament to be held from 15 th February to 5th March 2004 in Bangladesh. This
tournament is conducted by the International Cricket Council (ICC) as the premier junior
tournament.
Sri Lanka Cricket has offered sponsorship of Tours / Tournaments, TV/ Radio, Team/ clothing,
and other individual areas from time to time to cover specific events and periods.
The successful partners would derive direct and indirect benefits through these sponsorship
packages on offer. Cricket being the local and international entertainment sport receive wide
coverage via TV, Radio and press, thereby the sponsors also automatically receive wide
local and international exposure through all media.

2. INVITATION FOR SPONSORSHIP

Sri Lanka Cricket (SLC) now invites offers from interested parties to be the Team sponsor of
the Sri Lanka National Under 19 Cricket Team for the Junior ICC World Cup 2004.

The International Cricket Council (ICC) and Sri Lanka Cricket would give much publicity to
this event through the local and international press and other media. The ICC has invited
their International TV Broadcasters to cover the series with play being described by popular
and competent International commentary panel.
These matches would also be seen live on TV within Bangladesh, Sri Lanka and also other
participating countries around the world.

3. PERIOD OF SPONSORSHIP

The period of sponsorship on offer is for three (3) months from 1 st January 2004 to 31st March
2004, which covers the period prior and immediately after the Junior World Cup.

4. SCOPE OF THE SPONSORSHIP

The Sponsorship benefits are listed in the section to follow. The Team Sponsorship is not
offered to Betting, Tobacco or Liquor Companies or any organization whose product
competes with ‘Pepsi’ or ‘LG’ who are the event/ series sponsors.
This information pack contains additional information and guidelines for submission of offers
for sponsorship.

3
5. SPONSOR REQUIREMENTS

Sri Lanka Cricket envisages a sponsorship fee in Sri Lanka Rupees or United States Dollars
in return for being the Sri Lanka Under 19 team sponsor and the benefits enjoyed as
indicated below.

6. SPONSORSHIP BENEFITS

The successful bidder enjoys all benefits of sponsorship subject to other conditions as
specified herein. It must be also noted that the successful bidder receives such rights and
benefits which are in keeping with the guidelines of the International Cricket Council (ICC)
prevalent for this event, and other conditions that apply to tournament and matches played
overseas.

6.1 BENEFITS OF TEAM SPONSORSHIP

(1) Sponsor’s Stationery & Promotional

Literature

The sponsor will be granted rights to attach the

term “Official Sponsor of the Sri Lanka Under
19 Cricket Team” to sponsor’s name in all its
stationery and promotional material during the
Sponsorship period.

(2) Display of Sponsor’s Logo on Cricket

Clothing

(a) Team Sponsor’s corporate / brand Logo or

Trade mark will be displayed on all clothing
worn by all members of the team in keeping with the ICC Regulations, whilst the
team is ‘on’ the field during matches and practice sessions.
(b) Team Sponsors logo would be sported by the team on the clothing in addition to
event/ series sponsor and country / SLC logo.
(c) Irrespective of sponsorship of tournament / series, Team Sponsor’s logo will be
located as follows.
Team Playing Kit – Team Sponsors logo is permitted to appear on the leading arm
sleeve of the shirt and any long sleeved sweaters measuring to a maximum of 10 sq.
inches.
Practice Kit – Team Sponsors logo is permitted to appear on Chest and Back on all
Tops (shirts, T-Shirts, Long Sleeved sweaters and track suit/ training tops) measuring
to a maximum of 32 sq. inches.
(3) Promotional Activities

Sri Lanka Cricket will make available members of the Team during the continuance of the
Sponsorship for the sponsor’s promotional activities in the following manner.

(a) Attendance of the Team reasonably requested by the Sponsor for one promotional
activity in Sri Lanka.
(b) Attendance of the Team for one photographic session (in Sri Lanka) in official attire
as a Team.
(c) The sponsor with the prior written consent of the SLC and the Team members, is
entitled to use such photographs taken collectively of the team in any of its
promotional activities / advertisements during contract period.
(d) Sponsor is required take prior written consent from the player and the SLC if it so
wishes to use the photograph of any one individual player(s) in any promotional
activities/ advertisements after the end of contract period.
(e) The Sponsor is permitted to be use photographs taken of the team, only for the
express purpose of promoting the Sponsor’s products or services only.
(f) Team Sponsor may host at their cost one goodwill dinner / function during the series
in Sri Lanka and during the event overseas which shall be attended by Team
Members.
(g) Each Team Member shall sign one cricket bat
for the Sponsors, for its archives and not for
sale.
(h) 10 complementary tickets per match/ venue
when granted by the tournament organizers.
(i) One free strip advertisement at the SCORE
magazine – official newsletter of SLC.
(j) Any other reasonable request would be
considered based on sponsorship offered.

It should be noted that the availability of

Team / Members for such functions/
promotional activities will be subject to training schedules, match commitments and
official functions which needs to be given preference and priority.

5
7. CLASSIFICATION OF CLOTHING OFFERED TO TEAM SPONSOR

The coloured ODI clothing items covered by the Sponsorship includes playing and
practice wear items.

7.1 DESIGN & MANUFACTURE

The design and manufacture of Cricket Clothing would be undertaken by the SLC in
consultation with the Clothing Sponsor. The final decision of the design / style will
remain with SLC, and such designs /styles of such Sporting Apparel will remain the
property of SLC with sole rights for it’s marketing as well.

7.2 SPONSORS LOGO

The Sponsor will be required to supply at their cost to SLC the design/ artwork of
their logo for the purpose of display on cricket clothing.

7.3 DISPLAY OF SPONSORS LOGO

Display of Sponsor’s logo on cricket clothing is governed by relevant regulations of

the International Cricket Council (ICC). Subject to such requirements / regulations,
indicated earlier, the logo of sponsor will be displayed on the cricket clothing worn by
each member of the Sri Lanka National Under 19 Cricket Team at all matches,
practice sessions, award ceremonies and interviews including with the media.

8. TERMS OF PAYMENT

The bidder shall agree to pay SLC,

(1) 50% of the sum offered at the time of award of sponsorship / signing
of (execution of) contract
(2) Balance 50% of the sum offered on or before 1 st January 2004

9. STATEMENT OF COMPLIANCE

The bidder must comply with all clauses, sub-clauses and specifications adhering to the
format of this Invitation of Offers for Sponsorship and include a Statement of Compliance in
the proposal clearly indicating that the proposed sponsorship offer comply with all such
requirements.

10. ALTERNATIVE OFFERS

The bidder may propose additional benefits that they wish to offer SLC. However, such
additional benefits would only be considered in the evaluation of bids subject to the bid
complying with minimum requirements. The SLC reserves the right to accept or reject any
such alternative offers without adducing any reason whatsoever.
11. ICC CODE OF CONDUCT, STANDARD PLAYING CONDITIONS AND OTHER
REGULATIONS
.
All international cricket matches and tournaments conducted by member countries of
International Cricket Council (ICC) are governed by the Code of Conduct Standard Playing
Conditions and Other Regulations issued by ICC, as indicated herein. The sponsorship offer
will therefore be subject to such regulations, as applicable at the time of the tour / match.

12. SUBMISSION OF OFFERS

12.1 BIDDER

Bids shall only be submitted in writing by the Organization / Company / Firm. The bid
must be signed by two officers of the Organization / Company / Firm who have the
necessary authority as per the Memorandum and Articles of Association.

Offers submitted via e-mail or by third parties will not be entertained.

12.2 SUBMISSION OF BIDS / PROPOSALS

All offers / bids / proposals shall be submitted / delivered in sealed envelopes

marked “BID FOR SPONSORSHIP” and addressed to the Marketing Director,
Sri Lanka Cricket, No 35, Maitland Place, Colombo 7, Sri Lanka.
Bids will be received up to 5.00 p.m. on 10 th December 2003 at the above address.
SLC reserves the right to accept or reject any proposal without assigning any reason
whatsoever.

12.3 CURRENCY
All bids shall be made in Sri Lanka Rupees or United States Dollars and would be
subject to VAT being added and payable for which an Tax invoice would be
forwarded by the SLC for reclaiming.

12.4 PERIOD OF VALIDITY

All offers / bids / proposals shall be valid for a period of two weeks from the final date
of acceptance of bids.

Sgd.

Jayantha Kudahetty
Marketing Director,
Sri Lanka Cricket,
#35, Maitland Place,
Colombo 7,
Sri Lanka.
7
Tel: 94 - 1 - 2679569
Fax: 94 - 1 - 2697405